Busch Gardens Announces Major 2026 Concert Series
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 27 2026
0mins
Should l Buy PRKS?
Source: PRnewswire
United Parks & Resorts Inc. saw a decline in stock price as it crossed below the 5-day SMA.
The drop in stock price occurred despite the announcement of Busch Gardens' record-breaking 2026 concert series, which features over 25 performances from popular artists like Flo Rida and Taking Back Sunday. This initiative is expected to significantly boost park attendance and revenue, enhancing the parks' appeal and competitiveness in the market.
The concert series, integrated with the Food, Wine & Garden Festival, aims to attract more visitors and increase ticket sales, which could positively impact United Parks & Resorts Inc.'s financial performance in the long run.
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Analyst Views on PRKS
Wall Street analysts forecast PRKS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRKS is 44.01 USD with a low forecast of 28.00 USD and a high forecast of 62.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
3 Buy
5 Hold
1 Sell
Hold
Current: 36.210
Low
28.00
Averages
44.01
High
62.00
Current: 36.210
Low
28.00
Averages
44.01
High
62.00
About PRKS
United Parks & Resorts Inc. is a theme park and entertainment company. The Company owns or licenses a portfolio of recognized brands, including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island and Sesame Place. It has developed a portfolio of approximately 13 differentiated theme parks that are grouped in markets across the United States and Abu Dhabi. Many of its theme parks showcase the Company’s zoological collection and feature a diverse array of both thrill and family-friendly rides, educational presentations, shows and/or other attractions with demographic appeal. SeaWorld owns and operates sea theme parks, including SeaWorld San Diego, SeaWorld Orlando, SeaWorld Abu Dhabi and SeaWorld San Antonio. It owns and operates Busch Gardens theme parks, including Busch Gardens Tampa Bay and Busch Gardens Williamsburg. SeaWorld Theme Parks owns and operates the separately gated Aquatica-branded theme parks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Busch Gardens Unveils Record-Breaking 2026 Concert Series
- Expanded Music Series: In 2026, Busch Gardens will launch its largest-ever dual-park live music series featuring over 25 full-length performances, attracting diverse music fans and enhancing the parks' appeal.
- Diverse Artist Lineup: The lineup includes renowned artists like Flo Rida and Taking Back Sunday, spanning genres such as pop, hip-hop, rock, and country, which is expected to draw more visitors and boost ticket sales.
- Annual Pass Benefits: Busch Gardens' Annual Pass and Membership programs start at $13.75 per month, offering unlimited park access and seasonal event participation, enhancing visitor flexibility and fostering long-term customer relationships.
- Festival Integration: The 2026 concert series is integrated with the Food, Wine & Garden Festival in Tampa Bay, further enriching the visitor experience and expected to drive increased foot traffic during the spring and summer seasons, strengthening the parks' market competitiveness.
See More
Busch Gardens Unveils Record-Breaking 2026 Music Festival Lineup
- Innovative Festival Lineup: Busch Gardens is set to launch its strongest music festival lineup in history for 2026, featuring over 25 full-length performances from artists like Flo Rida and Taking Back Sunday, which is expected to significantly boost park attendance and revenue.
- Flexible Admission Options: Concerts are included with all forms of park admission, and Annual Passes or Memberships offer guests flexible access, likely increasing visitor return rates and spending potential.
- Culinary and Musical Fusion: The integration of concerts with the Food, Wine & Garden Festival in Tampa Bay and the Food & Wine Festival in Williamsburg enhances the overall visitor experience, which is expected to attract more family visitors.
- Annual Pass Benefits: Busch Gardens' Annual Pass starts at $13.75 per month, providing unlimited access and seasonal event participation, which is anticipated to draw more guests for long-term visits and enhance customer loyalty.
See More
United Parks & Resorts Inc. Schedules Q4 and FY 2025 Earnings Release
- Earnings Release Schedule: United Parks & Resorts Inc. will release its fourth quarter and fiscal year 2025 financial results before the market opens on February 26, 2026, reflecting the company's performance in the theme park and entertainment sector.
- Conference Call Live Broadcast: The company has scheduled a conference call for February 26, 2026, at 9 a.m. Eastern Time, which will be broadcast live on the company's website, allowing investors to access timely information.
- Replay Availability: For those unable to participate in the live call, a replay will be available starting at 12 p.m. Eastern Time on the same day, ensuring all stakeholders can access the financial information.
- Global Brand Influence: United Parks & Resorts Inc. owns several renowned brands, including SeaWorld and Busch Gardens, spanning 13 parks across the U.S. and Abu Dhabi, showcasing its leadership position in the global theme park market.
See More
United Parks & Resorts Inc. Schedules Q4 2025 Earnings Release and Conference Call
- Earnings Release Schedule: United Parks & Resorts Inc. will release its Q4 2025 financial results before the market opens on February 26, 2026, enhancing the company's financial transparency.
- Conference Call Timing: The company has scheduled a conference call for 9 a.m. Eastern Time on February 26, 2026, which will be broadcast live on the company's website, improving investor engagement.
- Replay Availability: For those unable to attend the live session, a replay will be available starting at 12 p.m. Eastern Time on the same day, ensuring widespread access to important information.
- Global Brand Influence: United Parks & Resorts Inc. operates multiple renowned brands across 13 parks, showcasing its leadership in the global theme park and entertainment industry, thereby strengthening its competitive position in the market.
See More
Comcast's Epic Universe Opens with 19% Revenue Growth in First Quarter
- Epic Universe Launch: Comcast's Epic Universe theme park opened in May 2025, achieving a 19% revenue increase in its first full quarter, although the overall company faced a 3% decline in revenue and a 5% drop in net income, indicating limited support from the park for the company's performance.
- Six Flags Struggles: Following its merger with Cedar Fair in 2024, Six Flags saw its stock plummet 68% in 2025, with both EBITDA and net profit margins contracting, and is expected to post a loss in 2025, reflecting poor integration outcomes and lowered profitability targets.
- Disney's Relative Stability: Despite a modest 4% stock increase in 2025, Disney's theme parks and cruise operations reported a 6% revenue rise and an 8% EBITDA increase, showcasing resilience amid a challenging market environment.
- Optimistic Future Outlook: For 2026, Comcast, United Parks, and Disney are trading at forward earnings multiples of 7, 10, and 15 respectively, with Comcast's overall business contracting but still presenting attractive valuations, while Six Flags may not reach comparable multiples until 2028, necessitating asset sales to improve its debt-laden balance sheet.
See More
Comcast's Theme Park Opening Leads to 20% Stock Drop
- Park Opening Impact: Comcast's Epic Universe opened in spring 2025, attracting record tourism revenue in Central Florida; however, issues like long lines and unreliable attractions led to a 20% stock drop, highlighting the challenges of park operations against market expectations.
- Poor Financial Performance: Despite a 19% revenue increase and a 13% EBITDA rise in the theme park segment during Q3, Comcast's overall revenue, net income, and adjusted EBITDA fell by 3%, 5%, and 1% respectively, indicating a decline in its legacy cable and broadband businesses.
- Six Flags' Struggles: Following its merger with Cedar Fair in 2024, Six Flags saw its stock plummet over 68% in 2025, with projected losses indicating a tightening of profitability targets and a significant loss of market confidence in its operational strategy.
- Disney's Relative Stability: Although Disney's stock rose 4% in 2025, its theme parks only achieved a 6% revenue increase and an 8% EBITDA rise, failing to match the broader market's mid-teen growth, reflecting intense industry competition and cautious investor sentiment.
See More
Busch Gardens Unveils Record-Breaking 2026 Concert Series
- Expanded Music Series: In 2026, Busch Gardens will launch its largest-ever dual-park live music series featuring over 25 full-length performances, attracting diverse music fans and enhancing the parks' appeal.
- Diverse Artist Lineup: The lineup includes renowned artists like Flo Rida and Taking Back Sunday, spanning genres such as pop, hip-hop, rock, and country, which is expected to draw more visitors and boost ticket sales.
- Annual Pass Benefits: Busch Gardens' Annual Pass and Membership programs start at $13.75 per month, offering unlimited park access and seasonal event participation, enhancing visitor flexibility and fostering long-term customer relationships.
- Festival Integration: The 2026 concert series is integrated with the Food, Wine & Garden Festival in Tampa Bay, further enriching the visitor experience and expected to drive increased foot traffic during the spring and summer seasons, strengthening the parks' market competitiveness.
See More
Busch Gardens Unveils Record-Breaking 2026 Music Festival Lineup
- Innovative Festival Lineup: Busch Gardens is set to launch its strongest music festival lineup in history for 2026, featuring over 25 full-length performances from artists like Flo Rida and Taking Back Sunday, which is expected to significantly boost park attendance and revenue.
- Flexible Admission Options: Concerts are included with all forms of park admission, and Annual Passes or Memberships offer guests flexible access, likely increasing visitor return rates and spending potential.
- Culinary and Musical Fusion: The integration of concerts with the Food, Wine & Garden Festival in Tampa Bay and the Food & Wine Festival in Williamsburg enhances the overall visitor experience, which is expected to attract more family visitors.
- Annual Pass Benefits: Busch Gardens' Annual Pass starts at $13.75 per month, providing unlimited access and seasonal event participation, which is anticipated to draw more guests for long-term visits and enhance customer loyalty.
See More
United Parks & Resorts Inc. Schedules Q4 and FY 2025 Earnings Release
- Earnings Release Schedule: United Parks & Resorts Inc. will release its fourth quarter and fiscal year 2025 financial results before the market opens on February 26, 2026, reflecting the company's performance in the theme park and entertainment sector.
- Conference Call Live Broadcast: The company has scheduled a conference call for February 26, 2026, at 9 a.m. Eastern Time, which will be broadcast live on the company's website, allowing investors to access timely information.
- Replay Availability: For those unable to participate in the live call, a replay will be available starting at 12 p.m. Eastern Time on the same day, ensuring all stakeholders can access the financial information.
- Global Brand Influence: United Parks & Resorts Inc. owns several renowned brands, including SeaWorld and Busch Gardens, spanning 13 parks across the U.S. and Abu Dhabi, showcasing its leadership position in the global theme park market.
See More
United Parks & Resorts Inc. Schedules Q4 2025 Earnings Release and Conference Call
- Earnings Release Schedule: United Parks & Resorts Inc. will release its Q4 2025 financial results before the market opens on February 26, 2026, enhancing the company's financial transparency.
- Conference Call Timing: The company has scheduled a conference call for 9 a.m. Eastern Time on February 26, 2026, which will be broadcast live on the company's website, improving investor engagement.
- Replay Availability: For those unable to attend the live session, a replay will be available starting at 12 p.m. Eastern Time on the same day, ensuring widespread access to important information.
- Global Brand Influence: United Parks & Resorts Inc. operates multiple renowned brands across 13 parks, showcasing its leadership in the global theme park and entertainment industry, thereby strengthening its competitive position in the market.
See More
Comcast's Epic Universe Opens with 19% Revenue Growth in First Quarter
- Epic Universe Launch: Comcast's Epic Universe theme park opened in May 2025, achieving a 19% revenue increase in its first full quarter, although the overall company faced a 3% decline in revenue and a 5% drop in net income, indicating limited support from the park for the company's performance.
- Six Flags Struggles: Following its merger with Cedar Fair in 2024, Six Flags saw its stock plummet 68% in 2025, with both EBITDA and net profit margins contracting, and is expected to post a loss in 2025, reflecting poor integration outcomes and lowered profitability targets.
- Disney's Relative Stability: Despite a modest 4% stock increase in 2025, Disney's theme parks and cruise operations reported a 6% revenue rise and an 8% EBITDA increase, showcasing resilience amid a challenging market environment.
- Optimistic Future Outlook: For 2026, Comcast, United Parks, and Disney are trading at forward earnings multiples of 7, 10, and 15 respectively, with Comcast's overall business contracting but still presenting attractive valuations, while Six Flags may not reach comparable multiples until 2028, necessitating asset sales to improve its debt-laden balance sheet.
See More
Comcast's Theme Park Opening Leads to 20% Stock Drop
- Park Opening Impact: Comcast's Epic Universe opened in spring 2025, attracting record tourism revenue in Central Florida; however, issues like long lines and unreliable attractions led to a 20% stock drop, highlighting the challenges of park operations against market expectations.
- Poor Financial Performance: Despite a 19% revenue increase and a 13% EBITDA rise in the theme park segment during Q3, Comcast's overall revenue, net income, and adjusted EBITDA fell by 3%, 5%, and 1% respectively, indicating a decline in its legacy cable and broadband businesses.
- Six Flags' Struggles: Following its merger with Cedar Fair in 2024, Six Flags saw its stock plummet over 68% in 2025, with projected losses indicating a tightening of profitability targets and a significant loss of market confidence in its operational strategy.
- Disney's Relative Stability: Although Disney's stock rose 4% in 2025, its theme parks only achieved a 6% revenue increase and an 8% EBITDA rise, failing to match the broader market's mid-teen growth, reflecting intense industry competition and cautious investor sentiment.
See More
