H&M Bets on AI to Upgrade Stores, Face Off Online Rivals
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 16 2025
0mins
Should l Buy ?
Source: WSJ
H&M's Strategy: H&M is focusing on enhancing its physical store network while integrating digital operations, aiming to compete against online-only rivals.
Competitive Advantage: The company believes that merging digital and physical shopping experiences will be crucial for maintaining its market position, as stated by Chief Digital Information Officer Ellen Svanstrom.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
