FTC Files Lawsuit Against Zillow and Redfin for Suppressing Competition in Rental Advertising
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
0mins
FTC Lawsuit Against Zillow and Redfin: The Federal Trade Commission has filed a lawsuit against Zillow and Redfin, claiming they engaged in an unlawful agreement that undermines competition in the rental housing advertising market.
Impact on Rental Advertising Market: The complaint highlights that Zillow and Redfin, which operate major rental listing services, allegedly conspired to eliminate Redfin as a competitor in the advertising market for multifamily rental properties.
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Analyst Views on ZG
Wall Street analysts forecast ZG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZG is 85.00 USD with a low forecast of 66.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
9 Buy
7 Hold
1 Sell
Moderate Buy
Current: 53.720
Low
66.00
Averages
85.00
High
100.00
Current: 53.720
Low
66.00
Averages
85.00
High
100.00
About ZG
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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