Guaranteed Rate Affinity Appoints New Director of Sales and Market Development
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2026
0mins
Should l Buy ?
Source: PRnewswire
- Leadership Expansion: Marc Sokobin has been appointed as the Director of Sales and Market Development at Guaranteed Rate Affinity, where he will leverage over 30 years of mortgage industry experience to collaborate closely with top loan officer Brian Scott Cohen to drive team growth in the New York market.
- Talent Development Focus: Throughout his career, Sokobin has concentrated on recruiting, mentoring, and developing loan officers, having held management positions at leading financial institutions like Wells Fargo and Bank of America, which has enabled him to cultivate high-performing teams and enhance overall productivity.
- Technological and Partnership Advantages: At Guaranteed Rate Affinity, Sokobin will utilize the company's technology platform and partner relationships to strengthen the team's performance in the New York market, ensuring loan officers can succeed rapidly in a highly competitive environment.
- Strategic Expansion Plans: Brian Scott Cohen noted that Sokobin's addition will provide critical support for the team's next phase of expansion, particularly in talent development and team building, further solidifying the company's leadership position in the industry.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
