Marriott International mourns founder's wife, impacting company culture
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
0mins
Should l Buy MAR?
Source: PRnewswire
Marriott International Inc saw a price increase of 3.01%, reaching a 52-week high amid positive market conditions, with the Nasdaq-100 up 0.89% and the S&P 500 up 0.62%.
The increase in stock price comes amid the announcement of the passing of Donna Marriott, the founder's wife, which highlights the company's strong family values and may influence its corporate culture moving forward. This event underscores the importance of family and community service within the Marriott brand, potentially enhancing its public image and employee relations.
The implications of this loss may lead to a reevaluation of the company's governance and succession planning, as the Marriott family continues to play a significant role in the hospitality industry. The public interest in their family story could further solidify Marriott's position in the market.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 326.450
Low
269.70
Averages
314.26
High
370.00
Current: 326.450
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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