Estée Lauder Partners With Amazon, Shares Trade Lower
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 22 2024
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Should l Buy EL?
Source: Benzinga
Estée Lauder's Amazon Launch: Estée Lauder has officially launched its products in Amazon's Premium Beauty store, including a Virtual Foundation Tool for customers to find their perfect shade online.
Stock Performance: Estée Lauder shares have decreased by 1.96% to $87.51, reflecting a significant decline of over 35% in the past year.
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Analyst Views on EL
Wall Street analysts forecast EL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EL is 106.76 USD with a low forecast of 70.00 USD and a high forecast of 130.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
8 Buy
9 Hold
1 Sell
Moderate Buy
Current: 96.660
Low
70.00
Averages
106.76
High
130.00
Current: 96.660
Low
70.00
Averages
106.76
High
130.00
About EL
The Estee Lauder Companies Inc. is a manufacturer, marketer and seller of skin care, makeup, fragrance and hair care products. Its product categories include skin care, makeup, fragrance, hair care and others. Its products are sold in approximately 150 countries and territories under a number of brand names, including Estee Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frederic Malle, GLAMGLOW, Kilian Paris, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD. It is a licensee for fragrances, cosmetics and/or related products for AERIN, BALMAIN, and Dr. Andrew Weil. Its skin care products include moisturizers, serums, cleansers, toners, exfoliators, facial masks, body care, sun care products and others. Its makeup products include lipsticks, lip glosses, mascaras, foundations and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strong Earnings Report: Estee Lauder reported adjusted earnings per share of $0.89 for Q2, exceeding analyst expectations of $0.83, indicating robust demand across regions and categories within its prestige beauty portfolio.
- Sales Growth: The company achieved quarterly sales of $4.229 billion, a 6% year-over-year increase, surpassing the Street's forecast of $4.219 billion, demonstrating its competitive strength in the premium beauty market.
- Upgraded Outlook: Estee Lauder raised its fiscal 2026 adjusted earnings forecast to $2.03-$2.23 per share from $1.90-$2.10, and increased its sales forecast to $14.756 billion–$15.042 billion, reflecting confidence in future growth.
- Positive Stock Reaction: Following the earnings announcement, Estee Lauder's shares rose 5.1% to $101.59, indicating market optimism regarding the company's performance and outlook, despite some analysts lowering their price targets.
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- Buying Opportunity Emerges: Citi Research analyst Filippo Falorni highlights that despite Estée Lauder's soft FY26 guidance leading to a selloff, the company's Beauty Reimagined strategy and improvements in its Chinese business present a buying opportunity, reflecting an improving fundamental outlook.
- Sales Environment Recovery: While an incremental headwind is expected in fiscal Q3 2026 due to the Asia travel retail transition, Falorni believes this will be transitory, and many key markets and channels are showing signs of sales environment improvement, indicating a recovery.
- Earnings Expectations and Market Reaction: Estée Lauder's FQ2 profit exceeded expectations, but a 5.8% revenue gain fell short, and the full-year guidance disappointed, causing shares to drop as much as 24% on Thursday, reflecting high investor expectations for a significant beat.
- Competition and Market Strategy: During the pandemic, Estée Lauder's travel retail business was severely impacted, dropping to 15% of its business in FY25; the company is stabilizing and repositioning itself by launching on Amazon and TikTok Shop while adopting a consumer-first strategy aimed at accelerating innovation.
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- Analyst Rating Changes: Top Wall Street analysts have adjusted their outlook on ROKU stock, reflecting varying market perceptions that could influence investor decisions and market sentiment.
- Overview of Ratings Update: While specific upgrades or downgrades are not detailed, such changes in analyst ratings typically have a direct impact on stock prices, prompting investors to stay alert for further developments.
- Expected Market Reaction: The adjustments in analyst ratings may lead to short-term volatility in ROKU stock, and investors should consider the significance of these changes in their investment strategies to make informed decisions.
- Source Information: This rating change information is provided by Benzinga, highlighting the critical role analysts play in the market and their potential impact on investor decision-making.
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