Inside the collapse of Nissan and Honda's $60 billion mega deal By Reuters
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 12 2025
0mins
Source: Investing.com
Nissan and Honda Merger Talks: Nissan faced significant challenges, including declining sales and management issues, leading to a proposed $60 billion merger with Honda that ultimately collapsed due to Nissan's reluctance to accept subsidiary status and make necessary cuts.
Future Prospects for Nissan: Following the failed merger, Nissan is exploring partnerships with new companies like Foxconn while grappling with internal management problems and the need for a realistic strategy in the evolving automotive industry.
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Analyst Views on HMC
About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Reaction: Despite facing global supply chain challenges, Honda's financial results exceeded market expectations, potentially boosting investor confidence in its future growth prospects.
- Strategic Implications: Honda's profitability and revenue growth provide financial backing for future R&D and market expansion, especially in investments related to electrification and smart driving technologies.
See More
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- EV Prototype Unveiling: Sony Honda Mobility unveiled a new electric vehicle prototype at CES, marking Honda's innovative efforts in the EV sector, aimed at strengthening its competitive position in the rapidly evolving electric vehicle market.
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- Earnings Per Share Drop: The earnings per share fell to 115.53 yen, compared to 169.69 yen last year, reflecting a notable decrease in the company's profitability.
- Operating Profit Plummets: Operating profit dropped 48.1% to 591.51 billion yen from last year's 1.14 trillion yen, highlighting pressures on cost control and market competition.
- Sales Revenue Forecast Adjustment: While maintaining its full-year profit outlook, Honda raised its sales revenue forecast to 21.10 trillion yen from the previous 20.70 trillion yen, indicating cautious optimism about future market conditions.
See More
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- Super Bowl Advertising Strategy: With only General Motors, Toyota, and Volkswagen expected to air ads totaling around two minutes, this indicates that the automotive industry is still seeking effective advertising strategies amidst high costs and market volatility to ensure a return on investment.
- Cost Pressure on Ads: The average cost for a 30-second Super Bowl ad is $8 million, leading many automakers to opt out of participation, reallocating their advertising budgets to other channels, which impacts their overall market promotion strategies.
- Future Advertising Directions: Automakers are shifting towards more sports and streaming advertisements; despite the reduction in Super Bowl ads, they still account for 60% of spending on live sports, demonstrating adaptability and innovation in their advertising approaches.
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