Dollar Stores Surpass Mag-7 in 2025: Is It Time to Consider Value and Dividend ETFs?
AI vs. Value Stocks: Despite the hype around AI, value stocks like Dollar Tree and Dollar General have significantly outperformed major tech companies, indicating a shift in consumer behavior towards affordability amid economic pressures.
Consumer Trends: Dollar Tree and Dollar General reported increases in same-store sales, with a notable trend of wealthier consumers "trading down" to dollar stores, reflecting growing affordability concerns among various income groups.
Investment Strategies: In light of economic uncertainty, there is a growing interest in dividend-focused investments, as investors seek stable cash flow and predictable earnings from value stocks, particularly in sectors like consumer staples and utilities.
ETF Recommendations: Investors are encouraged to consider ETFs that include Dollar Tree and Dollar General, such as Invesco S&P 500 Equal Weight Consumer Staples ETF and Invesco S&P 500 Pure Value ETF, as well as other dividend-focused ETFs for potential steady income.
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Analyst Views on RSPS

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Expense Ratios and AUM: The State Street Consumer Staples Select Sector SPDR ETF (XLP) has a significantly lower expense ratio (0.08%) and manages more assets compared to the Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS), which has an expense ratio of 0.40%.
Portfolio Structure: XLP employs a market-cap-weighted strategy, leading to heavy concentration in major companies like Walmart and Procter & Gamble, while RSPS uses an equal-weight approach, providing more balanced exposure across its holdings.
Performance and Risk: Both funds have similar total returns, but XLP's concentration in top stocks can lead to higher volatility, whereas RSPS's diversified strategy may protect against downturns but could dilute high performers' impact on returns.
Investor Considerations: Investors should weigh factors such as fees, liquidity, and portfolio structure when choosing between XLP and RSPS, as these elements can significantly influence long-term investment outcomes.

AI vs. Value Stocks: Despite the hype around AI, value stocks like Dollar Tree and Dollar General have significantly outperformed major tech companies, indicating a shift in consumer behavior towards affordability amid economic pressures.
Consumer Trends: Dollar Tree and Dollar General reported increases in same-store sales, with a notable trend of wealthier consumers "trading down" to dollar stores, reflecting growing affordability concerns among various income groups.
Investment Strategies: In light of economic uncertainty, there is a growing interest in dividend-focused investments, as investors seek stable cash flow and predictable earnings from value stocks, particularly in sectors like consumer staples and utilities.
ETF Recommendations: Investors are encouraged to consider ETFs that include Dollar Tree and Dollar General, such as Invesco S&P 500 Equal Weight Consumer Staples ETF and Invesco S&P 500 Pure Value ETF, as well as other dividend-focused ETFs for potential steady income.
Financial Performance: Keurig Dr Pepper Inc. reported a 10.7% year-over-year increase in quarterly sales to $4.31 billion, exceeding expectations, with adjusted earnings per share of 54 cents.
Segment Growth: The U.S. Refreshment Beverages segment saw a 14.4% increase in net sales, while U.S. Coffee grew by 1.5%, and International sales rose by 10.5%.
Profitability Metrics: Despite strong sales, adjusted operating margins contracted to 25.3%, while adjusted net income increased by 6.5% to $738 million, with operating cash flow of $639 million.
Future Outlook: The company raised its fiscal 2025 guidance for net sales growth to the high-single-digit range and reiterated its outlook for adjusted diluted EPS growth, while also preparing for future transformations.
Economic Uncertainty and Consumer Confidence
- Rising Inflation Expectations: In August, consumers' 12-month inflation expectations rose to 4.9% from 4.5%, while long-term expectations increased to 3.9% from 3.4%. The Conference Board reported a similar trend, with average expectations climbing to 6.2% from 5.7%.
- Consumer Sentiment Decline: The University of Michigan's Consumer Sentiment Index fell to 58.6 in August from 61.7 in July. The Conference Board's Consumer Confidence Index also dropped to 97.4 from 98.7, indicating growing concerns about a potential U.S. recession.
Market Reactions and Investment Strategies
- Investor Caution: Fed Chair Jerome Powell's comments at the Jackson Hole Symposium heightened inflation concerns, leading to increased investor caution and anxiety about stagflation risks.
- Defensive Investment Approach: Given the economic landscape, investors are encouraged to increase exposure to consumer staples, which can provide stability and protection during market downturns. The S&P 500 Consumer Staples Index has gained 3.28% year-to-date.
Consumer Staples Investment Options
- Top ETFs for Consumer Staples: Recommended funds include the Consumer Staples Select Sector SPDR Fund (XLP), Vanguard Consumer Staples ETF (VDC), and iShares U.S. Consumer Staples ETF (IYK). XLP is noted for its liquidity with an average trading volume of 16.08 million shares and an asset base of $15.79 billion.
- Performance and Fees: While VDC has shown strong performance over the past year with a 6.66% gain, FSTA and XLP are the most cost-effective options for long-term investors, charging only 0.08% in annual fees.
Economic Outlook
- Projected Economic Slowdown: The Conference Board anticipates a slowdown in the economy in the second half of 2025, with real GDP growth expected to moderate from 1.6% this year to 1.3% next year. This outlook reinforces the need for investors to adopt a more defensive strategy.

Walgreens Specialty Pharmacy Expansion: Walgreens Boots Alliance announced a significant expansion of its specialty pharmacy network, increasing its limited distribution drug (LDD) portfolio to 265 therapies.
Independent Operations: Unlike pharmacies tied to pharmacy benefit managers, Walgreens Specialty Pharmacy operates independently, allowing for flexible collaborations with insurers and healthcare providers.
Support for Complex Treatments: The company employs a nationwide team of healthcare professionals dedicated to assisting patients with unique conditions and complex treatment needs, reflecting the growth in the specialty medicine sector.
Stock Performance: WBA shares have seen a gain of over 10% in the past year, with current trading at $12.03, indicating positive investor sentiment.
Dollar Tree's Strategic Move: Dollar Tree Inc. is selling its Family Dollar segment for $1.007 billion to Brigade Capital Management and Macellum Capital Management, with plans to refocus on its core brand, despite anticipating a short-term earnings hit.
Positive Market Response: Analysts have largely supported the sale, viewing it as beneficial for long-term growth, while Dollar Tree reported strong fourth-quarter earnings and forecasts revenue growth for fiscal 2025.








