Planet Fitness Reports Membership Growth and New Club Openings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 20 2025
0mins
Should l Buy PLNT?
Source: CNBC
Planet Fitness (PLNT) has seen a significant membership increase, now totaling approximately 20.8 million, while same-club sales rose by 6.7%, indicating strong demand in the fitness sector.
The company opened 181 new clubs in 2025, including 23 corporate-owned locations, showcasing its successful expansion strategy. Additionally, an agreement with franchisees to upgrade strength training equipment aims to enhance member experience and attract younger consumers through initiatives like the High School Summer Pass Program.
Despite the recent stock decline, the ongoing growth in membership and strategic marketing shifts position Planet Fitness favorably for future growth.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 90.610
Low
120.00
Averages
133.25
High
185.00
Current: 90.610
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
See More
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- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
See More
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- New Club Openings: In 2025, Planet Fitness opened 181 new clubs, including 23 corporate-owned locations, bringing the total to 2,896, showcasing the successful implementation of its expansion strategy and increasing brand market coverage.
- Equipment Upgrades and Member Experience: The company has reached an agreement with franchisees to enhance strength training equipment in gyms, aimed at improving member experience while attracting more young consumers through the High School Summer Pass Program, reflecting its focus on the youth market.
- Marketing Optimization: Planet Fitness is shifting a portion of contributions from the Local Ad Fund to the National Ad Fund to optimize and accelerate new marketing opportunities, which is expected to drive future member growth and further solidify its leadership in the fitness industry.
See More
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- Agenda Highlights: The agenda includes formal presentations, fireside chats, and small-group discussions where management teams will discuss strategy, financial outlook, growth initiatives, and capital allocation, alongside topical sessions on shareholder activism, M&A, and AI's impact on retail.
- Highlighted Companies: Analysts have identified five companies—Five Below, On Holdings, Planet Fitness, Abercrombie & Fitch, and SharkNinja—as having potential for share price gains following their presentations and updates during the conference.
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See More
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- Change in AUM: This transaction resulted in a 4.342% decrease in Yiheng Capital's 13F reportable assets under management, reflecting a strategic adjustment in its portfolio management.
- Market Reaction: Although Planet Fitness's stock price experienced a modest decline during Q3, it did not reach levels that would make the options profitable, making Yiheng's exit a prudent decision to avoid potential losses.
- Portfolio Diversification: Yiheng Capital held 27 positions in Q3, including four options, demonstrating its ongoing efforts in a diversified investment strategy.
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