Black Rifle Coffee Company Welcomes Veteran Beverage Executive Melvin 'Mel' Landis to Its Board of Directors
New Board Appointment: Black Rifle Coffee Company has appointed Melvin Landis to its Board of Directors, effective September 15, 2025, bringing extensive experience in consumer products and beverages.
Company Background: Founded in 2014 by Green Beret Evan Hafer, Black Rifle Coffee Company is a veteran-founded brand dedicated to serving beverages to those who support the American way of life, with a strong commitment to veterans and first responders.
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Engaged Capital Increases Stake in BRC Inc. (BRCC) to 12.7% with 14.6 Million Shares
- Stake Increase: Engaged Capital has raised its stake in BRC Inc. (BRCC) to 12.7%, holding 14,597,791 shares, making it the largest institutional investor in the company, reflecting confidence in its future growth prospects.
- Financial Guidance: At the ICR Conference, BRC (BRCC) issued preliminary guidance for FY25, expecting at least $395 million in revenue, a gross margin of at least 35%, and adjusted EBITDA of at least $20 million, aligning with previous forecasts.
- Market Performance: Despite a 10.4% decline in BRC (BRCC) shares early in 2026, Engaged Capital's increased stake may attract more market attention and potential shareholder support for the company.
- Institutional Investment Dynamics: Engaged Capital also holds stakes in companies like Cognex (CGNX) and Portillo's (PTLO), indicating a diversified investment strategy that could influence its strategic decisions regarding BRC (BRCC).
Black Rifle Coffee Company to Present at 2026 ICR Conference
- Conference Presentation: Black Rifle Coffee Company's management team will present at the 28th Annual ICR Conference on January 13, 2026, at 9:00 a.m. Eastern Time in Orlando, Florida, showcasing the company's strategic vision and market positioning to attract investor interest.
- Live Webcast Support: The presentation will be webcast live, allowing investors to access it via the company's Investor Relations section, ensuring transparency and enhancing engagement with stakeholders.
- Material Preparation: Supporting presentation materials will be available on the Investor Relations website, further aiding investors in understanding the company's business model and future direction, thereby boosting investor confidence.
- Brand Background: Founded in 2014, Black Rifle Coffee Company is committed to providing premium coffee to consumers who love America, emphasizing support for veterans and active military personnel, which highlights the brand's social responsibility and mission-driven approach.
Telsey Advisory Group Reaffirms Outperform Rating for BRC with $2.5 Price Target
Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders to stay updated on market movements.
Exclusive Content: Subscribers gain access to unique stories and insights generated by Benzinga reporters.
Community of Traders: Over 10,000 serious traders are part of the Benzinga Pro community, enhancing their trading strategies.
Market Winning Tools: The platform is designed to help traders win in the markets every day with accurate stock market intelligence.
Black Rifle Coffee Company Welcomes Veteran Beverage Executive Melvin 'Mel' Landis to Its Board of Directors
New Board Appointment: Black Rifle Coffee Company has appointed Melvin Landis to its Board of Directors, effective September 15, 2025, bringing extensive experience in consumer products and beverages.
Company Background: Founded in 2014 by Green Beret Evan Hafer, Black Rifle Coffee Company is a veteran-founded brand dedicated to serving beverages to those who support the American way of life, with a strong commitment to veterans and first responders.
BRC Inc. Prices $35 Mln Public Offering Of Class A Common Stock
Public Offering Announcement: BRC Inc. has announced a public offering of 28 million shares of its Class A Common Stock at $1.25 per share, aiming to raise approximately $35 million before expenses.
Stock Performance: Following the announcement, BRCC's stock closed at $1.77, reflecting a 17.22% increase, and was trading at $1.80 in after-hours trading.
BRC Inc. Announces Pricing of $35 Million Offering of Class A Common Stock
Stock Offering Announcement: BRC Inc. has priced an underwritten offering of 28 million shares of Class A Common Stock at $1.25 per share, aiming to raise approximately $35 million before expenses, with the offering expected to close around July 18, 2025.
Company Background: Black Rifle Coffee Company, founded by Green Beret Evan Hafer in 2014, is a veteran-founded premium coffee brand committed to supporting military personnel and promoting American values.
Engaged Capital Increases Stake in BRC Inc. (BRCC) to 12.7% with 14.6 Million Shares
- Stake Increase: Engaged Capital has raised its stake in BRC Inc. (BRCC) to 12.7%, holding 14,597,791 shares, making it the largest institutional investor in the company, reflecting confidence in its future growth prospects.
- Financial Guidance: At the ICR Conference, BRC (BRCC) issued preliminary guidance for FY25, expecting at least $395 million in revenue, a gross margin of at least 35%, and adjusted EBITDA of at least $20 million, aligning with previous forecasts.
- Market Performance: Despite a 10.4% decline in BRC (BRCC) shares early in 2026, Engaged Capital's increased stake may attract more market attention and potential shareholder support for the company.
- Institutional Investment Dynamics: Engaged Capital also holds stakes in companies like Cognex (CGNX) and Portillo's (PTLO), indicating a diversified investment strategy that could influence its strategic decisions regarding BRC (BRCC).
Black Rifle Coffee Company to Present at 2026 ICR Conference
- Conference Presentation: Black Rifle Coffee Company's management team will present at the 28th Annual ICR Conference on January 13, 2026, at 9:00 a.m. Eastern Time in Orlando, Florida, showcasing the company's strategic vision and market positioning to attract investor interest.
- Live Webcast Support: The presentation will be webcast live, allowing investors to access it via the company's Investor Relations section, ensuring transparency and enhancing engagement with stakeholders.
- Material Preparation: Supporting presentation materials will be available on the Investor Relations website, further aiding investors in understanding the company's business model and future direction, thereby boosting investor confidence.
- Brand Background: Founded in 2014, Black Rifle Coffee Company is committed to providing premium coffee to consumers who love America, emphasizing support for veterans and active military personnel, which highlights the brand's social responsibility and mission-driven approach.
Telsey Advisory Group Reaffirms Outperform Rating for BRC with $2.5 Price Target
Real-time Intelligence: Benzinga Pro offers the fastest news alerts for traders to stay updated on market movements.
Exclusive Content: Subscribers gain access to unique stories and insights generated by Benzinga reporters.
Community of Traders: Over 10,000 serious traders are part of the Benzinga Pro community, enhancing their trading strategies.
Market Winning Tools: The platform is designed to help traders win in the markets every day with accurate stock market intelligence.
Black Rifle Coffee Company Welcomes Veteran Beverage Executive Melvin 'Mel' Landis to Its Board of Directors
New Board Appointment: Black Rifle Coffee Company has appointed Melvin Landis to its Board of Directors, effective September 15, 2025, bringing extensive experience in consumer products and beverages.
Company Background: Founded in 2014 by Green Beret Evan Hafer, Black Rifle Coffee Company is a veteran-founded brand dedicated to serving beverages to those who support the American way of life, with a strong commitment to veterans and first responders.
BRC Inc. Prices $35 Mln Public Offering Of Class A Common Stock
Public Offering Announcement: BRC Inc. has announced a public offering of 28 million shares of its Class A Common Stock at $1.25 per share, aiming to raise approximately $35 million before expenses.
Stock Performance: Following the announcement, BRCC's stock closed at $1.77, reflecting a 17.22% increase, and was trading at $1.80 in after-hours trading.
BRC Inc. Announces Pricing of $35 Million Offering of Class A Common Stock
Stock Offering Announcement: BRC Inc. has priced an underwritten offering of 28 million shares of Class A Common Stock at $1.25 per share, aiming to raise approximately $35 million before expenses, with the offering expected to close around July 18, 2025.
Company Background: Black Rifle Coffee Company, founded by Green Beret Evan Hafer in 2014, is a veteran-founded premium coffee brand committed to supporting military personnel and promoting American values.
