Herc Holdings Inc. falls as market sentiment weakens
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Should l Buy HRI?
Source: Benzinga
Herc Holdings Inc. experienced a significant decline of 7.76% as it crossed below its 5-day SMA, reflecting a challenging trading environment.
The drop in Herc Holdings' stock price comes amid a broader market downturn, with the Nasdaq-100 down 1.26% and the S&P 500 down 0.61%. This suggests a sector rotation, as investors shift their focus away from certain sectors in response to overall market weakness.
The implications of this decline may indicate a cautious sentiment among investors, particularly as the IPO market shows signs of activity, which could divert attention from established companies like Herc Holdings.
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Analyst Views on HRI
Wall Street analysts forecast HRI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HRI is 175.00 USD with a low forecast of 150.00 USD and a high forecast of 200.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
5 Buy
1 Hold
1 Sell
Moderate Buy
Current: 172.310
Low
150.00
Averages
175.00
High
200.00
Current: 172.310
Low
150.00
Averages
175.00
High
200.00
About HRI
Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries, including Herc Rentals Inc. In addition to its principal business of equipment rental, it sells used equipment and contractor supplies, such as construction consumables, tools, small equipment and safety supplies; provides repair, maintenance, equipment management services and safety training to certain of its customers; offer equipment re-rental services and provides on-site support to its customers; and provide ancillary services, such as equipment transport, rental protection, cleaning, refueling and labor. Its classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. Its ProSolutions offering includes industry-specific, solutions-based services in tandem with power generation, climate control, remediation and restoration, pumps, and trench shorting equipment as well as its ProContractor professional grade tools.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
GAMCO Investors Sells Shares of Herc Holdings Amid Strong Revenue Growth
- Share Sale Details: GAMCO Investors reported selling 34,492 shares of Herc Holdings in a fourth-quarter SEC filing, with an estimated trade value of $4.73 million, reflecting a more than 25% increase in the company's stock price during the period.
- Value Change: Despite the sale, the value of Herc Holdings' stake increased by $29.81 million, indicating strong performance in infrastructure spending and the equipment rental market.
- Financial Performance Highlights: Herc Holdings saw a 30% year-over-year increase in equipment rental revenue to $1.12 billion, pushing total revenue up 35% to $1.30 billion, while adjusted EBITDA rose 24%, despite margin compression due to acquisition integration costs.
- Investor Confidence: The share sale appears to be more of a portfolio housekeeping move rather than a reduction in confidence in Herc Holdings, as the company continues to benefit from infrastructure demand and operational scale, despite a notable 15% decline in stock price over the past year.
See More
Herc Holdings CEO to Attend Citi Conference
- Executive Participation: Herc Holdings CEO Larry Silber and CFO Mark Humphrey will participate in Citi's Global Industrial Tech and Mobility Conference on February 19, 2026, in Miami Beach, showcasing the company's leadership in the industry.
- Webcast Arrangement: A fireside chat discussion will take place at 9:40 a.m. ET on the day of the conference, with a live audio webcast available, enhancing transparency and investor engagement through the company's investor relations site.
- Company Background: Founded in 1965, Herc Holdings is a leading equipment rental supplier in North America with approximately 612 locations and projected total revenues of about $5.1 billion in 2024, indicating strong market position and growth potential.
- Employees and Services: The company employs around 9,900 individuals and offers a diverse range of equipment and industry-specific solutions aimed at helping customers work more efficiently and safely, further solidifying its competitive advantage in the rental market.
See More
Herc Holdings Declares $0.70 Quarterly Dividend
- Dividend Declaration: Herc Holdings has declared a quarterly dividend of $0.70 per share, consistent with previous distributions, indicating the company's stable cash flow and shareholder return strategy, which is expected to bolster investor confidence.
- Yield Information: The forward yield of 1.82% reflects the company's attractiveness in the current market environment, potentially drawing in investors seeking stable income.
- Payment Schedule: The dividend is payable on March 4, with a record date of February 18 and an ex-dividend date also set for February 18, ensuring shareholders receive timely returns.
- Financing Activity: Herc Holdings has also announced a $1.2 billion senior unsecured notes offering, further strengthening the company's capital structure and providing funding support for future growth and investments.
See More
Herc Holdings Announces Q4 and Full Year 2025 Financial Results Release
- Earnings Release Schedule: Herc Holdings is set to release its Q4 and full year 2025 financial results on February 17, 2026, before market opens, which is expected to significantly impact investor sentiment.
- Investor Conference Call: Following the earnings release, management will hold a conference call at 8:30 a.m. ET to review the company's results and may disclose material business and financial information not included in the press release.
- Live Webcast Availability: The conference call will be available via live webcast, allowing investors to access real-time information and enhancing transparency and engagement with stakeholders.
- Company Overview: Founded in 1965, Herc Holdings operates approximately 612 rental locations across North America, with projected total revenues of about $5.1 billion for 2024, underscoring its strong market position in the equipment rental industry.
See More
IPO Momentum Persists: EquipmentShare.com Becomes the Latest Unicorn to Launch Public Offering.
IPO Market Activity: A company with a ".com" in its name is preparing to go public, indicating a resurgence in the IPO market reminiscent of the late 1990s.
Market Sentiment: This move reflects the current enthusiasm and optimism surrounding initial public offerings in the financial market.
See More
Wells Fargo Sees Rebound Potential in Heavily Shorted Stocks, Herc Target Price Implies 27% Upside
- Market Rebound Expectations: Wells Fargo anticipates a market 'reflation' and short squeeze driven by tax refunds averaging $800 per person, which will propel stock prices higher, particularly for lagging stocks with significant short positions.
- Herc Holdings Outlook: Herc Holdings has declined 15% over the past year, yet KeyBanc upgraded its rating to overweight with a $200 price target, implying a 27% upside, reflecting confidence that initial integration challenges post-HEES deal are largely resolved.
- Cost Synergy Goals: Herc aims to achieve approximately $125 million in targeted cost synergies by the end of FY26, with analysts believing that a stabilized salesforce will allow the company to focus on this goal, thereby enhancing profitability.
- Vera Therapeutics Potential: Wells Fargo highlights Vera Therapeutics, projecting that its lead drug atacicept will excel in a multibillion-dollar market, expected to outperform consensus and alleviate concerns regarding competitive risks.
See More
GAMCO Investors Sells Shares of Herc Holdings Amid Strong Revenue Growth
- Share Sale Details: GAMCO Investors reported selling 34,492 shares of Herc Holdings in a fourth-quarter SEC filing, with an estimated trade value of $4.73 million, reflecting a more than 25% increase in the company's stock price during the period.
- Value Change: Despite the sale, the value of Herc Holdings' stake increased by $29.81 million, indicating strong performance in infrastructure spending and the equipment rental market.
- Financial Performance Highlights: Herc Holdings saw a 30% year-over-year increase in equipment rental revenue to $1.12 billion, pushing total revenue up 35% to $1.30 billion, while adjusted EBITDA rose 24%, despite margin compression due to acquisition integration costs.
- Investor Confidence: The share sale appears to be more of a portfolio housekeeping move rather than a reduction in confidence in Herc Holdings, as the company continues to benefit from infrastructure demand and operational scale, despite a notable 15% decline in stock price over the past year.
See More
Herc Holdings CEO to Attend Citi Conference
- Executive Participation: Herc Holdings CEO Larry Silber and CFO Mark Humphrey will participate in Citi's Global Industrial Tech and Mobility Conference on February 19, 2026, in Miami Beach, showcasing the company's leadership in the industry.
- Webcast Arrangement: A fireside chat discussion will take place at 9:40 a.m. ET on the day of the conference, with a live audio webcast available, enhancing transparency and investor engagement through the company's investor relations site.
- Company Background: Founded in 1965, Herc Holdings is a leading equipment rental supplier in North America with approximately 612 locations and projected total revenues of about $5.1 billion in 2024, indicating strong market position and growth potential.
- Employees and Services: The company employs around 9,900 individuals and offers a diverse range of equipment and industry-specific solutions aimed at helping customers work more efficiently and safely, further solidifying its competitive advantage in the rental market.
See More
Herc Holdings Declares $0.70 Quarterly Dividend
- Dividend Declaration: Herc Holdings has declared a quarterly dividend of $0.70 per share, consistent with previous distributions, indicating the company's stable cash flow and shareholder return strategy, which is expected to bolster investor confidence.
- Yield Information: The forward yield of 1.82% reflects the company's attractiveness in the current market environment, potentially drawing in investors seeking stable income.
- Payment Schedule: The dividend is payable on March 4, with a record date of February 18 and an ex-dividend date also set for February 18, ensuring shareholders receive timely returns.
- Financing Activity: Herc Holdings has also announced a $1.2 billion senior unsecured notes offering, further strengthening the company's capital structure and providing funding support for future growth and investments.
See More
Herc Holdings Announces Q4 and Full Year 2025 Financial Results Release
- Earnings Release Schedule: Herc Holdings is set to release its Q4 and full year 2025 financial results on February 17, 2026, before market opens, which is expected to significantly impact investor sentiment.
- Investor Conference Call: Following the earnings release, management will hold a conference call at 8:30 a.m. ET to review the company's results and may disclose material business and financial information not included in the press release.
- Live Webcast Availability: The conference call will be available via live webcast, allowing investors to access real-time information and enhancing transparency and engagement with stakeholders.
- Company Overview: Founded in 1965, Herc Holdings operates approximately 612 rental locations across North America, with projected total revenues of about $5.1 billion for 2024, underscoring its strong market position in the equipment rental industry.
See More
IPO Momentum Persists: EquipmentShare.com Becomes the Latest Unicorn to Launch Public Offering.
IPO Market Activity: A company with a ".com" in its name is preparing to go public, indicating a resurgence in the IPO market reminiscent of the late 1990s.
Market Sentiment: This move reflects the current enthusiasm and optimism surrounding initial public offerings in the financial market.
See More
Wells Fargo Sees Rebound Potential in Heavily Shorted Stocks, Herc Target Price Implies 27% Upside
- Market Rebound Expectations: Wells Fargo anticipates a market 'reflation' and short squeeze driven by tax refunds averaging $800 per person, which will propel stock prices higher, particularly for lagging stocks with significant short positions.
- Herc Holdings Outlook: Herc Holdings has declined 15% over the past year, yet KeyBanc upgraded its rating to overweight with a $200 price target, implying a 27% upside, reflecting confidence that initial integration challenges post-HEES deal are largely resolved.
- Cost Synergy Goals: Herc aims to achieve approximately $125 million in targeted cost synergies by the end of FY26, with analysts believing that a stabilized salesforce will allow the company to focus on this goal, thereby enhancing profitability.
- Vera Therapeutics Potential: Wells Fargo highlights Vera Therapeutics, projecting that its lead drug atacicept will excel in a multibillion-dollar market, expected to outperform consensus and alleviate concerns regarding competitive risks.
See More
