Best Buy's Stock Declines Amid Market Gains
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 18 2024
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Should l Buy BBY?
Source: Coinmarketcap
Best Buy Co Inc's stock fell 3.14% and hit a 20-day low, reflecting a challenging market environment despite broader market gains. The company's recent digital acceleration and product innovation efforts have shown promise, but the stock's performance indicates investor caution. With the S&P 500 and Nasdaq-100 both posting gains, Best Buy's decline suggests sector rotation as investors shift focus to other opportunities.
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Analyst Views on BBY
Wall Street analysts forecast BBY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BBY is 83.33 USD with a low forecast of 60.00 USD and a high forecast of 99.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
5 Buy
6 Hold
1 Sell
Moderate Buy
Current: 68.180
Low
60.00
Averages
83.33
High
99.00
Current: 68.180
Low
60.00
Averages
83.33
High
99.00
About BBY
Best Buy Co., Inc. is engaged in personalizing and humanizing technology solutions. The Company has two segments: Domestic and International. The Domestic segment comprises its operations in all states, districts and territories of the United States and its Best Buy Health business and includes the brand names Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Geek Squad, Imagine That, Insignia, Lively, My Best Buy, My Best Buy Memberships, Pacific Kitchen and Home, TechLiquidators and Yardbird; and the domain names bestbuy.com, lively.com, techliquidators.com and yardbird.com. The International segment comprises all its operations in Canada under the brand names Best Buy, Best Buy Express, Best Buy Mobile, Geek Squad and TechLiquidators and the domain names bestbuy.ca and techliquidators.ca. The Company’s product categories include computing and mobile phones, consumer electronics, appliances, entertainment, services and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Call Option Returns: Selling a call option at a $68.00 strike price allows investors to collect a $2.51 premium on the current stock price of $67.49, resulting in a total return of 4.47% if the stock is called away, though it risks missing out on further upside potential.
- Volatility Comparison: The implied volatility for the put option is 62%, while for the call option it is 48%, with an actual trailing twelve-month volatility of 45%, providing critical metrics for investors to assess risk and return, aiding in more informed investment decisions.
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- Rating Downgrade: JP Morgan analyst Christopher Horvers downgraded Best Buy from Overweight to Neutral and cut the December 2026 price target from $99 to $76, reflecting concerns over slowing sales and limited visibility on long-term recovery for the retailer.
- Earnings Outlook Cut: Horvers reduced adjusted EPS estimates for fiscal 2025 from $6.45 to $6.23 and for fiscal 2026 from $7.09 to $6.36, primarily due to a tougher fourth-quarter setup and fading category tailwinds impacting performance.
- Sales Forecast Dims: For Q4 fiscal 2025, Horvers models a -3% comparable sales decline, with a 21.0% gross margin and 4.9% operating margin, projecting EPS at $2.40, all below Street expectations, indicating weaker-than-anticipated consumer electronics demand.
- Increased Competitive Pressure: Horvers notes a narrowing price-performance gap between value and premium electronics brands, which could pressure ticket size and mix, while TVs and appliances face challenges due to slow housing turnover limiting recovery.
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- Sales Downgrade: J.P. Morgan downgraded Best Buy's rating from Overweight to Neutral, reducing the target price by 23% to $76, reflecting concerns over future sales growth, particularly as the anticipated boosts from 2025 tax refunds and hardware updates may not offset tough comparisons to 2025.
- Market Uncertainty: Despite strong comparable sales and margin upside in Q3, the lack of specificity on quarter-to-date trends has raised doubts about the company's outlook, especially as December sales did not rebound as expected amid consumer uncertainty related to tariff inflation and labor market concerns.
- Memory Market Pressures: J.P. Morgan's tech analysts expect computer memory costs to double, prompting most PC brands to raise new product prices by 20% to 30%, which could impact Best Buy's core business as PC sales are projected to decline in high single digits in 2026.
- Unfavorable Earnings Forecast: Horvers models a -3% total/U.S. comparable sales for Q4, with a slight increase in gross margin to 21.0%, but the company's guidance appears overly optimistic given the sluggish housing market, which may hinder continued growth in computing, mobile, and gaming sectors.
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- Best Buy Shares Decline: Best Buy's shares have dropped approximately 3% following a recent downgrade by JP Morgan.
- JP Morgan's Rating Change: The downgrade was a shift to a 'neutral' rating, indicating a more cautious outlook on Best Buy's stock performance.
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