Wayfair's Paige Kelly Appointed GM at Later, Boosting Market Competitiveness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 28 2026
0mins
Should l Buy W?
Source: Yahoo Finance
Wayfair Inc. shares fell as the stock hit a 20-day low amid broader market gains, with the Nasdaq-100 up 0.84% and the S&P 500 up 0.50%.
The decline comes despite positive news regarding Paige Kelly, a former Wayfair executive, being appointed as General Manager of Creator at Later. Kelly's extensive experience at Wayfair, where she helped scale the company significantly, is expected to enhance Later's market competitiveness and drive growth within the creator community.
This leadership change at Later highlights the ongoing influence of Wayfair's talent in the industry, but the stock's current performance reflects broader market trends affecting consumer discretionary stocks.
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Analyst Views on W
Wall Street analysts forecast W stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for W is 118.16 USD with a low forecast of 75.00 USD and a high forecast of 150.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
18 Buy
8 Hold
0 Sell
Moderate Buy
Current: 88.390
Low
75.00
Averages
118.16
High
150.00
Current: 88.390
Low
75.00
Averages
118.16
High
150.00
About W
Wayfair Inc., through its e-commerce platform, offers a selection of furniture, decor, housewares and home improvement products. The Company’s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. It also features certain products under its house brands, such as Three Posts and Mercury Row. The Company operates through two segments: U.S. and International. The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S. The International segment primarily consists of amounts earned through product sales through the Company’s international sites. It operates as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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