Coffee giant Nescafe targets Gen Z as consumption habits shift
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 19 2025
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Should l Buy ?
Source: CNBC
Nescafe's New Strategy: Nescafe is targeting younger consumers by expanding into the cold coffee market, with a focus on customization and all-day consumption, as part of Nestle's broader strategy to refocus on core products like coffee.
Market Expansion Plans: The company aims to position coffee as a sophisticated alternative to alcohol for social occasions, while also exploring opportunities in traditional tea markets and promoting health-oriented options.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
