H&M fourth-quarter sales disappoint due to late Black Friday By Reuters
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2025
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Should l Buy ?
Source: Investing.com
H&M's Fourth Quarter Performance: H&M reported weaker-than-expected fourth-quarter sales of 62.19 billion Swedish crowns, a 3% increase in local currencies, falling short of analysts' forecasts. The company attributed this to a late Black Friday and noted a positive start to the new fiscal year with a 4% sales increase in December and January.
Strategic Changes and Challenges: CEO Daniel Erver highlighted improvements in online sales and marketing investments, including collaborations with pop star Charli XCX. However, analysts believe more work is needed for H&M to enhance its performance amid competition from brands like Shein and Inditex, while the company continues to streamline operations by closing stores and merging brands.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
