Budweiser Wins USA TODAY Ad Meter Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3h ago
0mins
Should l Buy TDAY?
Source: Businesswire
- Award Recognition: Budweiser has won the 38th USA TODAY Ad Meter competition with its “American Icons” Super Bowl ad, which combines emotional visuals and classic music to celebrate the brand's 150-year legacy.
- High Audience Engagement: Approximately 190,000 registered USA TODAY Ad Meter panelists rated Super Bowl ads from February 4 to 9, ensuring the fairness and representativeness of the results.
- Industry Impact: The USA TODAY Ad Meter is widely recognized as the standard for measuring audience response to Super Bowl advertising, reflecting Budweiser's strong influence among sports and pop culture enthusiasts, thereby reinforcing its market position.
- Innovation Expansion Plan: USA TODAY will launch the second annual Movie Meter on March 4, allowing film fans to select their “Film of the Year” from Oscar nominations, demonstrating its ongoing commitment to content innovation and audience engagement.
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Analyst Views on TDAY
Wall Street analysts forecast TDAY stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TDAY is 5.55 USD with a low forecast of 5.10 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 5.820
Low
5.10
Averages
5.55
High
6.00
Current: 5.820
Low
5.10
Averages
5.55
High
6.00
About TDAY
USA TODAY Co., Inc., formerly Gannett Co., Inc., is a diversified media company. It is focused on media and digital marketing solutions. Its diverse portfolio includes LocaliQ, a suite of digital business and marketing solutions, and USA TODAY NETWORK Ventures, which is the media-owned events business in the country. Through its brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including its network of local properties, in the United States, and Newsquest, a wholly owned subsidiary operating in the United Kingdom, it provides essential journalism, local content, and digital experiences to audiences and businesses. Its digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with digital marketing products and solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Budweiser Wins 2026 USA TODAY Ad Meter Competition
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Budweiser Wins USA TODAY Ad Meter Competition
- Award Recognition: Budweiser has won the 38th USA TODAY Ad Meter competition with its “American Icons” Super Bowl ad, which combines emotional visuals and classic music to celebrate the brand's 150-year legacy.
- High Audience Engagement: Approximately 190,000 registered USA TODAY Ad Meter panelists rated Super Bowl ads from February 4 to 9, ensuring the fairness and representativeness of the results.
- Industry Impact: The USA TODAY Ad Meter is widely recognized as the standard for measuring audience response to Super Bowl advertising, reflecting Budweiser's strong influence among sports and pop culture enthusiasts, thereby reinforcing its market position.
- Innovation Expansion Plan: USA TODAY will launch the second annual Movie Meter on March 4, allowing film fans to select their “Film of the Year” from Oscar nominations, demonstrating its ongoing commitment to content innovation and audience engagement.
See More
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- Brand Sponsorship: State Farm serves as the presenting sponsor for this year's Ad Meter, highlighting its influence in the advertising space and using this opportunity to deepen its relationship with viewers and enhance brand recognition.
- Student Involvement: Marketing students from 16 universities will evaluate the effectiveness of commercials, analyzing audience reactions and publishing results, which further enhances the authority and impact of the Ad Meter.
- Industry Summit: The 2026 USA TODAY Ad Meter Summit will take place on February 5 in San Francisco, where industry leaders will share advertising strategies and insights, fostering collaboration and creativity in advertising.
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- Educational Resources Provided: The News Literacy Project collaborates with E.W. Scripps Company and USA TODAY to offer free teaching resources for educators, helping students develop the skills necessary to assess the reliability of information and strengthen their critical thinking.
- Trust Survey Findings: A recent study by the News Literacy Project reveals that 84% of U.S. teens hold negative views of the press, often perceiving journalism as inaccurate, highlighting the critical need for educating youth on how to evaluate information.
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- Information Access: The conference video webcast will be available through the Investor Relations section of the company's website and archived for 90 days post-presentation, ensuring investors and the public can access important information, thereby enhancing transparency.
- Company Overview: USA TODAY Co. is a diversified media company dedicated to providing high-quality journalism and digital marketing solutions across national and local markets, aiming to inspire and connect communities while driving sustainable growth.
- Digital Marketing Support: The company's LocaliQ brand supports small and medium-sized businesses with innovative digital marketing products and solutions, further solidifying its market position in the digital marketing sector.
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Impact on Meta's AI: The partnership will enable Meta to feature news and information across its apps, with AI-generated answers linking to USA Today articles for attribution and context.
Market Reaction: Following the announcement, shares of USA Today rose by 9.88%, trading at $5.56.
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Budweiser Wins 2026 USA TODAY Ad Meter Competition
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See More
Budweiser Wins USA TODAY Ad Meter Competition
- Award Recognition: Budweiser has won the 38th USA TODAY Ad Meter competition with its “American Icons” Super Bowl ad, which combines emotional visuals and classic music to celebrate the brand's 150-year legacy.
- High Audience Engagement: Approximately 190,000 registered USA TODAY Ad Meter panelists rated Super Bowl ads from February 4 to 9, ensuring the fairness and representativeness of the results.
- Industry Impact: The USA TODAY Ad Meter is widely recognized as the standard for measuring audience response to Super Bowl advertising, reflecting Budweiser's strong influence among sports and pop culture enthusiasts, thereby reinforcing its market position.
- Innovation Expansion Plan: USA TODAY will launch the second annual Movie Meter on March 4, allowing film fans to select their “Film of the Year” from Oscar nominations, demonstrating its ongoing commitment to content innovation and audience engagement.
See More
USA TODAY Ad Meter 2026 Launches with State Farm Sponsorship
- Ad Rating Platform: The USA TODAY Ad Meter 2026 competition has launched, allowing participants to log in and rate Super Bowl commercials until February 9, aiming to gauge public sentiment and drive brand discussions.
- Brand Sponsorship: State Farm serves as the presenting sponsor for this year's Ad Meter, highlighting its influence in the advertising space and using this opportunity to deepen its relationship with viewers and enhance brand recognition.
- Student Involvement: Marketing students from 16 universities will evaluate the effectiveness of commercials, analyzing audience reactions and publishing results, which further enhances the authority and impact of the Ad Meter.
- Industry Summit: The 2026 USA TODAY Ad Meter Summit will take place on February 5 in San Francisco, where industry leaders will share advertising strategies and insights, fostering collaboration and creativity in advertising.
See More
National News Literacy Week Focuses on Credible Information for Teens
- Youth News Literacy Initiative: The seventh annual National News Literacy Week, scheduled for February 2-6, aims to assist teens in identifying credible information, thereby enhancing their trust in news amidst the prevalence of AI-generated content.
- Educational Resources Provided: The News Literacy Project collaborates with E.W. Scripps Company and USA TODAY to offer free teaching resources for educators, helping students develop the skills necessary to assess the reliability of information and strengthen their critical thinking.
- Trust Survey Findings: A recent study by the News Literacy Project reveals that 84% of U.S. teens hold negative views of the press, often perceiving journalism as inaccurate, highlighting the critical need for educating youth on how to evaluate information.
- Importance of Local Journalism: The senior vice president of USA TODAY Network emphasizes the crucial role of local journalism in helping readers understand community dynamics, particularly in an era of AI-generated falsehoods, making it essential to cultivate teens' information evaluation skills.
See More
USA TODAY Co. to Present Virtually at 28th Annual Needham Growth Conference on January 15, 2026
- Conference Announcement: USA TODAY Co. will present virtually at the 28th Annual Needham Growth Conference on January 15, 2026, at 8:45 AM ET, featuring CEO Michael Reed and CFO Trisha Gosser, showcasing the company's future growth strategies.
- Information Access: The conference video webcast will be available through the Investor Relations section of the company's website and archived for 90 days post-presentation, ensuring investors and the public can access important information, thereby enhancing transparency.
- Company Overview: USA TODAY Co. is a diversified media company dedicated to providing high-quality journalism and digital marketing solutions across national and local markets, aiming to inspire and connect communities while driving sustainable growth.
- Digital Marketing Support: The company's LocaliQ brand supports small and medium-sized businesses with innovative digital marketing products and solutions, further solidifying its market position in the digital marketing sector.
See More
What’s Behind the Rise in USA Today Share Prices?
USA Today and Meta Partnership: USA Today Co. has announced a multi-year AI licensing partnership with Meta, allowing the latter access to new and archival content from USA Today and over 200 local publications.
Impact on Meta's AI: The partnership will enable Meta to feature news and information across its apps, with AI-generated answers linking to USA Today articles for attribution and context.
Market Reaction: Following the announcement, shares of USA Today rose by 9.88%, trading at $5.56.
CEO's Statement: Mike Reed, CEO of USA Today, emphasized the partnership as a model for responsible collaboration between journalism and technology, highlighting the value of their content.
See More
