House of Doge Partners with Brag House to Develop New App Such
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Should l Buy TBH?
House of Doge, along with Merger Partner Brag House Holdings, announced the development of a new mobile application titled "Such", which is expected to launch in the first half of 2026. The Such app will offer Dogecoin users a new and direct way to engage with payments and bring further real world utility to Dogecoin. The Such app will not only help users create their own wallet and purchase Dogecoin, but also offer a new way to engage with small businesses. Through the "Hustles" feature, users will be able to implement Dogecoin payments and introduce a new transaction channel for their customers. House of Doge is building the Such app to reduce friction on both sides of a Dogecoin transaction: helping holders spend Doge more easily, and helping merchants add Dogecoin as a payment method in a way that is practical for day-to-day commerce. The company believes expanding utility through product infrastructure is a direct driver of long-term Dogecoin adoption and a stronger ecosystem. The app is being developed by a team of twenty, headquartered in Melbourne, Australia, led by the CTO of House of Doge and Dogecoin Foundation Director, Timothy Stebbing. The team has been designing and developing the mobile app, built on the open source technology developed by the Foundation, creating new ways to interact with Dogecoin and its ecosystem. Development began in March 2025 with an initial launch targeted for the first half of 2026.
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About TBH
Brag House Holdings, Inc. is a vertically integrated social network for college esports. The Company’s platform focuses on building a centralized esports experience for non-professional college gamers and their fans, by allowing college students to compete against one another, support their favorite gamers and teams and win prizes. Its approach combines gamer recruitment, facilitation of community engagement and content creation, live-stream production and tournament host activities. By facilitating the creation and publication of all content on its platform, it offers a one-stop interface and control all aspects of the user experience, from community building to gamified engagement, to hosting and producing tournaments. It provides white-labeled tournament planning, marketing, gamer recruiting and onboarding services to its sponsor partners. It performs all publicity and marketing for the tournament and host its production, including the streaming and live broadcast of the tournament.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- NYSE Tokenized Securities Platform: The New York Stock Exchange announced the development of a tokenized securities trading platform aimed at enabling 24/7 trading and instant settlement, intending to modernize market infrastructure by integrating blockchain technology with traditional securities trading.
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- Development Team Background: Built by a team of 20 developers in Melbourne, Australia, starting in March 2025, the app utilizes open-source technology from the Dogecoin Foundation, aiming to reduce friction in transactions for both holders and merchants.
- Market Reaction Analysis: Despite the launch of a utility-focused app, DOGE has fallen 4% and breached the critical support level of $0.1215, indicating a lack of market confidence in its future utility, with the price down 54% from the September peak.
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See More
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- Team and Technical Support: The development team for the Such app consists of 20 members based in Melbourne, Australia, leveraging open-source technology to simplify transaction processes, thereby driving long-term Dogecoin adoption and strengthening the ecosystem.
See More
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- Strategic Sports Investments: House of Doge has become the largest shareholder of Italy's U.S. Triestina Calcio 1918 and invested in Switzerland's HC Sierre, leveraging sports platforms to enhance Dogecoin's visibility and commercialization potential.
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- Successful IPO: BitGo listed on the New York Stock Exchange, pricing its IPO at $18 per share, exceeding the expected range of $15-$17, successfully raising $212.8M, marking the first stock market debut by a digital asset company in 2026.
- Strong Stock Performance: On its first trading day, BitGo's stock opened at $22.43 per share, reflecting strong market demand for its crypto custody services and enhancing the company's influence in the digital asset space.
- NYSE Tokenized Securities Platform: The New York Stock Exchange announced the development of a tokenized securities trading platform aimed at enabling 24/7 trading and instant settlement, intending to modernize market infrastructure by integrating blockchain technology with traditional securities trading.
- Strategic Bitcoin Acquisition: Strategy reported acquiring 22,305 bitcoins for approximately $2.125B between January 12 and January 19, demonstrating its proactive positioning in the cryptocurrency market, now holding 709,715 bitcoins with a total investment of about $53.92B.
See More
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- Launch of Dogecoin ETF: House of Doge and Brag House Holdings have launched the 21shares Dogecoin ETF (TDOG), the only ETF endorsed by the Dogecoin Foundation, marking a significant step towards the formalization and transparency of Dogecoin investments.
- Exchange Listing Date: TDOG will begin trading on NASDAQ on January 22, 2026, allowing investors to participate in Dogecoin's growth through their existing brokerage accounts, simplifying the investment process.
- Security and Transparency: The ETF holds Dogecoin assets on a 1:1 basis, ensuring a secure and transparent investment experience for investors under institutional-grade custody, thereby reducing the complexities associated with digital wallets and exchanges.
- Market Potential and Community Support: With the Dogecoin ecosystem maturing and increasing merchant adoption alongside a highly engaged community, the launch of TDOG is expected to further enhance mainstream recognition and market acceptance of Dogecoin.
See More
House of Doge and Merger Partner Brag House Holdings Unveil the Launch of the 21Shares Dogecoin ETF (TDOG)
Announcement of New Launch: House of Doge and Merger Partner Brag House Holdings have announced the launch of the 21 Shares Dogecoin ETF (TDOG).
Focus on Dogecoin: The new ETF aims to provide investors with exposure to Dogecoin, a popular cryptocurrency known for its community and meme culture.
See More
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- App Features: The 'Such' app, launched by the Dogecoin Foundation and Brag House, aims to simplify everyday Dogecoin payments through a self-custodial wallet, real-time transaction feeds, and merchant tools, enabling small businesses to accept DOGE payments.
- Development Team Background: Built by a team of 20 developers in Melbourne, Australia, starting in March 2025, the app utilizes open-source technology from the Dogecoin Foundation, aiming to reduce friction in transactions for both holders and merchants.
- Market Reaction Analysis: Despite the launch of a utility-focused app, DOGE has fallen 4% and breached the critical support level of $0.1215, indicating a lack of market confidence in its future utility, with the price down 54% from the September peak.
- Future Development Outlook: House of Doge plans to develop additional features for the 'Such' app post-launch, although specific details remain undisclosed, with the platform aiming to convert community engagement into economic value and promote Dogecoin as a functional payment system.
See More
House of Doge Launches Such App to Enhance Dogecoin Payments
- App Launch Plan: House of Doge, in partnership with Brag House, is set to launch the Such app in the first half of 2026, aiming to provide Dogecoin users with a convenient payment method that enhances the utility of Dogecoin in everyday commerce.
- User Functionality Innovation: The Such app will feature a self-custodial wallet and real-time transaction feed, enabling users to manage their Dogecoin easily and track transactions live, which is expected to boost user confidence and engagement with Dogecoin.
- Merchant Tools Integration: The app will include a 'Hustles' feature that assists small businesses and independent sellers in accepting Dogecoin payments, creating new transaction channels that are anticipated to promote the widespread use of Dogecoin among small enterprises.
- Team and Technical Support: The development team for the Such app consists of 20 members based in Melbourne, Australia, leveraging open-source technology to simplify transaction processes, thereby driving long-term Dogecoin adoption and strengthening the ecosystem.
See More
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- Merger Agreement Signed: House of Doge has signed a definitive merger agreement with Brag House Holdings, expected to close in Q1 2026, which will enhance the company's capital access and market visibility.
- Dogecoin Asset Management: The establishment of the Official Dogecoin Treasury, managing over 730 million DOGE, positions House of Doge as one of the largest institutional managers of Dogecoin globally, showcasing its leadership in digital asset management.
- Payments Ecosystem Development: The company plans to roll out multiple B2B and B2C payment solutions in Q1 2026, including a rewards debit card accepted by 150 million merchants, aimed at driving everyday use and consumer adoption of Dogecoin.
- Strategic Sports Investments: House of Doge has become the largest shareholder of Italy's U.S. Triestina Calcio 1918 and invested in Switzerland's HC Sierre, leveraging sports platforms to enhance Dogecoin's visibility and commercialization potential.
See More
