1-800-Flowers.com Reports Increased Q2 Profit
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2026
0mins
Should l Buy FLWS?
Source: NASDAQ.COM
- Profit Growth: 1-800-Flowers.com reported a net profit of $70.55 million for Q2, translating to $1.10 per share, which marks a significant increase from last year's $64.35 million and $1.00 per share, indicating improved profitability.
- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
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Analyst Views on FLWS
Wall Street analysts forecast FLWS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLWS is 8.25 USD with a low forecast of 7.50 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 4.060
Low
7.50
Averages
8.25
High
9.00
Current: 4.060
Low
7.50
Averages
8.25
High
9.00
About FLWS
1-800-Flowers.Com, Inc. is a provider of gifts designed to help customers to give, connect, and build relationships. Its segments include Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet. Its e-commerce business platform features a family of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and Simply Chocolate. The Celebrations Passport loyalty program provides members with free standard shipping and no service charge on eligible products across its portfolio of brands. It operates BloomNet, an international floral and gift industry service provider; Napco, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table, a lifestyle business, and Card Isle, an e-commerce greeting card service.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Instacart Partners with 1-800-Flowers for Nationwide Floral Delivery
- National Floral Partnership: Instacart announced a nationwide pure-play floral partnership with 1-800-Flowers.com, allowing U.S. customers to order fresh bouquets directly through the Instacart app for the first time, which is expected to significantly enhance user experience and market competitiveness.
- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
See More
1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
See More
1-800-Flowers.com Surprises with Earnings, Stock Jumps
- Earnings Surprise: 1-800-Flowers.com reported an 11% increase in adjusted net income to $76.7 million, or $1.20 per share, exceeding Wall Street's estimate of $0.86, indicating a significant enhancement in profitability.
- Revenue Decline: Despite a 9.5% year-over-year revenue drop to $702.2 million, management emphasized prioritizing profitability through reduced marketing spend, laying the groundwork for a sustainable demand generation model.
- Cost Optimization: The shift to a function-based operating model allowed the company to cut operating expenses by $23.4 million to $221.1 million, demonstrating substantial progress in cost control and organizational streamlining amid structural challenges.
- Positive Market Reaction: As of 1:35 p.m. EST, shares of 1-800-Flowers.com surged 18.71% to $4.80, reflecting investor optimism regarding the company's potential for future profit growth.
See More
1-800-Flowers.com Reports Increased Q2 Profit
- Profit Growth: 1-800-Flowers.com reported a net profit of $70.55 million for Q2, translating to $1.10 per share, which marks a significant increase from last year's $64.35 million and $1.00 per share, indicating improved profitability.
- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
See More
1-800 FLOWERS.COM Q2 Earnings Report Analysis
- Earnings Highlights: 1-800 FLOWERS.COM reported a Q2 Non-GAAP EPS of $1.20, while revenue fell to $702.2 million, down 9.5% year-over-year, indicating pressure in market competition.
- Adjusted EBITDA Decline: The adjusted EBITDA for the quarter was $98.1 million, a decrease from $116.3 million in the prior year, reflecting challenges in cost control and profitability.
- Future Outlook: The company expects a slight decline in adjusted EBITDA for the second half of Fiscal Year 2026, although normalized figures suggest a modest year-over-year increase, indicating cautious optimism from management regarding future profitability.
- Cost Impact: Anticipated incentive compensation and consultant costs of approximately $12 million in the second half of Fiscal Year 2026 will affect overall profitability, necessitating close monitoring of its potential impact on cash flow.
See More
1-800-Flowers.com Reports Q2 Fiscal 2026 Results Amid Strategic Transformation
- Revenue Decline: In Q2 of Fiscal 2026, 1-800-Flowers.com reported total revenues of $702.2 million, a 9.5% year-over-year decline, reflecting ongoing challenges in improving marketing spend efficiency that may impact future competitiveness.
- Adjusted EBITDA Outlook: The company anticipates a slight decline in Adjusted EBITDA for the second half of Fiscal 2026, although a normalized basis suggests a slight year-over-year increase, indicating pressure on profitability despite ongoing cost optimization efforts.
- Strategic Transformation Progress: CEO Adolfo Villagomez highlighted that the company remained focused on executing key strategic priorities during the holiday period, achieving significant progress in organizational streamlining and cost optimization, which lays a foundation for future sustainable growth despite structural challenges.
- Future Outlook: The company expects revenues to decline in the low double-digit range for the second half of Fiscal 2026, primarily due to changes in search engine results pages and increased paid placements, indicating a need for adjustments in marketing strategies amid a more competitive market environment.
See More
Instacart Partners with 1-800-Flowers for Nationwide Floral Delivery
- National Floral Partnership: Instacart announced a nationwide pure-play floral partnership with 1-800-Flowers.com, allowing U.S. customers to order fresh bouquets directly through the Instacart app for the first time, which is expected to significantly enhance user experience and market competitiveness.
- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
See More
1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
See More
1-800-Flowers.com Surprises with Earnings, Stock Jumps
- Earnings Surprise: 1-800-Flowers.com reported an 11% increase in adjusted net income to $76.7 million, or $1.20 per share, exceeding Wall Street's estimate of $0.86, indicating a significant enhancement in profitability.
- Revenue Decline: Despite a 9.5% year-over-year revenue drop to $702.2 million, management emphasized prioritizing profitability through reduced marketing spend, laying the groundwork for a sustainable demand generation model.
- Cost Optimization: The shift to a function-based operating model allowed the company to cut operating expenses by $23.4 million to $221.1 million, demonstrating substantial progress in cost control and organizational streamlining amid structural challenges.
- Positive Market Reaction: As of 1:35 p.m. EST, shares of 1-800-Flowers.com surged 18.71% to $4.80, reflecting investor optimism regarding the company's potential for future profit growth.
See More
1-800-Flowers.com Reports Increased Q2 Profit
- Profit Growth: 1-800-Flowers.com reported a net profit of $70.55 million for Q2, translating to $1.10 per share, which marks a significant increase from last year's $64.35 million and $1.00 per share, indicating improved profitability.
- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
See More
1-800 FLOWERS.COM Q2 Earnings Report Analysis
- Earnings Highlights: 1-800 FLOWERS.COM reported a Q2 Non-GAAP EPS of $1.20, while revenue fell to $702.2 million, down 9.5% year-over-year, indicating pressure in market competition.
- Adjusted EBITDA Decline: The adjusted EBITDA for the quarter was $98.1 million, a decrease from $116.3 million in the prior year, reflecting challenges in cost control and profitability.
- Future Outlook: The company expects a slight decline in adjusted EBITDA for the second half of Fiscal Year 2026, although normalized figures suggest a modest year-over-year increase, indicating cautious optimism from management regarding future profitability.
- Cost Impact: Anticipated incentive compensation and consultant costs of approximately $12 million in the second half of Fiscal Year 2026 will affect overall profitability, necessitating close monitoring of its potential impact on cash flow.
See More
1-800-Flowers.com Reports Q2 Fiscal 2026 Results Amid Strategic Transformation
- Revenue Decline: In Q2 of Fiscal 2026, 1-800-Flowers.com reported total revenues of $702.2 million, a 9.5% year-over-year decline, reflecting ongoing challenges in improving marketing spend efficiency that may impact future competitiveness.
- Adjusted EBITDA Outlook: The company anticipates a slight decline in Adjusted EBITDA for the second half of Fiscal 2026, although a normalized basis suggests a slight year-over-year increase, indicating pressure on profitability despite ongoing cost optimization efforts.
- Strategic Transformation Progress: CEO Adolfo Villagomez highlighted that the company remained focused on executing key strategic priorities during the holiday period, achieving significant progress in organizational streamlining and cost optimization, which lays a foundation for future sustainable growth despite structural challenges.
- Future Outlook: The company expects revenues to decline in the low double-digit range for the second half of Fiscal 2026, primarily due to changes in search engine results pages and increased paid placements, indicating a need for adjustments in marketing strategies amid a more competitive market environment.
See More
