Kirin's electric spoon leaps from Ig Nobel infamy to the dinner table
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2024
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Should l Buy ?
Source: reuters
- Japanese drinks giant Kirin Holdings introduces an electrified spoon that enhances salty tastes without extra sodium, aiming to promote healthier eating habits.
- The technology behind the Electric Salt Spoon won an Ig Nobel Prize last year for its unusual and whimsical research.
- Kirin plans to sell 200 spoons online this month and a limited run at a Japanese retailer in June, with hopes of reaching 1 million users globally within five years.
- The spoon was co-developed with a Meiji University professor and works by passing a weak electric field to concentrate sodium ion molecules on the tongue, intensifying the perceived saltiness of food.
- This innovation is significant in Japan, where high salt consumption is common, leading to health issues like high blood pressure and strokes.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
