Aterian Announces Exclusive Prime Day Deals Across Six Leading Brands
Prime Day Deals Announcement: Aterian, Inc. has launched its Prime Day lineup featuring discounts of up to 36% on popular products from brands like hOmeLabs, Squatty Potty, and PurSteam, available from July 8th to July 11th.
Featured Products: The sale includes a variety of items such as smart dehumidifiers, ergonomic stools, steam cleaning tools, essential oils, and printable fabric sheets, aimed at enhancing home comfort and wellness.
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- Strategic Review Initiated: Aterian, Inc.'s Board of Directors has authorized a formal process to evaluate and explore strategic alternatives aimed at maximizing shareholder value, which could include asset sales, company sales, or mergers.
- Market Valuation Reflection: Despite owning a portfolio of well-respected consumer brands and a global omni-channel sales presence, management believes the current market valuation does not reflect the sum-of-the-parts value of its brand portfolio, necessitating exploration of all relevant avenues.
- External Advisors Engaged: Aterian has engaged A.G.P / Alliance Global Partners to assist in the strategic alternatives review, with Paul Hastings LLP serving as legal counsel to ensure professionalism and compliance throughout the process.
- Management Focus: CEO Arturo Rodriguez emphasized that the company will approach the review thoughtfully while maintaining high levels of service to customers and partners, ensuring that business operations are not disrupted during the evaluation.
- Strategic Review Initiation: Aterian, Inc.'s Board of Directors has authorized a formal process to evaluate and explore strategic alternatives aimed at maximizing shareholder value, which may include asset sales, company sales, or mergers, reflecting dissatisfaction with current market valuation.
- Market Valuation Reflection: Despite owning a portfolio of well-respected consumer brands and a global omni-channel sales presence, management believes that the current market valuation does not reflect the sum-of-the-parts value of its brand portfolio, necessitating exploration of all relevant avenues to enhance shareholder interests.
- External Advisor Engagement: Aterian has engaged A.G.P / Alliance Global Partners to assist in exploring strategic alternatives and has appointed Paul Hastings LLP as legal counsel, indicating the company's commitment to a transparent and compliant evaluation process.
- Future Uncertainties: While the company has successfully navigated a volatile environment, it still faces business and category challenges, with management emphasizing a comprehensive review of all strategic options to ensure that customer and partner service quality remains unaffected during the evaluation process.
Product Launch Announcement: Aterian, Inc. has launched several new products from its brands on BestBuy.com as of August 19, 2025, enhancing its e-commerce presence.
Brands Featured: The products available include offerings from hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct, focusing on home appliances, health, and wellness.
CEO Statement: Arturo Rodriguez, CEO of Aterian, emphasized the importance of this partnership with Best Buy to reach new audiences and improve brand visibility.
Company Overview: Aterian, Inc. is a consumer products company that operates across various online marketplaces and focuses on building and acquiring leading e-commerce brands.

Financial Performance Overview: Aterian, Inc. reported a net revenue of $19.5 million for Q2 2025, down from $28.0 million in Q2 2024, with an Adjusted EBITDA loss of $(2.2) million compared to a profit of $0.2 million the previous year. The company anticipates improved financial results in the second half of 2025 due to cost-saving measures and new product launches.
Strategic Initiatives: The company is diversifying its manufacturing footprint and optimizing its supply chain to mitigate tariff impacts, including launching new products like Squatty Potty flushable wipes in September 2025, while also implementing AI in customer service to enhance operational efficiency.








