IAS Appoints Former LinkedIn Executive to Enhance Global Data Science and AI Capabilities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 22 2025
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Should l Buy ?
Source: Newsfilter
- Leadership Enhancement: IAS has appointed Melissa Furze as Head of Data Science, who will oversee the global data science, AI, and analytics strategy, expected to accelerate innovation and enhance trust and performance capabilities for advertisers and publishers.
- Rich Experience: During her tenure as Global VP of Customer Science at LinkedIn, Melissa successfully drove multiple commercial and AI transformation strategies, bringing over 20 years of leadership experience in data and analytics to IAS.
- Strategic Alignment: Melissa's appointment aligns perfectly with IAS's AI-first strategy, aiming to leverage deep data insights to develop new solutions that enhance the value of advertising.
- Global Impact: Melissa's extensive senior leadership experience across multiple regions will aid IAS in strengthening data-driven outcomes globally, further solidifying its position as the industry benchmark for trust and transparency in digital media quality.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
