Aegon Plans Relocation of Headquarters to the US, Announces EUR 400 Million Share Buyback for 2026; Will Rebrand as Transamerica
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 10 2025
0mins
Should l Buy AEG?
Source: NASDAQ.COM
Relocation Decision: Aegon NV, a Dutch life insurance company, plans to move its head office and legal seat to the U.S. to become a significant American life insurance and retirement group, with the transition expected to be completed by January 1, 2028.
Company Rebranding: Following the relocation, Aegon Ltd. will be renamed Transamerica Inc., while its business units will retain their current brands, and shares will continue to be listed on Euronext and NYSE.
Financial Goals and Costs: The transition will incur an estimated one-time cost of EUR 350 million, and Aegon aims for a EUR 400 million share repurchase program starting in January 2026, alongside projected operating result growth of around 5% per annum.
Reporting Changes: Aegon plans to report under U.S. GAAP for the first time with its full-year 2027 results and anticipates dividend growth of over 5% per annum starting from around EUR 0.40 per share in 2025.
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Analyst Views on AEG
About AEG
Aegon Ltd. (Aegon) is an international financial service holding company. The Company offers products and services across insurance, long-term savings, banking and asset management. In the United States, the Company operates under two brands: Transamerica and World Financial Group Insurance Agency, which offers life insurance, investments and retirement solutions. In the Netherlands, Aegon focuses on life insurance, long-term savings, pension and annuity solutions, and mortgages. In the United Kingdom, Aegon is the investment platform, providing a range of investment, retirement solutions, and protection products to individuals, advisers, and employers. In China, the Company owns a stake in Aegon THTF Life Insurance Company, which offers life insurance solutions through a network of branches, primarily in eastern China. It also has a partnership with Banco Santander to distribute life, health, and non-life insurance products through the bank’s branches in Spain and Portugal.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Target Price Adjustment: Morgan Stanley cut Aegon's price target from €7.30 to €7 on January 9 while maintaining an Overweight rating, reflecting a cautious outlook on the stock's future performance.
- Market Expansion Plan: Aegon UK announced on January 5 that it will expand access to private market assets for over 375,000 members of its second-largest workplace default fund, with investments across various asset classes starting in summer 2026, enhancing its market competitiveness.
- Successful Integration: This initiative builds on the successful integration of private markets for 700,000 members of Aegon UK's largest workplace default fund, showcasing the company's ongoing growth potential in private market investments.
See More
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- Industry Influence: As the former CEO of Transamerica, Mullin drove brand modernization and customer-focused innovation, which will provide Ethos with valuable industry insights and experience in the technology-driven insurance sector.
- Strategic Alignment: Mullin's addition aligns with Ethos's mission to simplify access to life insurance through technology, which is anticipated to enhance the company's recognition among consumers and increase market share.
- Board Diversity: Mullin's appointment adds diversity to Ethos's board, which, alongside its founders, includes several industry leaders, thereby strengthening the company's competitiveness and innovation capabilities in the insurtech space.
See More
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- Market Confidence Boost: Cboe Global Markets, Inc. (CBOE) and First Horizon Corporation (FHN) both earned A+ ratings, suggesting analysts are optimistic about their earnings outlook, potentially enhancing their performance in the competitive financial market.
- Industry Leaders: JPMorgan Chase & Co. (JPM) and Nomura Holdings, Inc. (NMR) also received A+ ratings, reflecting the resilience of large financial institutions in the current economic environment, which may bolster investor confidence in the financial sector.
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See More
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- Portfolio Adjustment: Following this transaction, XY Capital's total positions decreased to 157, with reported U.S. equity assets totaling $189.92 million, indicating a significant reallocation of its investment portfolio.
- Market Performance: As of November 13, 2025, JD.com shares were priced at $30.71, down 11.47% over the past year and underperforming the S&P 500 by 25.07 percentage points, highlighting concerns about its future growth prospects.
- Competitive Landscape: Although JD.com ranks as the second-largest e-commerce platform in China, its sluggish growth compared to Alibaba suggests that XY Capital may prefer investing in the better-performing Alibaba, indicating a preference for market leaders in its investment strategy.
See More
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- Market Competition Analysis: Despite JD.com's significant position in the Chinese e-commerce market, its performance has lagged behind Alibaba, prompting XY Capital to potentially redirect its investments towards Alibaba, which appears more attractive in the competitive landscape.
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- Increase in First-Time Performers: The O2 welcomed 55 first-time performers in 2025, a 34% increase from 2024, showcasing its ability to attract emerging artists amid the globalization of music and enriching its diverse programming.
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