Asur Reports December 2025 Passenger Traffic at 6.7M, Up 0.4%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Should l Buy ASUR?
Asur announced that passenger traffic for December 2025 reached a total of 6.7M passengers, representing an increase of 0.4% compared to December 2024. Passenger traffic increased 6.0% in Colombia, and presented declines of 0.4% and 4.2% in Mexico and Puerto Rico, respectively. Colombia's growth was driven by increases of 6.3% in international traffic and 5.9% in domestic traffic. Mexico experienced decreases of 0.1% and 0.8% in international and domestic traffic, respectively, while Puerto Rico saw a 0.3% increase in international traffic which was more than offset by 4.8% decrease in domestic traffic.
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Analyst Views on ASUR
Wall Street analysts forecast ASUR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASUR is 17.21 USD with a low forecast of 11.00 USD and a high forecast of 34.28 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 9.220
Low
11.00
Averages
17.21
High
34.28
Current: 9.220
Low
11.00
Averages
17.21
High
34.28
About ASUR
Asure Software, Inc. is a provider of cloud-based Human Capital Management (HCM) software solutions delivered as Software-as-a-Service (SaaS) to businesses of all sizes. Its HCM suite, AsureHCM, includes Payroll & Tax solutions, Recruiting, HR compliance and services, Time & Attendance software, Insurance and Benefits Administration. Its AsureMarketplace automates interactions between its HCM systems with third-party providers and extends the range of services offered to employers and their employees. It offers these services directly and indirectly through its network of reseller partners. It provides three levels of HR services: HR support, which provides an on-demand HR resource library, phone and email support for any HR issues and compliance and policy updates; Strategic HR, which provides more in-depth support for strategic HR decision making, and Total HR, which offers a complete HR outsourcing solution. Its AsureRecruiting is a robust talent acquisition solution.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Microsoft Hit Hard: Microsoft slid about 10% after reporting a slowdown in cloud growth, on track for its steepest one-day drop since March 2020, while also issuing softer-than-expected guidance on operating margins for the fiscal third quarter, amplifying investor unease.
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- Strategic Focus: In his new role, Eralie will be responsible for optimizing service delivery, aligning cross-functional teams, and building the operational foundation necessary to support Asure's continued expansion, aiming to enhance customer satisfaction and operational efficiency.
- Enhancing Client Experience: Eralie emphasizes that strong operations and exceptional client experiences are foundational to the company's growth, and his addition is expected to drive improvements in service quality, thereby enhancing Asure's competitive position in the market.
- Company Vision: Asure's CEO Pat Goepel stated that Eralie's leadership style and customer focus are exactly what the company needs to accelerate its growth, signaling further development in the HCM sector.
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- Passenger Traffic Growth: In December 2025, ASUR reported a total passenger traffic of 6.7 million, reflecting a year-over-year increase of 0.4%, indicating stable performance in both international and domestic markets despite declines in Mexico and Puerto Rico.
- Strong Colombian Market: Colombia experienced a 6.0% increase in passenger traffic, driven by a 6.3% rise in international traffic and a 5.9% increase in domestic traffic, suggesting a recovery in tourism demand that enhances ASUR's competitive position in the Latin American market.
- Challenges in Mexico: Despite the overall traffic decline, Mexico saw a slight drop of 0.1% in international and 0.8% in domestic traffic, reflecting intensified market competition and economic uncertainties that may impact ASUR's future growth strategies.
- Puerto Rico Market Volatility: Puerto Rico's passenger traffic decreased by 4.2%, although international traffic saw a minor increase of 0.3%, but a significant 4.8% drop in domestic traffic could affect ASUR's operational strategies and investment decisions in the region.
See More
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Market Conditions: The acquisition could be announced soon, but there is a possibility it may not finalize, as many startups are opting for acquisitions over IPOs due to uncertain market conditions.
Armis's Growth: Founded in 2016, Armis has achieved over $300 million in annual recurring revenues and recently raised $435 million in funding, indicating strong financial performance.
Investor Backing: The latest funding round for Armis was led by Goldman Sachs Alternatives, with participation from notable investors like CapitalG, Sequoia Capital, and Bain Capital Ventures.
See More
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- Financing Plans: The agenda includes discussions on the company's proposals to contract debt through bank loans or securities issuances, which is expected to provide essential funding for future expansion and operations.
- Shareholder Eligibility Requirements: Shareholders must be registered on the shareholder register by January 21, 2026, and obtain admission passes, ensuring smooth meeting proceedings and safeguarding shareholder rights.
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