Hertz aims for a 3–6% EBITDA margin by 2026 through platform diversification and increased car sales.
Management Performance: Hertz reported $2.5 billion in revenue and $190 million in adjusted EBITDA for Q3 2025, achieving its first positive EPS in two years, with a focus on fleet refresh and diversification into new revenue streams like car sales and digital retail.
Strategic Outlook: The company anticipates a slightly negative EBITDA margin for Q4 due to fleet recalls and system outages, but projects a 3% to 6% EBITDA margin for 2026, aiming for $1 billion in EBITDA by 2027, with growth in airport and off-airport businesses.
Financial Highlights: Key metrics included record fleet utilization above 84%, a net income of $184 million, and a positive adjusted free cash flow of approximately $250 million, with expectations for a slight increase in monthly DPU.
Analyst Sentiment: Analysts expressed a neutral to slightly positive outlook, focusing on Hertz's execution and strategic expansion, while management maintained confidence in their transformation efforts despite acknowledging near-term risks from government shutdowns and fleet recalls.
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Job Market Overview: The recent jobs report appears strong, but there are underlying concerns regarding the impact of artificial intelligence on employment.
Sector Vulnerability: Certain professions, like software development, may be more at risk from AI advancements compared to others, such as nursing.
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Hertz's Stock Performance: Hertz Global Holdings has seen a significant decline in its stock value, with shares down over 79% in the past five years, including a nearly 43% loss since reaching a one-year high in April 2025.
Partnership with Amazon: The company has entered a strategic partnership with Amazon to sell used cars online, aiming to improve sales and provide customers with a more convenient purchasing experience.
Financial Challenges: Hertz has faced substantial financial difficulties, including a massive net loss in 2024 and increasing depreciation costs, which have raised concerns among investors regarding the company's long-term viability.
Analyst Ratings: While Amazon has received a favorable "Buy" rating from analysts, Hertz has been assigned a "Reduce" rating, reflecting a lack of confidence in its recovery and growth potential compared to its competitors.
- Earnings Report Schedule: Hertz Global Holdings plans to release its Q4 and full year 2025 financial results on February 26, 2026, at 8:00 a.m. ET, followed by an earnings call at 9:00 a.m., demonstrating the company's commitment to transparency and investor communication.
- Call Participation Method: Investors can register for the earnings call through the company's Investor Relations page, encouraging participants to dial in 15 minutes early to avoid delays, reflecting the company's focus on enhancing investor experience.
- Web Replay Service: A web replay of the call will be available on the company's website for approximately one year after the event, ensuring that investors who cannot attend live can access key information, thereby increasing information accessibility.
- Company Overview: Hertz Global Holdings is a leading car rental and mobility solutions provider with over 11,000 rental locations in 160 countries, showcasing its extensive global reach and market influence.

- Partnership Renewal: Hertz has extended its five-year collaboration with infrastructure services provider Kyndryl to modernize critical systems and operations, which is expected to significantly enhance operational efficiency.
- Technology Upgrade: Kyndryl will leverage its Agentic AI Framework to help Hertz modernize core technology, improving system speed, reliability, and manageability, thereby enhancing customer experience.
- Process Optimization: The collaboration will integrate AI-driven automation to streamline Hertz's workflows and reduce complexity, ensuring a smoother rental experience for customers.
- Strategic Implications: This technology partnership reflects Hertz's commitment to evolving its tech stack to meet future business needs, aiming to support long-term growth and competitive positioning in the market.
- Technology Ecosystem Upgrade: Kyndryl has extended its five-year agreement with Hertz to leverage its Agentic AI Framework and consulting services, aiming to enhance Hertz's technology ecosystem and improve operational efficiency and customer experience.
- Accelerated Decision-Making: Kyndryl's transformation services will assist Hertz in speeding up decision-making processes and improving system reliability, thereby providing customers with a faster and more seamless rental experience to meet market demands for efficient service.
- Cloud Migration Strategy: Key components of the agreement include migrating mainframe systems to cloud architectures and consolidating IT platforms to create a more integrated technology environment, further optimizing Hertz's operational workflows.
- Global Service Capability: As the world's largest IT infrastructure services provider, Kyndryl is committed to providing modern technology support to Hertz, leveraging its capabilities across over 60 countries to facilitate the company's ongoing evolution.








