JAKKS Pacific Expands Worldwide Collaboration with SEGA for Sonic the Hedgehog Brand
Partnership Renewal: JAKKS Pacific, Inc. has renewed its global partnership with SEGA of America, Inc. to remain the master toy partner for the Sonic the Hedgehog franchise until 2029.
Product Development: The multi-year deal allows JAKKS to create and sell a variety of Sonic-themed products, including action figures, playsets, plush toys, and collectibles worldwide.
Future Offerings: The companies aim to introduce new products that celebrate both the history and future of the Sonic the Hedgehog video game series.
Stock Update: JAKKS Pacific's stock is currently trading at $16.84, reflecting a decrease of $0.16 or 0.94 percent on the Nasdaq.
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- Earnings Announcement: JAKKS Pacific is set to release its fourth quarter and full-year 2025 financial results on February 19, 2026, after market close, which is expected to provide critical performance data and future outlook for investors.
- Teleconference Invitation: The company invites analysts, investors, and media to join a teleconference scheduled for 5:00 p.m. ET / 2:00 p.m. PT on February 19, 2026, to discuss the financial results and future plans, enhancing transparency.
- Live Webcast Availability: The teleconference will be available via a live webcast on the company's
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Partnership Announcement: JAKKS Pacific is collaborating with Hershey to create Charming dolls and collectibles inspired by Hershey treats, starting with a Hershey’s Kisses collection.
Launch Details: The collection will debut at CVS on December 26, aiming to boost candy sales for Valentine’s Day, and the partnership is set to last until December 2026 with a potential extension.
Future Collections: Additional collections will feature themes from other Hershey candies, including Jolly Ranchers, Reese’s, Bubble Yum, Twizzlers, and Hershey’s Syrup, with each doll accompanied by themed charms and accessories.
Company Statement: Debbie Haag, Senior Vice President at JAKKS Pacific, expressed that the partnership merges the enjoyment of treats with self-expression.

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