Kering Agrees to Sell Beauty Division to L'Oréal for €4 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 20 2025
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Should l Buy ?
Source: NASDAQ.COM
Kering's Sale to L'Oréal: Kering has sold its beauty unit, including the House of Creed, to L'Oréal for 4 billion euros, establishing a strategic partnership focused on luxury beauty and fragrance.
Licensing Agreements and Joint Ventures: L'Oréal will gain exclusive licenses for Gucci, Bottega Veneta, and Balenciaga fragrances, while both companies will create a joint venture to explore luxury wellness and longevity opportunities.
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About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





