Zebra Technologies to Showcase RFID Technology at Super Bowl LX
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
0mins
Should l Buy ZBRA?
Source: Newsfilter
Zebra Technologies Corp's stock rose by 6.71% as it reached a 5-day high amid a broader market decline.
The company announced it will host the Super Bowl LX preview press conference on February 4, 2026, where it will showcase its RFID technology for real-time data analytics in NFL games. This event will feature experts discussing the strategic advantages of using Zebra's technology, which is also applicable in various industries such as retail and healthcare. The engagement at this high-profile event is expected to enhance Zebra's visibility and market position.
This announcement highlights Zebra's commitment to innovation and its strategic role in enhancing viewer experiences during major sporting events, potentially attracting new clients and partnerships.
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Analyst Views on ZBRA
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 241.080
Low
291.00
Averages
363.80
High
415.00
Current: 241.080
Low
291.00
Averages
363.80
High
415.00
About ZBRA
Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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