Flutter Entertainment Downgraded Amid Market Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 11 2026
0mins
Should l Buy FLUT?
Source: Coinmarketcap
Flutter Entertainment PLC's stock price fell 3.49% and hit a 20-day low, reflecting investor concerns about its competitive position in the market.
The downgrade from analysts to Equalweight was driven by expectations of disappointing earnings due to lower handle growth and increased promotional activities. This comes as Flutter faces heightened competition from emerging prediction markets, which are attracting users away from traditional sports betting platforms. Analysts are particularly concerned about the impact of DraftKings' recent upgrade and its strategic moves into prediction markets, which could further pressure Flutter's market share.
As Flutter navigates these challenges, investors will be closely monitoring upcoming earnings reports to gauge the company's ability to adapt to the evolving landscape of sports betting and prediction markets.
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Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228.00 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 152.530
Low
228.00
Averages
296.77
High
381.46
Current: 152.530
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
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- Market Opportunity Analysis: DraftKings, Flutter Entertainment, and Robinhood Markets are actively entering the prediction markets space, although the fundamental value of prediction markets remains unclear, potentially leading to speculative behavior that could impact long-term investor decisions.
- Company Strategies: DraftKings offers prediction market trading in 47 states, while Flutter provides services through FanDuel in all 50 states, and Robinhood offers prediction markets across various sectors, indicating these companies' commitment to emerging markets.
- Risk Assessment: While prediction markets cater to customer demand, economic downturns or bear markets could quickly cool market enthusiasm, prompting investors to carefully evaluate the relationship between short-term trends and long-term value.
- Investor Recommendations: Given the volatility of prediction markets, investors are advised to consider investing in these companies only during challenging economic conditions to avoid potential losses stemming from short-term trends.
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- Global Betting Giant: Flutter Entertainment (FLUT) holds a 47% net gaming revenue share in the U.S. online sports betting market, with projected revenue growth of 18% by 2025; despite facing competition in international markets, its strong brand and technology investments will continue to attract users and solidify its market leadership.
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- Expected Trading Volume: Platforms like Kalshi and Polymarket are projected to generate billions in trading volume during the Super Bowl, involving trades on game events and advertising companies, reflecting the potential market appeal of these platforms.
- Compliance Issues: James emphasizes that the products offered by prediction markets are essentially gambling disguised as event contracts, stressing the need for regulatory review to ensure the financial stability and integrity of gambling operators, indicating compliance challenges facing the industry.
- Regulatory Limitations: Although laws prohibit insider trading on prediction markets, industry experts express skepticism about the Commodity Futures Trading Commission's ability to enforce regulations, particularly following government budget cuts, revealing the fragility of the regulatory environment.
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