Functional Food Market Projected to Reach $438 Billion by 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy CRON?
Source: PRnewswire
- Market Size Projection: The global functional food and beverage market is projected to reach approximately $438 billion by 2026, expanding at an annual rate of 10.65%, indicating a significant consumer shift away from conventional delivery formats.
- New Product Launch: Doseology Sciences recently initiated pilot production of caffeine-based energy pouches in January 2026, marking the Feed That Brain brand's entry into the rapidly growing oral pouch category, which is expected to attract demand for portable alternatives.
- Strategic Acquisition: Doseology Sciences acquired the Feed That Brain brand for $400,000 in August 2025, fully paid through stock issuance, aiming to leverage its strengths in functional product design to drive new product commercialization.
- Market Trend Support: The global energy drinks market is expected to grow from $79.4 billion in 2024 to $125.1 billion by 2030, reflecting rising consumer demand for alternative caffeine delivery methods, which further supports Doseology's market strategy.
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Analyst Views on CRON
About CRON
Cronos Group Inc. is a global cannabinoid company engaged in building disruptive intellectual property by advancing cannabis research, technology and product development. The Company’s diverse international brand portfolio includes Spinach, PEACE NATURALS and Lord Jones. Spinach is a mainstream adult-use cannabis brand with a portfolio that includes cannabinoid products in a wide range of formats, including dried flower, pre-rolls, vaporizers, edibles and tinctures. Lord Jones is a premium adult-use cannabis brand. The Lord Jones brand portfolio includes cannabis products in the pre-roll, vaporizer and edible categories. Lord Jones Ice Water Hash Fusions pre-rolls feature flower and terpene-rich ice water hash and are fitted with a branded ceramic tip. PEACE NATURALS is a global medical brand engaged in producing cannabis products. The Company distributes products under the PEACE NATURALS brand for the Canadian market and the Israeli, German, and United Kingdom medical markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Cronos Group Schedules Q4 2025 Earnings Call
- Earnings Call Announcement: Cronos Group will hold its Q4 2025 earnings conference call on February 26, 2026, at 8:30 a.m. ET, where senior management will discuss financial results and answer investor questions, reflecting the company's commitment to transparency and investor relations.
- Participation Details: Participants are encouraged to dial in 15 minutes early to avoid delays, and the webcast will be archived on the company's website for later access, ensuring all investors can obtain key information.
- Brand Portfolio Overview: Cronos is focused on building disruptive intellectual property through cannabis research, technology, and product development, with brands like Spinach®, PEACE NATURALS®, and Lord Jones®, showcasing its innovative capabilities in the global cannabis industry.
- Forward-Looking Statements: The press release includes forward-looking statements indicating Cronos' intention to build an iconic international brand portfolio and develop disruptive intellectual property, although these statements are based on reasonable estimates and assumptions, they are subject to significant business and economic risks, requiring investor caution.
See More
Functional Food Market Projected to Reach $438 Billion by 2026
- Market Size Projection: The global functional food and beverage market is projected to reach approximately $438 billion by 2026, expanding at an annual rate of 10.65%, indicating a significant consumer shift away from conventional delivery formats.
- New Product Launch: Doseology Sciences recently initiated pilot production of caffeine-based energy pouches in January 2026, marking the Feed That Brain brand's entry into the rapidly growing oral pouch category, which is expected to attract demand for portable alternatives.
- Strategic Acquisition: Doseology Sciences acquired the Feed That Brain brand for $400,000 in August 2025, fully paid through stock issuance, aiming to leverage its strengths in functional product design to drive new product commercialization.
- Market Trend Support: The global energy drinks market is expected to grow from $79.4 billion in 2024 to $125.1 billion by 2030, reflecting rising consumer demand for alternative caffeine delivery methods, which further supports Doseology's market strategy.
See More
Cannabis Sector Update: Aurora's Strategic Shift Amid Record Medical Sales
- Aurora Financial Performance: Aurora Cannabis reported net revenue of $94.2 million for Q3 2026, a 7% year-over-year increase, with global medical cannabis sales reaching $76.2 million, accounting for over 80% of total sales, indicating strong growth potential in the high-margin medical market.
- Strategic Transformation Plan: Aurora announced plans to gradually exit select Canadian consumer cannabis markets to reduce sales and marketing costs, which is expected to significantly improve overall profit margins in the coming quarters.
- Canopy Growth Results: Canopy Growth reported net revenue of $90.4 million for Q3 2026, with a nearly 50% reduction in net loss despite weak international performance, reflecting positive progress in cost control and market integration.
- Cronos Brand Expansion: Cronos Group launched its premium Lord Jones brand in Israel, marking a significant step in its global expansion strategy aimed at meeting local market demands with high-quality products while enhancing brand recognition in international markets.
See More
Cronos Launches Lord Jones® Brand in Israel, Expanding Global Reach
- Brand Expansion: Cronos Group has launched its premium cannabis brand Lord Jones® in Israel, marking a strategic expansion into one of the world's most advanced medical cannabis markets, aimed at meeting local demand and enhancing its global brand presence.
- Quality Commitment: The Lord Jones® cannabis flower is produced through carefully selected genetics and small-batch indoor cultivation, ensuring each batch undergoes rigorous testing and hand packaging to maintain aroma and quality, thereby enhancing trust among patients and pharmacists.
- Market Strategy: The launch introduces five premium indoor-grown flower strains and plans for future limited-edition products, demonstrating Cronos' long-term commitment to the Israeli market and its keen insight into the demand for high-end products.
- International Vision: CEO Mike Gorenstein emphasized Israel's key role in the company's borderless product strategy, with this expansion reflecting Cronos' determination and execution in promoting high-quality cannabis brands globally.
See More
Altria Reports $6.1B Q3 Revenue Amid 8.2% Decline in Cigarette Volumes
- Revenue Overview: Altria generated approximately $6.1 billion in revenue in Q3 2025, with its tobacco business contributing about $5.4 billion, highlighting the company's heavy reliance on this segment, while the ongoing decline in tobacco volumes poses a significant threat to future growth.
- Volume Decline: The company's cigarette volumes fell by 8.2% year-over-year in Q3 2025, with a 10.6% drop over the first nine months, indicating severe challenges in its core business that force it to raise prices to offset the impact of declining sales.
- Strategic Missteps: Altria's decision to spin off its international operations to Philip Morris International resulted in losing its most lucrative market while simultaneously creating a new competitor, reflecting significant errors in strategic decision-making.
- Investment Risks: Altria's investments in the vaping and marijuana sectors have both resulted in losses, particularly with Juul and Cronos Group, leading to substantial charges for shareholders, which exacerbates the company's difficulties in finding long-term growth avenues.
See More
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- Core Business Decline: Altria's cigarette sales fell by 8.2% in Q3 2025 compared to Q3 2024, with a 10.6% drop over the first nine months, indicating a long-term decline that threatens revenue stability.
- Market Share Challenges: While Altria holds a 40% overall market share and nearly 60% in the premium segment in the U.S., 88% of its cigarette sales come from the single brand Marlboro, exposing the company to significant brand concentration risk.
- Strategic Missteps: Altria's decision to spin off Philip Morris International has weakened its competitive position in international markets, and its investments in vaping and marijuana have resulted in billion-dollar write-offs, compounding financial pressures.
- Investor Caution: Despite a high dividend yield of 7.4% attracting some investors, the ongoing decline in core business and strategic missteps may lead many to avoid the stock, reflecting market concerns about its future growth potential.
See More
Cronos Group Schedules Q4 2025 Earnings Call
- Earnings Call Announcement: Cronos Group will hold its Q4 2025 earnings conference call on February 26, 2026, at 8:30 a.m. ET, where senior management will discuss financial results and answer investor questions, reflecting the company's commitment to transparency and investor relations.
- Participation Details: Participants are encouraged to dial in 15 minutes early to avoid delays, and the webcast will be archived on the company's website for later access, ensuring all investors can obtain key information.
- Brand Portfolio Overview: Cronos is focused on building disruptive intellectual property through cannabis research, technology, and product development, with brands like Spinach®, PEACE NATURALS®, and Lord Jones®, showcasing its innovative capabilities in the global cannabis industry.
- Forward-Looking Statements: The press release includes forward-looking statements indicating Cronos' intention to build an iconic international brand portfolio and develop disruptive intellectual property, although these statements are based on reasonable estimates and assumptions, they are subject to significant business and economic risks, requiring investor caution.
See More
Functional Food Market Projected to Reach $438 Billion by 2026
- Market Size Projection: The global functional food and beverage market is projected to reach approximately $438 billion by 2026, expanding at an annual rate of 10.65%, indicating a significant consumer shift away from conventional delivery formats.
- New Product Launch: Doseology Sciences recently initiated pilot production of caffeine-based energy pouches in January 2026, marking the Feed That Brain brand's entry into the rapidly growing oral pouch category, which is expected to attract demand for portable alternatives.
- Strategic Acquisition: Doseology Sciences acquired the Feed That Brain brand for $400,000 in August 2025, fully paid through stock issuance, aiming to leverage its strengths in functional product design to drive new product commercialization.
- Market Trend Support: The global energy drinks market is expected to grow from $79.4 billion in 2024 to $125.1 billion by 2030, reflecting rising consumer demand for alternative caffeine delivery methods, which further supports Doseology's market strategy.
See More
Cannabis Sector Update: Aurora's Strategic Shift Amid Record Medical Sales
- Aurora Financial Performance: Aurora Cannabis reported net revenue of $94.2 million for Q3 2026, a 7% year-over-year increase, with global medical cannabis sales reaching $76.2 million, accounting for over 80% of total sales, indicating strong growth potential in the high-margin medical market.
- Strategic Transformation Plan: Aurora announced plans to gradually exit select Canadian consumer cannabis markets to reduce sales and marketing costs, which is expected to significantly improve overall profit margins in the coming quarters.
- Canopy Growth Results: Canopy Growth reported net revenue of $90.4 million for Q3 2026, with a nearly 50% reduction in net loss despite weak international performance, reflecting positive progress in cost control and market integration.
- Cronos Brand Expansion: Cronos Group launched its premium Lord Jones brand in Israel, marking a significant step in its global expansion strategy aimed at meeting local market demands with high-quality products while enhancing brand recognition in international markets.
See More
Cronos Launches Lord Jones® Brand in Israel, Expanding Global Reach
- Brand Expansion: Cronos Group has launched its premium cannabis brand Lord Jones® in Israel, marking a strategic expansion into one of the world's most advanced medical cannabis markets, aimed at meeting local demand and enhancing its global brand presence.
- Quality Commitment: The Lord Jones® cannabis flower is produced through carefully selected genetics and small-batch indoor cultivation, ensuring each batch undergoes rigorous testing and hand packaging to maintain aroma and quality, thereby enhancing trust among patients and pharmacists.
- Market Strategy: The launch introduces five premium indoor-grown flower strains and plans for future limited-edition products, demonstrating Cronos' long-term commitment to the Israeli market and its keen insight into the demand for high-end products.
- International Vision: CEO Mike Gorenstein emphasized Israel's key role in the company's borderless product strategy, with this expansion reflecting Cronos' determination and execution in promoting high-quality cannabis brands globally.
See More
Altria Reports $6.1B Q3 Revenue Amid 8.2% Decline in Cigarette Volumes
- Revenue Overview: Altria generated approximately $6.1 billion in revenue in Q3 2025, with its tobacco business contributing about $5.4 billion, highlighting the company's heavy reliance on this segment, while the ongoing decline in tobacco volumes poses a significant threat to future growth.
- Volume Decline: The company's cigarette volumes fell by 8.2% year-over-year in Q3 2025, with a 10.6% drop over the first nine months, indicating severe challenges in its core business that force it to raise prices to offset the impact of declining sales.
- Strategic Missteps: Altria's decision to spin off its international operations to Philip Morris International resulted in losing its most lucrative market while simultaneously creating a new competitor, reflecting significant errors in strategic decision-making.
- Investment Risks: Altria's investments in the vaping and marijuana sectors have both resulted in losses, particularly with Juul and Cronos Group, leading to substantial charges for shareholders, which exacerbates the company's difficulties in finding long-term growth avenues.
See More
Altria's Cigarette Sales Drop 10.6%, Offers 7.4% Dividend Yield
- Core Business Decline: Altria's cigarette sales fell by 8.2% in Q3 2025 compared to Q3 2024, with a 10.6% drop over the first nine months, indicating a long-term decline that threatens revenue stability.
- Market Share Challenges: While Altria holds a 40% overall market share and nearly 60% in the premium segment in the U.S., 88% of its cigarette sales come from the single brand Marlboro, exposing the company to significant brand concentration risk.
- Strategic Missteps: Altria's decision to spin off Philip Morris International has weakened its competitive position in international markets, and its investments in vaping and marijuana have resulted in billion-dollar write-offs, compounding financial pressures.
- Investor Caution: Despite a high dividend yield of 7.4% attracting some investors, the ongoing decline in core business and strategic missteps may lead many to avoid the stock, reflecting market concerns about its future growth potential.
See More
