Costco Starts 2026 Strong with 13% Stock Surge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2026
0mins
Should l Buy COST?
Source: Fool
- Significant Sales Growth: In the first quarter of fiscal 2026, Costco reported an 8.2% year-over-year sales increase and a 6.4% rise in comparable sales, indicating strong market performance that is expected to enhance shareholder returns.
- High Membership Renewal Rates: The renewal rate in the U.S. and Canada reached 92.2%, with a global rate of 89.7%, and paid memberships increased by 5.2% to 81.4 million, demonstrating the company's success in maintaining customer loyalty and enhancing long-term profitability.
- Accelerated Digital Transformation: Digital sales surged by 20.5%, as the company upgraded its business model with self-checkout and online registration options, adapting to market trends that are likely to improve customer experience and drive future growth.
- Valuation Rebound Risks: Although Costco's P/E ratio has risen to 52 times, reflecting market recognition of its growth potential, the high valuation may pose risks for new investors, suggesting a dollar-cost averaging strategy to mitigate purchase costs.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1061 USD with a low forecast of 769.00 USD and a high forecast of 1205 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 989.290
Low
769.00
Averages
1061
High
1205
Current: 989.290
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Costco Faces Challenges with Declining Membership Renewal Rates
- Declining Renewal Rates: Costco's renewal rates have dropped to 92.2% in the U.S. and Canada and 89.7% globally, down 10 basis points from the previous quarter, indicating that the increase in digital memberships is negatively impacting renewals, which could pressure company revenues.
- Membership Income Growth: The company reported membership fee income of $1.329 billion, a 14% year-over-year increase, with the membership fee hike accounting for nearly half of this growth, demonstrating that despite declining renewal rates, the membership base continues to expand.
- Younger Membership Trend: Nearly half of new members are under 40, indicating Costco is attracting more younger, digitally-native consumers; however, this demographic tends to renew at lower rates, increasing future renewal challenges for the company.
- Response Strategy: Costco aims to improve renewal rates by enhancing engagement with digital members, although a slight decline is still anticipated over the next few quarters, yet the company remains optimistic about the initial success of its new communication strategies.
See More
Costco Stock Rises 15% Despite High Valuation Concerns
- Stock Price Surge: Costco's stock has risen 15% since the beginning of the year despite a decline over the past 12 months, indicating market confidence in its future performance, although this increase is not driven by news.
- High Membership Renewal Rate: With a membership renewal rate around 92%, Costco demonstrates strong customer loyalty, which has historically attracted investors, including former shareholder Warren Buffett.
- Successful International Expansion: Costco has successfully expanded internationally, particularly in Europe and Asia, outperforming Walmart in these regions, thereby enlarging its addressable market and enhancing future growth potential.
- Valuation Concerns: Despite ongoing revenue and profit growth, Costco's P/E ratio has reached 52, significantly higher than its competitors, suggesting that the current stock price may be overvalued, leading investors to refrain from adding shares at this time.
See More
Costco's Stock Price Surge: Analyzing the Drivers
- Stock Price Trend: Costco (COST) has seen a 15% increase in stock price since the beginning of the year, despite a decline in value over the past 12 months, aligning with the overall recovery trend in the retail sector alongside Walmart and Target.
- Stable Membership Renewal: With a membership renewal rate around 92%, Costco demonstrates high customer loyalty; despite slow growth, its revenue rose by 6% year-over-year in Q1, with net income reaching $2 billion, an 11% increase from the previous year.
- Successful International Expansion: Costco has successfully expanded into international markets, particularly in Europe and Asia, where Walmart has struggled with brick-and-mortar stores, thus providing Costco with a significantly larger addressable market.
- Valuation Risks Emerge: Although Costco is a high-quality company, its P/E ratio has reached 52, far exceeding Walmart and Target, leading analysts to suggest that investors should refrain from adding shares at this valuation level, indicating that the market has fully priced in expectations for future growth.
See More
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- Portfolio Composition: XLP focuses exclusively on 36 consumer staples stocks without including healthcare or basic materials, while IYK holds 54 stocks, with 85% in consumer defensive and 11% in healthcare, indicating that IYK's diversified strategy may appeal to investors seeking broader exposure.
- Returns and Risks: Over the past year, XLP delivered a return of 9.9% compared to IYK's 11.3%, and while IYK's returns are slightly higher, XLP's maximum drawdown of 16.31% indicates a higher risk profile during market volatility.
- Market Performance: XLP's top holdings include Walmart and Costco, providing a strong retail foundation, whereas IYK leans more towards product manufacturers, offering investors a defensive investment option in healthcare despite its higher fees.
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- Cost and Yield Comparison: Vanguard Consumer Staples ETF (VDC) charges an annual fee of just 0.09%, significantly lower than Invesco Food & Beverage ETF (PBJ) at 0.61%, while VDC also offers a higher dividend yield of 2.1% compared to PBJ's 1.7%, making VDC more appealing for income-focused investors.
- Portfolio Composition Differences: VDC encompasses over 100 consumer stocks, with 98% in consumer defensive, whereas PBJ focuses on 31 food and beverage companies, including Sysco and Corteva, which may increase specific company risk due to its concentrated investments.
- Market Performance and Risk: Over the past year, VDC achieved a return of 4.6%, while PBJ only managed 1.2%, and VDC's maximum drawdown of 16.55% is lower than PBJ's 15.84%, indicating VDC's relative stability amid market volatility.
- Investment Strategy Choices: As a pure index fund, VDC provides comprehensive defensive exposure to consumer staples, while PBJ employs quantitative analysis for a concentrated portfolio, charging nearly seven times the fees of VDC, yet recent performance suggests this may not justify the cost, prompting investors to choose wisely.
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Walmart Joins Trillion-Dollar Market Cap Club
- New Trillion-Dollar Member: Walmart officially surpassed a $1 trillion market cap on February 3, becoming the 13th publicly traded company globally to reach this milestone, showcasing its strong competitive edge and market influence in the retail sector.
- Tech-Driven Growth: Walmart's push into online shopping and the Walmart+ subscription service led to a 27% increase in global e-commerce sales in the fiscal third quarter, enhancing customer experience and bolstering the company's long-term profitability.
- Potential Industry Leaders: JPMorgan Chase and Visa are seen as the next candidates for the trillion-dollar club, with market caps nearing $864 billion and $636 billion respectively, highlighting the stability and growth potential of the financial sector.
- Economic Cycle Challenges: While Walmart's success is notable, fluctuations in the economic cycle may pose challenges to the growth of JPMorgan Chase and Visa, prompting investors to carefully assess the market environment's impact on financial stocks.
See More
Costco Faces Challenges with Declining Membership Renewal Rates
- Declining Renewal Rates: Costco's renewal rates have dropped to 92.2% in the U.S. and Canada and 89.7% globally, down 10 basis points from the previous quarter, indicating that the increase in digital memberships is negatively impacting renewals, which could pressure company revenues.
- Membership Income Growth: The company reported membership fee income of $1.329 billion, a 14% year-over-year increase, with the membership fee hike accounting for nearly half of this growth, demonstrating that despite declining renewal rates, the membership base continues to expand.
- Younger Membership Trend: Nearly half of new members are under 40, indicating Costco is attracting more younger, digitally-native consumers; however, this demographic tends to renew at lower rates, increasing future renewal challenges for the company.
- Response Strategy: Costco aims to improve renewal rates by enhancing engagement with digital members, although a slight decline is still anticipated over the next few quarters, yet the company remains optimistic about the initial success of its new communication strategies.
See More
Costco Stock Rises 15% Despite High Valuation Concerns
- Stock Price Surge: Costco's stock has risen 15% since the beginning of the year despite a decline over the past 12 months, indicating market confidence in its future performance, although this increase is not driven by news.
- High Membership Renewal Rate: With a membership renewal rate around 92%, Costco demonstrates strong customer loyalty, which has historically attracted investors, including former shareholder Warren Buffett.
- Successful International Expansion: Costco has successfully expanded internationally, particularly in Europe and Asia, outperforming Walmart in these regions, thereby enlarging its addressable market and enhancing future growth potential.
- Valuation Concerns: Despite ongoing revenue and profit growth, Costco's P/E ratio has reached 52, significantly higher than its competitors, suggesting that the current stock price may be overvalued, leading investors to refrain from adding shares at this time.
See More
Costco's Stock Price Surge: Analyzing the Drivers
- Stock Price Trend: Costco (COST) has seen a 15% increase in stock price since the beginning of the year, despite a decline in value over the past 12 months, aligning with the overall recovery trend in the retail sector alongside Walmart and Target.
- Stable Membership Renewal: With a membership renewal rate around 92%, Costco demonstrates high customer loyalty; despite slow growth, its revenue rose by 6% year-over-year in Q1, with net income reaching $2 billion, an 11% increase from the previous year.
- Successful International Expansion: Costco has successfully expanded into international markets, particularly in Europe and Asia, where Walmart has struggled with brick-and-mortar stores, thus providing Costco with a significantly larger addressable market.
- Valuation Risks Emerge: Although Costco is a high-quality company, its P/E ratio has reached 52, far exceeding Walmart and Target, leading analysts to suggest that investors should refrain from adding shares at this valuation level, indicating that the market has fully priced in expectations for future growth.
See More
Comparison of Consumer Staples ETFs: XLP vs IYK
- Cost Comparison: State Street's XLP offers a significantly lower expense ratio of 0.08% compared to iShares' IYK at 0.38%, which means that for the same returns, XLP can provide higher net returns for long-term cost-conscious investors.
- Portfolio Composition: XLP focuses exclusively on 36 consumer staples stocks without including healthcare or basic materials, while IYK holds 54 stocks, with 85% in consumer defensive and 11% in healthcare, indicating that IYK's diversified strategy may appeal to investors seeking broader exposure.
- Returns and Risks: Over the past year, XLP delivered a return of 9.9% compared to IYK's 11.3%, and while IYK's returns are slightly higher, XLP's maximum drawdown of 16.31% indicates a higher risk profile during market volatility.
- Market Performance: XLP's top holdings include Walmart and Costco, providing a strong retail foundation, whereas IYK leans more towards product manufacturers, offering investors a defensive investment option in healthcare despite its higher fees.
See More
Comparison Analysis of Consumer Staples ETFs
- Cost and Yield Comparison: Vanguard Consumer Staples ETF (VDC) charges an annual fee of just 0.09%, significantly lower than Invesco Food & Beverage ETF (PBJ) at 0.61%, while VDC also offers a higher dividend yield of 2.1% compared to PBJ's 1.7%, making VDC more appealing for income-focused investors.
- Portfolio Composition Differences: VDC encompasses over 100 consumer stocks, with 98% in consumer defensive, whereas PBJ focuses on 31 food and beverage companies, including Sysco and Corteva, which may increase specific company risk due to its concentrated investments.
- Market Performance and Risk: Over the past year, VDC achieved a return of 4.6%, while PBJ only managed 1.2%, and VDC's maximum drawdown of 16.55% is lower than PBJ's 15.84%, indicating VDC's relative stability amid market volatility.
- Investment Strategy Choices: As a pure index fund, VDC provides comprehensive defensive exposure to consumer staples, while PBJ employs quantitative analysis for a concentrated portfolio, charging nearly seven times the fees of VDC, yet recent performance suggests this may not justify the cost, prompting investors to choose wisely.
See More
Walmart Joins Trillion-Dollar Market Cap Club
- New Trillion-Dollar Member: Walmart officially surpassed a $1 trillion market cap on February 3, becoming the 13th publicly traded company globally to reach this milestone, showcasing its strong competitive edge and market influence in the retail sector.
- Tech-Driven Growth: Walmart's push into online shopping and the Walmart+ subscription service led to a 27% increase in global e-commerce sales in the fiscal third quarter, enhancing customer experience and bolstering the company's long-term profitability.
- Potential Industry Leaders: JPMorgan Chase and Visa are seen as the next candidates for the trillion-dollar club, with market caps nearing $864 billion and $636 billion respectively, highlighting the stability and growth potential of the financial sector.
- Economic Cycle Challenges: While Walmart's success is notable, fluctuations in the economic cycle may pose challenges to the growth of JPMorgan Chase and Visa, prompting investors to carefully assess the market environment's impact on financial stocks.
See More
