Comscore Expands Cross-Platform Reporting with Streaming Audio Measurement and Enhanced Social Metrics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
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Should l Buy SCOR?
Source: Globenewswire
- Feature Expansion: Comscore announces the addition of streaming audio measurement and social reporting capabilities to its cross-platform reporting suite, enabling advertisers to plan and measure audio and podcast campaigns alongside digital and linear formats, thereby enhancing the comprehensiveness of advertising effectiveness.
- Market Demand Response: By integrating data from Meta's Facebook and Instagram, advertisers can better understand deduplicated reach and performance, ensuring optimized budget allocation across multiple channels and enhancing the effectiveness of ad placements.
- Brand Transparency Enhancement: The newly renamed Cross-Platform Campaign Results (CCR) tool provides advertisers with unified insights that help validate ad performance and optimize spending in an increasingly fragmented market, driving stronger business outcomes.
- Industry Leadership: As a global leader in media measurement, Comscore further solidifies its position in cross-platform measurement with its unique data footprint and advanced audience insights, meeting advertisers' needs for quantifying multiscreen behavior.
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Analyst Views on SCOR
About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Environmental Liability Coverage: Under this facility, SCOR will serve as the lead insurer for the Environmental Impairment Liability (EIL) component, covering pollution and environmental damage risks associated with AI and data center sites, thereby providing a more comprehensive risk management solution for the industry.
- Significant Market Potential: According to a McKinsey forecast, investments in the AI and data center sector are expected to exceed $7 trillion by 2030, and SCOR's involvement positions it strategically in this rapidly growing market, driving responsible innovation.
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See More
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- Stock Movements: EssilorLuxottica and Orange saw increases of 2.7% and 2.3%, respectively, while companies like Bouygues, Hermes International, and Societe Generale gained between 1.2% and 1.7%, reflecting strong market confidence in these firms.
- Vinci Contract: Vinci secured a €237 million ($276 million) contract from Syctom to renovate a waste treatment plant near Paris, which will enhance its position in the environmental sector and contribute to future revenue growth.
- SCOR Stock Fluctuation: Shares of reinsurer SCOR dropped nearly 1% following the appointment of Philipp Ruede as group CFO, indicating market caution regarding leadership changes.
See More
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- New CEO Appointment: Pilar Santamaria Cases has been appointed CEO of SCOR L&H and a member of the Group Executive Committee, tasked with driving the sustainable profitability transformation of the L&H business, reflecting SCOR's commitment to talent development.
- Global Underwriting Officer: Laure Forgeron joined SCOR on January 5, 2026, as P&C Global Chief Underwriting Officer, responsible for defining and driving P&C underwriting and portfolio strategy, enhancing excellence in risk assessment and underwriting.
- Strategic Plan Outlook: SCOR is set to unveil its next strategic plan in December 2026, with Philipp Rüede's appointment seen as crucial for the company's future success, aiming to leverage the progress made in recent years.
See More
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- Cross-Platform Transparency: This module leverages Amazon Bedrock's AI technology to unify content identification, providing deduplicated audience data that helps advertisers avoid wasted ad spend and improve campaign effectiveness in a competitive market.
- Industry Standard Enhancement: Comscore's new capabilities set a new industry benchmark for content measurement, offering greater transparency and precision that allows advertisers to better understand audience behaviors and develop more effective marketing strategies.
- Positive Client Feedback: Advertising agencies have expressed that the daily audience engagement data provided by Comscore is a long-awaited tool that enables them to make faster decisions and enhance client satisfaction.
See More
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- Domestic Expectations: Despite the strong international performance, the film's domestic earnings did not meet analysts' expectations.
See More
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- Research Contributions: Winners are required to demonstrate strong command of actuarial concepts and analytical methods, with 2025 award-winning papers addressing critical topics such as climate change and dynamic insurance liability valuation, advancing scientific progress in risk management.
- Industry Recognition: SCOR's Actuarial Awards are regarded as a mark of excellence within the industry, with participants including internationally recognized researchers and insurance professionals, emphasizing the importance of risk knowledge and management in the insurance sector.
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See More
