Apple (AAPL) Sees Increased Sales from China's Singles' Day Event
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 27 2025
0mins
Should l Buy AAPL?
Source: TipRanks
Apple's Sales Performance in China: Apple has seen strong sales momentum in China, particularly with the iPhone 17 series, capturing 26% of smartphone sales during the Singles' Day shopping festival, with a 3% increase in sales compared to the previous year.
Market Competition: Xiaomi, Apple's closest competitor, accounted for 17% of smartphone purchases but experienced a decline in sales year-over-year, highlighting Apple's resilience in a challenging economic environment.
Future Projections: Apple is projected to surpass Samsung in global smartphone sales by 2025, with an expected market share of 19.4% compared to Samsung's 18.7%, marking a significant shift in the competitive landscape.
Analyst Ratings: On Wall Street, Apple holds a Moderate Buy consensus rating from analysts, with a price target suggesting a potential upside of about 4% from its current share price.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 299.69 USD with a low forecast of 230.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
32 Analyst Rating
19 Buy
11 Hold
2 Sell
Moderate Buy
Current: 278.120
Low
230.00
Averages
299.69
High
350.00
Current: 278.120
Low
230.00
Averages
299.69
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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