Fold Holdings Launches New Fold App Experience

Written by Emily J. Thompson, Senior Investment Analyst

Updated: 4d ago

0mins

Should l Buy FLD?

Fold Holdings announced the launch of a new Fold app experience that "brings rewards, spending, and account activity together into a single, intuitive financial hub, giving customers a clearer, more convenient view of their money," the company said.

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FLD

$1.79+Infinity%1D

Analyst Views on FLD

Wall Street analysts forecast FLD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLD is 7.00 USD with a low forecast of 7.00 USD and a high forecast of 7.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Analyst Rating

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 1.740

Low

7.00

Averages

7.00

High

7.00

Current: 1.740

Low

7.00

Averages

7.00

High

7.00

Cantor Fitzgerald

NULL -> Overweight

initiated

$6.50

2025-07-28

Reason

Cantor Fitzgerald

Price Target

$6.50

AI Analysis

2025-07-28

initiated

NULL -> Overweight

Reason

Cantor Fitzgerald initiated coverage of Fold Holdings with an Overweight rating and $6.50 price target.

Cantor Fitzgerald

Overweight

initiated

$6.50

2025-07-28

Reason

Cantor Fitzgerald

Price Target

$6.50

2025-07-28

initiated

Overweight

Reason

Cantor Fitzgerald initiated coverage of Fold Holdings with an Overweight rating and $6.50 price target. The firm says Fold is a bitcoin treasury company with a legitimate underlying business. The company's core product is a bitcoin debit card, but it will soon be rolling out bitcoin gift cards and a credit card, the analyst tells investors in a research note. Cantor views Fold as "unique" since it has a a core business focused on driving adoption of bitcoin and the ability to execute treasury operations. It likes the stock's risk/reward at current levels.

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About FLD

Fold Holdings, Inc. is a bitcoin financial services company engaged in expanding access to bitcoin through a comprehensive suite of consumer financial products. The Company offers consumers a Federal Deposit Insurance Corporation (FDIC) insured checking account, a Visa prepaid debit card, bill payments, and an extensive catalog of merchant reward offers. It also partners with third-party service providers that offer bitcoin exchange and custody services. In addition to enabling customers to accumulate bitcoin through its rewards program, the Company itself actively invests in and accumulates bitcoin for its treasury. Its Products and Services consist of Banking and Payments; Rewards Network, and Custody and Trading. It offers a free FDIC-insured checking account that supports direct deposits, bill payments, and the ability to receive paychecks up to three days early. The Company offers eligible customers the ability to buy, sell, store, and withdraw Bitcoin through it.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

FOLD HOLDINGS INTRODUCES NO-ANNUAL-FEE CREDIT CARD OFFERING UP TO 4% MONTHLY BITCOIN REWARDS - SEC FILING

Jan 27 2026moomoo

New Credit Card Launch: Fold Holdings has introduced a new credit card that offers a unique feature of up to 4% Bitcoin back on monthly purchases.
No Annual Fee: The newly launched credit card does not have an annual fee, making it an attractive option for consumers interested in earning cryptocurrency rewards.

FOLD HOLDINGS INC: SHIFTING TOWARDS STRAIGHTFORWARD, COMPETITIVE PRICING

Jan 27 2026moomoo

Market Trends: The focus is shifting towards simpler and more competitive pricing strategies in the market.
Consumer Impact: These changes in pricing are expected to enhance consumer choice and affordability.

FOLD HOLDINGS INC: PLANS TO REFUND PRO-RATED SUBSCRIPTION FEES TO CURRENT FOLD+ MEMBERS IN Q1

Jan 27 2026moomoo

Return of Pro-Rated Subscription Fees: Fold Holdings Inc. plans to reinstate pro-rated subscription fees for all existing Fold+ members.
Timing of Implementation: The reinstatement of these fees is expected to occur later in the first quarter.

FOLD HOLDINGS INC: PLANS TO DISCONTINUE FOLD+ SUBSCRIPTIONS THIS YEAR

Jan 27 2026moomoo

Elimination of Fold Holdings: Fold Holdings Inc. will be eliminating its Fold+ subscriptions this year.
Impact on Subscribers: This decision will affect current subscribers of the Fold+ service.

Bitcoin Nears $88,700, Boosting Related Stocks

Jan 27 2026stocktwits

Bitcoin Price Recovery: Bitcoin's price nearing $88,700 has boosted the performance of crypto-linked stocks, although some stocks remain under pressure, indicating a divergence in market sentiment.
Strong GameStop Performance: GameStop (GME) closed up 4.44% and continued to rise in after-hours trading as investor Michael Burry increased his stake, reflecting optimistic market sentiment about its future prospects.
Strategy Stock Decline: Strategy (MSTR) fell 1.55% due to the announcement of additional equity sales related to its Bitcoin accumulation strategy, although it slightly rebounded after hours, highlighting investor concerns over dilution risks.
Other Stocks Struggling: Stocks like CleanSpark (CLSK), ALT5 Sigma (ALTS), Bakkt (BKKT), and KULR remained in negative territory despite an overall market recovery, indicating a lack of confidence in these equities.

Fold Holdings Included in the Russell 2000 Index

Dec 22 2025SeekingAlpha

Inclusion in Index: Fold Holdings (FLD), a bitcoin-focused financial services company, has been added to the Russell 2000 Index.
Capital Allocation Concerns: There are emerging concerns regarding capital allocation strategies for Fold Holdings, Inc.
Quant Rating: Seeking Alpha has provided a Quant Rating for Fold Holdings, Inc., reflecting its financial performance and market position.
Historical Earnings Data: The article includes historical earnings data and financial information relevant to Fold Holdings, Inc.

FOLD HOLDINGS INTRODUCES NO-ANNUAL-FEE CREDIT CARD OFFERING UP TO 4% MONTHLY BITCOIN REWARDS - SEC FILING

Jan 27 2026moomoo

New Credit Card Launch: Fold Holdings has introduced a new credit card that offers a unique feature of up to 4% Bitcoin back on monthly purchases.
No Annual Fee: The newly launched credit card does not have an annual fee, making it an attractive option for consumers interested in earning cryptocurrency rewards.

FOLD HOLDINGS INC: SHIFTING TOWARDS STRAIGHTFORWARD, COMPETITIVE PRICING

Jan 27 2026moomoo

Market Trends: The focus is shifting towards simpler and more competitive pricing strategies in the market.
Consumer Impact: These changes in pricing are expected to enhance consumer choice and affordability.

FOLD HOLDINGS INC: PLANS TO REFUND PRO-RATED SUBSCRIPTION FEES TO CURRENT FOLD+ MEMBERS IN Q1

Jan 27 2026moomoo

Return of Pro-Rated Subscription Fees: Fold Holdings Inc. plans to reinstate pro-rated subscription fees for all existing Fold+ members.
Timing of Implementation: The reinstatement of these fees is expected to occur later in the first quarter.

FOLD HOLDINGS INC: PLANS TO DISCONTINUE FOLD+ SUBSCRIPTIONS THIS YEAR

Jan 27 2026moomoo

Elimination of Fold Holdings: Fold Holdings Inc. will be eliminating its Fold+ subscriptions this year.
Impact on Subscribers: This decision will affect current subscribers of the Fold+ service.

Bitcoin Nears $88,700, Boosting Related Stocks

Jan 27 2026stocktwits

Bitcoin Price Recovery: Bitcoin's price nearing $88,700 has boosted the performance of crypto-linked stocks, although some stocks remain under pressure, indicating a divergence in market sentiment.
Strong GameStop Performance: GameStop (GME) closed up 4.44% and continued to rise in after-hours trading as investor Michael Burry increased his stake, reflecting optimistic market sentiment about its future prospects.
Strategy Stock Decline: Strategy (MSTR) fell 1.55% due to the announcement of additional equity sales related to its Bitcoin accumulation strategy, although it slightly rebounded after hours, highlighting investor concerns over dilution risks.
Other Stocks Struggling: Stocks like CleanSpark (CLSK), ALT5 Sigma (ALTS), Bakkt (BKKT), and KULR remained in negative territory despite an overall market recovery, indicating a lack of confidence in these equities.

Fold Holdings Included in the Russell 2000 Index

Dec 22 2025SeekingAlpha

Inclusion in Index: Fold Holdings (FLD), a bitcoin-focused financial services company, has been added to the Russell 2000 Index.
Capital Allocation Concerns: There are emerging concerns regarding capital allocation strategies for Fold Holdings, Inc.
Quant Rating: Seeking Alpha has provided a Quant Rating for Fold Holdings, Inc., reflecting its financial performance and market position.
Historical Earnings Data: The article includes historical earnings data and financial information relevant to Fold Holdings, Inc.

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