Amazfit Unveils New Concepts and Products at CES 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Should l Buy ZEPP?
Source: Newsfilter
- New Vision in Sports Tech: At CES 2026, Amazfit showcases its future vision for sports technology, unveiling concepts like the V1TAL Food Camera and Helio Glasses, aimed at enhancing athletes' training experiences and solidifying its leadership in the smart wearable market.
- Nutritional Monitoring Innovation: The V1TAL Food Camera concept analyzes eating behaviors and integrates nutrition data with training loads and health metrics, demonstrating the comprehensiveness of the Amazfit ecosystem, which is expected to enhance users' health management and athletic performance.
- Enhanced Running Safety: The Helio Glasses concept provides real-time data display for runners, ensuring focus and safety during activities, and when paired with an Amazfit watch, aims to address safety concerns in running, thereby improving user experience.
- New Product Launch: The Active Max, a new generation smartwatch featuring a 1.5-inch display and 24-day battery life, is now available for $169 on amazfit.com and Amazon, further enriching Amazfit's product line to meet diverse athletic needs.
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Analyst Views on ZEPP
Wall Street analysts forecast ZEPP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZEPP is 64.37 USD with a low forecast of 64.37 USD and a high forecast of 64.37 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 16.270
Low
64.37
Averages
64.37
High
64.37
Current: 16.270
Low
64.37
Averages
64.37
High
64.37
No data
About ZEPP
Zepp Health Corp, formerly Huami Corp, is a Netherlands-based company primarily engaged in the consumer electronics and digital health technology industry. The Company focuses on developing smart wearable devices and digital health management platforms. Their key product is the Zepp Digital Health Management Platform, which is a cloud-based system integrating smart devices, biometric sensors, Artificial Intelligence (AI) chips, and data algorithms. It aims to provide users with 24/7 actionable insights to support health, fitness, and wellness management. The platform powers a range of products including smartwatches, fitness bands, smart rings, and hearables under the Amazfit and Zepp brand names. Additionally, the Company offers AI-driven services such as Zepp Aura for sound-based wellness and Zepp Clarity for hearing health. The Company has two reportable segments the Xiaomi wearable products segment and Self-branded products and others segment.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amazfit Unveils New Concepts and Products at CES 2026
- New Vision in Sports Tech: At CES 2026, Amazfit showcases its future vision for sports technology, unveiling concepts like the V1TAL Food Camera and Helio Glasses, aimed at enhancing athletes' training experiences and solidifying its leadership in the smart wearable market.
- Nutritional Monitoring Innovation: The V1TAL Food Camera concept analyzes eating behaviors and integrates nutrition data with training loads and health metrics, demonstrating the comprehensiveness of the Amazfit ecosystem, which is expected to enhance users' health management and athletic performance.
- Enhanced Running Safety: The Helio Glasses concept provides real-time data display for runners, ensuring focus and safety during activities, and when paired with an Amazfit watch, aims to address safety concerns in running, thereby improving user experience.
- New Product Launch: The Active Max, a new generation smartwatch featuring a 1.5-inch display and 24-day battery life, is now available for $169 on amazfit.com and Amazon, further enriching Amazfit's product line to meet diverse athletic needs.
See More
Amazfit Launches Active Max Smartwatch Priced at $169
- Product Launch: Amazfit introduces the Active Max smartwatch featuring a 1.5-inch AMOLED display and up to 25 days of battery life, aimed at enhancing the wellness routines of everyday athletes, which is expected to attract a broad user base.
- Feature Enhancements: The Active Max boasts significant improvements in display, storage, and battery life, coupled with 5 ATM water resistance and over 170 sport modes, enhancing its versatility across various activities and strengthening its market competitiveness.
- Optimized Training Experience: With BioCharge™ readiness insights, adaptive coaching, and enhanced strength training tracking, the Active Max offers a higher precision training experience that helps users monitor health metrics in real-time and over time, promoting sustainable progress.
- Market Strategy: Set to launch on December 30, 2025, at a price of $169, the Active Max aims to expand market share through diverse product offerings available on Amazfit's online platform and Amazon, enhancing brand visibility and accessibility.
See More
Amazfit Launches Active Max at $169 with 25-Day Battery Life
- Product Highlights: The Amazfit Active Max features a 1.5-inch ultra-bright AMOLED display with a peak brightness of 3,000 nits, ensuring users can read real-time stats clearly in any environment, thereby enhancing training efficiency and safety.
- Smart Training: The new product introduces BioCharge™ energy monitoring, which dynamically adjusts energy scores to help users better manage training intensity and rest periods, ultimately improving overall training effectiveness.
- Storage and Functionality: Active Max comes with 4GB of storage, allowing for up to 100 hours of podcast playback, combined with over 170 sport modes and AI-powered Zepp Coach™ guidance, enhancing user training experiences and data capture capabilities.
- Health Monitoring: Utilizing the latest BioTracker™ PPG biometric sensor, Active Max provides 24/7 health monitoring, continuously tracking heart rate, blood oxygen, and sleep quality, thereby improving users' health management capabilities.
See More
Amazfit Launches Active Max at $169, Featuring 25-Day Battery Life
- Display Enhancement: The Amazfit Active Max features a 1.5-inch ultra-bright AMOLED display with a peak brightness of 3,000 nits, ensuring users can easily read real-time stats in any environment, thereby enhancing training efficiency and experience.
- Extended Battery Life: With a battery life of up to 25 days, the device ensures reliability during prolonged activities and sleep tracking, catering to everyday fitness and marathon training needs.
- Intelligent Training Features: Active Max offers over 170 sport modes and AI-driven Zepp Coach™ guidance, automatically detecting reps, sets, and rest periods in strength training, optimizing users' training effectiveness and data capture.
- Upgraded Health Monitoring: Powered by the latest BioTracker™ PPG biometric sensor, Active Max provides 24/7 health monitoring, continuously tracking heart rate, blood oxygen, stress, and sleep quality, issuing alerts for abnormal readings to help users better manage their health.
See More
USITC Launches Investigation into Wearable Devices Following Ouraring Complaint
- Investigation Initiated: The U.S. International Trade Commission (USITC) has launched an investigation into certain wearable devices following a complaint from Ouraring Inc, which could impact the market performance of involved companies.
- Companies Involved: The investigation includes major players such as Samsung Electronics, Reebok, and Zepp Health Corp, potentially leading to negative impacts on their product sales and market share.
- Market Reaction: The outcomes of the investigation may expose the involved companies to legal risks, affecting investor confidence and stock price volatility, particularly in the highly competitive wearable device market.
- Industry Impact: This move may prompt other companies in the sector to reassess their product compliance, thereby influencing the innovation and development trajectory of the entire wearable device industry.
See More
Burning Rock Shares Surge Over 35% as Losses Decrease
Revenue Growth: Burning Rock's revenue increased by 2.3% in the third quarter, primarily driven by a significant rise in R&D services, despite declines in its core cancer diagnostic products.
Stock Performance: The company's stock has tripled this year, with a notable 33% increase following its latest earnings report, reflecting investor optimism about its high gross margins and potential path to profitability.
Financial Challenges: Despite the revenue growth, Burning Rock continues to face high operating expenses, which accounted for 87% of its revenue, leading to a net loss that, while narrowed, still indicates ongoing financial struggles.
Market Position: The company has received approval for some products in Japan as companion diagnostics, but its global revenue remains weak, highlighting the uncertainty surrounding its growth prospects compared to other successful Chinese stocks.
See More
Amazfit Unveils New Concepts and Products at CES 2026
- New Vision in Sports Tech: At CES 2026, Amazfit showcases its future vision for sports technology, unveiling concepts like the V1TAL Food Camera and Helio Glasses, aimed at enhancing athletes' training experiences and solidifying its leadership in the smart wearable market.
- Nutritional Monitoring Innovation: The V1TAL Food Camera concept analyzes eating behaviors and integrates nutrition data with training loads and health metrics, demonstrating the comprehensiveness of the Amazfit ecosystem, which is expected to enhance users' health management and athletic performance.
- Enhanced Running Safety: The Helio Glasses concept provides real-time data display for runners, ensuring focus and safety during activities, and when paired with an Amazfit watch, aims to address safety concerns in running, thereby improving user experience.
- New Product Launch: The Active Max, a new generation smartwatch featuring a 1.5-inch display and 24-day battery life, is now available for $169 on amazfit.com and Amazon, further enriching Amazfit's product line to meet diverse athletic needs.
See More
Amazfit Launches Active Max Smartwatch Priced at $169
- Product Launch: Amazfit introduces the Active Max smartwatch featuring a 1.5-inch AMOLED display and up to 25 days of battery life, aimed at enhancing the wellness routines of everyday athletes, which is expected to attract a broad user base.
- Feature Enhancements: The Active Max boasts significant improvements in display, storage, and battery life, coupled with 5 ATM water resistance and over 170 sport modes, enhancing its versatility across various activities and strengthening its market competitiveness.
- Optimized Training Experience: With BioCharge™ readiness insights, adaptive coaching, and enhanced strength training tracking, the Active Max offers a higher precision training experience that helps users monitor health metrics in real-time and over time, promoting sustainable progress.
- Market Strategy: Set to launch on December 30, 2025, at a price of $169, the Active Max aims to expand market share through diverse product offerings available on Amazfit's online platform and Amazon, enhancing brand visibility and accessibility.
See More
Amazfit Launches Active Max at $169 with 25-Day Battery Life
- Product Highlights: The Amazfit Active Max features a 1.5-inch ultra-bright AMOLED display with a peak brightness of 3,000 nits, ensuring users can read real-time stats clearly in any environment, thereby enhancing training efficiency and safety.
- Smart Training: The new product introduces BioCharge™ energy monitoring, which dynamically adjusts energy scores to help users better manage training intensity and rest periods, ultimately improving overall training effectiveness.
- Storage and Functionality: Active Max comes with 4GB of storage, allowing for up to 100 hours of podcast playback, combined with over 170 sport modes and AI-powered Zepp Coach™ guidance, enhancing user training experiences and data capture capabilities.
- Health Monitoring: Utilizing the latest BioTracker™ PPG biometric sensor, Active Max provides 24/7 health monitoring, continuously tracking heart rate, blood oxygen, and sleep quality, thereby improving users' health management capabilities.
See More
Amazfit Launches Active Max at $169, Featuring 25-Day Battery Life
- Display Enhancement: The Amazfit Active Max features a 1.5-inch ultra-bright AMOLED display with a peak brightness of 3,000 nits, ensuring users can easily read real-time stats in any environment, thereby enhancing training efficiency and experience.
- Extended Battery Life: With a battery life of up to 25 days, the device ensures reliability during prolonged activities and sleep tracking, catering to everyday fitness and marathon training needs.
- Intelligent Training Features: Active Max offers over 170 sport modes and AI-driven Zepp Coach™ guidance, automatically detecting reps, sets, and rest periods in strength training, optimizing users' training effectiveness and data capture.
- Upgraded Health Monitoring: Powered by the latest BioTracker™ PPG biometric sensor, Active Max provides 24/7 health monitoring, continuously tracking heart rate, blood oxygen, stress, and sleep quality, issuing alerts for abnormal readings to help users better manage their health.
See More
USITC Launches Investigation into Wearable Devices Following Ouraring Complaint
- Investigation Initiated: The U.S. International Trade Commission (USITC) has launched an investigation into certain wearable devices following a complaint from Ouraring Inc, which could impact the market performance of involved companies.
- Companies Involved: The investigation includes major players such as Samsung Electronics, Reebok, and Zepp Health Corp, potentially leading to negative impacts on their product sales and market share.
- Market Reaction: The outcomes of the investigation may expose the involved companies to legal risks, affecting investor confidence and stock price volatility, particularly in the highly competitive wearable device market.
- Industry Impact: This move may prompt other companies in the sector to reassess their product compliance, thereby influencing the innovation and development trajectory of the entire wearable device industry.
See More
Burning Rock Shares Surge Over 35% as Losses Decrease
Revenue Growth: Burning Rock's revenue increased by 2.3% in the third quarter, primarily driven by a significant rise in R&D services, despite declines in its core cancer diagnostic products.
Stock Performance: The company's stock has tripled this year, with a notable 33% increase following its latest earnings report, reflecting investor optimism about its high gross margins and potential path to profitability.
Financial Challenges: Despite the revenue growth, Burning Rock continues to face high operating expenses, which accounted for 87% of its revenue, leading to a net loss that, while narrowed, still indicates ongoing financial struggles.
Market Position: The company has received approval for some products in Japan as companion diagnostics, but its global revenue remains weak, highlighting the uncertainty surrounding its growth prospects compared to other successful Chinese stocks.
See More
