Guaranteed Rate Affinity Appoints New Director of Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2026
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Should l Buy ?
Source: Newsfilter
- Leadership Expansion: Guaranteed Rate Affinity appoints Marc Sokobin as Director of Sales and Market Development, who will collaborate closely with top loan officer Brian Scott Cohen to enhance team performance in the New York market, further driving the company's growth in the competitive mortgage industry.
- Extensive Industry Experience: With over 30 years in the mortgage sector, Sokobin has held management roles at major financial institutions like Wells Fargo and Bank of America, focusing on talent development and team building, which is expected to elevate productivity and collaboration within the company.
- Technology and Partnerships: In his new role, Sokobin will leverage Guaranteed Rate Affinity's technology platform and partner relationships to strengthen the team's presence in the New York market, thereby enhancing customer service quality and competitive positioning.
- Strategic Development Goals: Sokobin emphasizes that fostering long-term high performance is central to his career, and his leadership is anticipated to provide crucial support for the ongoing growth and market expansion of the Brian Scott Cohen team.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
