Analysts Offer Insights on Consumer Goods Companies: Delfi (OtherPEFDF) and Anheuser-Busch Inbev Sa (BUD)
Delfi Stock Analysis: Analyst Heidi Mo from UOB Kay Hian maintains a Hold rating on Delfi with a price target of S$0.82, while the average analyst consensus suggests a Moderate Buy with a $0.63 target, indicating a potential 10.5% upside.
Anheuser-Busch Inbev Rating Update: Robert Ottenstein from Evercore ISI keeps a Buy rating on Anheuser-Busch Inbev with a price target of $75.00, supported by a Strong Buy consensus and an average target of $69.60, suggesting a 10.3% upside.
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- Advertising Scale: Anheuser-Busch (BUD) will be the largest advertiser at Super Bowl LX, securing approximately 2 minutes and 30 seconds of national ads and 45 seconds of regional ads, aiming to lay the groundwork for its 2026 brand campaigns, showcasing its marketing ambitions.
- Star Endorsement Impact: Rocket Mortgage (RKT) will feature a 60-second ad with Lady Gaga, highlighting its partnership with Redfin and promoting its 'full home journey' platform, aiming to attract consumer attention to its comprehensive services.
- Emerging Brand Debut: Telehealth company Ro is making its Super Bowl debut with tennis legend Serena Williams promoting GLP-1 medications, aiming to shift public perception of weight-loss drugs from cosmetic shortcuts to serious clinical interventions.
- Technological Innovation Use: Sazerac's Svedka vodka brand is returning to the Super Bowl after 12 years, with an ad primarily created using generative AI, demonstrating the brand's exploration of cutting-edge advertising creativity.
- Super Bowl Event: This Sunday, the Patriots will face the Seahawks in Super Bowl LX, expected to attract a large audience and boost related advertising revenues, further solidifying the significance of sporting events in the market.
- Earnings Season Arrives: Companies like Coinbase, Ford, McDonald's, and Moderna will report earnings next week, with analysts focusing on McDonald's same-store sales, which are expected to rise due to promotional activities, reflecting consumer demand for value products.
- Economic Data Release: The delayed January jobs report will be released on Wednesday, with economists forecasting the addition of 70,000 jobs in the U.S., providing the market with the latest dynamics on the labor market.
- Inflation Indicator Focus: The Consumer Price Index (CPI) will be released on Friday, with the market closely monitoring this key indicator's impact on future economic outlook and Federal Reserve policy, potentially influencing interest rate decisions.

Super Bowl Significance: The Super Bowl is the most-watched annual televised sporting event in the U.S., making it a crucial time for retail sales.
Retail Peak for Snacks and Beverages: The week leading up to the Super Bowl sees a surge in sales for snack and beverage brands as Americans prepare for gatherings.
- Revenue Decline: According to the Distilled Spirits Council, U.S. spirits supplier revenue fell 2.2% to $36.4 billion in 2025, reflecting the impact of economic pressures and weakened consumer confidence on discretionary spending.
- Volume Growth and Consumer Shift: While overall volumes rose 1.9% to 318.1 million 9-liter cases, the revenue decline indicates a shift towards lower-priced spirits as consumers cut back on premium purchases, highlighting a significant change in market consumption patterns.
- Premixed Cocktails Surge: Sales of premixed cocktails increased over 16% year-on-year to $3.8 billion, indicating a consumer preference for lower-priced options, with this category more than doubling its market share since 2021.
- Export Challenges: U.S. spirits exports fell 9% year-over-year in Q2 2025, primarily due to trade tensions and tariff uncertainties, prompting industry leaders to call for the reinstatement of zero tariffs to foster growth.
- Carlsberg's Strategic Success: Carlsberg's acquisition of Britvic for £3.3 billion has positioned non-alcoholic beverages as a core growth pillar, doubling its soft drinks business to about 30% of total sales, significantly enhancing overall earnings performance.
- Brand Portfolio Expansion: The acquisition broadens Carlsberg's reach into low- and no-alcohol occasions through brands like Robinsons and J2O, along with new Pepsi bottling territories, achieving cost synergies ahead of schedule.
- Anheuser-Busch's Non-Alcohol Strategy: Anheuser-Busch is actively promoting Budweiser Zero and Corona Cero to appeal to Gen Z and moderation-minded drinkers, with non-alcoholic beer growing faster than traditional brands, despite representing only 7% of global volume.
- Heineken's Market Innovation: Heineken has built a fast-growing segment with Heineken 0.0 and Sol 0.0, now accounting for over 4% of its portfolio, while pairing product innovation with marketing efforts to destigmatize non-alcoholic choices across multiple regions.
- AI Ad Innovation: Sazerac's Svedka vodka commercial, primarily created using artificial intelligence, features Fembot and new companion Brobot dancing, marking the first vodka ad in over three decades at the Super Bowl, which is expected to spark widespread viewer discussion.
- Market Response: Sazerac's Chief Marketing Officer Sara Saunders noted that while vodka ads can be polarizing, they aim to encourage consumers to put down their technology and embrace humanity, conveying a message of being more human.
- Technical Collaboration: The ad was produced by Silverside AI, which previously assisted Coca-Cola in ad creation, highlighting the growing significance of AI in advertising and its potential impact on consumer acceptance of AI-generated content.
- Competitor Dynamics: In addition to Svedka, Diageo's Smirnoff brand will also air a commercial during the Super Bowl, indicating an intensifying competition in the vodka market as brands leverage this platform to enhance visibility.










