Weibo's Advertising Revenue Declines, Yet AI Initiatives Maintain User Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Should l Buy BABA?
Source: Benzinga
Quarterly Performance: Weibo Corp. reported a fiscal third-quarter revenue of $442.30 million, a 5% decline year-on-year, but exceeded analyst expectations of $435.75 million. Adjusted EPS of 42 cents fell short of the consensus estimate of 43 cents.
Advertising Revenue Decline: Advertising and marketing revenues decreased by 6% year-on-year to $375.4 million, impacted by the previous year's boost from the Paris Olympic Games, while excluding Alibaba's contributions, the decline was 13%.
User Engagement Metrics: Monthly active users (MAUs) were reported at 578 million, down from 587 million year-on-year, while daily active users (DAUs) remained stable at 257 million.
Strategic Developments: CEO Gaofei Wang highlighted advancements in Weibo's intelligent search strategy and AI adoption in advertising technology, aimed at enhancing content consumption and monetization efficiency.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy BABA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on BABA
Wall Street analysts forecast BABA stock price to rise
15 Analyst Rating
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 158.730
Low
180.00
Averages
203.09
High
230.00
Current: 158.730
Low
180.00
Averages
203.09
High
230.00
About BABA
Alibaba Group Holding Ltd is an investment holding company mainly engaged in the provision of technology infrastructure and marketing platforms. The Company operates its business through nine segments. The China Commerce Retail segment is engaged in the China commerce retail business. The China Commerce Wholesale segment is mainly engaged in the operation of 1688.com. The Cloud Intelligence segment provides cloud services. The International Commerce Retail segment provides customer management services, sales of goods and logistics services. The International Commerce Wholesale segment is mainly engaged in the operation of Alibaba.com. The Cainiao Represents Logistics Services segment provides fulfilment services. The Local Services segment’s revenue includes platform commissions, logistics services revenue. The Digital Media and Entertainment segment engages in the operation of Youku and Alibaba. The All Others segment is mainly engaged in the Sun Art, Freshippo and other business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
2026 Chinese New Year Expected to Boost Consumer Spending
- Travel Volume Surge: The 2026 Chinese New Year holiday is expected to last nine days, with passenger traffic projected to increase by over 5% year-on-year, which will invigorate the tourism sector and related consumer spending in China.
- Government Spending Stimulus: The Chinese government has allocated approximately 2.05 billion yuan for 'New Year gift packages,' including consumption vouchers and cash red envelopes, which will directly stimulate household consumption and drive growth in sectors like dining, shopping, and tourism.
- Macau Casino Benefits: Macau casino operators such as Wynn Resorts and Las Vegas Sands are expected to benefit from increased holiday visitation and gaming revenue, with analysts forecasting strong performance for the 2026 CNY period, positively impacting quarterly earnings.
- Online Travel Agency Opportunities: Online travel agency Trip.com Group is anticipated to benefit from robust travel trends during the holiday, as improved booking patterns and a shift towards premium travel options support a positive outlook for overall travel spending.
See More
AI Progress Drives Performance in China's Internet Sector
- AI-Driven Performance: Analyst Robin Zhu from Bernstein noted that while the China Internet sector has had a lackluster start to 2026, AI advancements remain a key driver of relative performance, particularly with Alibaba's Qwen introducing agentic services that support the company's outperformance.
- Tencent's Challenges: Despite Tencent delivering solid AI ROI through its ads and gaming businesses, its chatbot development has faced scrutiny; Bernstein believes that Tencent's shares still offer a positive risk-reward profile as earnings compound and more AI-enabled services are introduced.
- Red Packet Incentives: Bernstein highlighted that leading platforms are using red packet promotions to stimulate user adoption, although this method is seen as a roundabout way to drive search behavior, leading investors to seek clearer evidence of AI's impact.
- Regulatory Environment Impact: Zhu pointed out that while Alibaba's AI optionality remains significant following the Qwen3-Max-Thinking launch, the complex regulatory backdrop and recent investigations may weigh on market sentiment, although recent pullbacks could improve the risk-reward profile.
See More
China's Gen Z Embraces Counterfeits, Leaving Luxury Brands Disappointed in Their Investment.
- Changing Consumer Landscape: The traditional Chinese luxury consumer, known for their brand obsession, is fading away.
- Emergence of a New Generation: A new group of savvy shoppers is rising, valuing shopping intelligence and experience over mere brand loyalty.
See More
China's Regulator Summons Internet Giants for Compliance
- Regulatory Compliance Demand: China's State Administration for Market Regulation summoned leading internet platforms like Alibaba, Baidu, and JD.com, mandating strict adherence to anti-unfair competition laws, e-commerce laws, consumer rights protection laws, and pricing laws to ensure fair market competition.
- Warning Against Cutthroat Competition: The regulator urged companies to eliminate 'involution-style competition,' which refers to cutthroat rivalry, and called for collaboration to maintain a healthy market environment, promoting sustainable development and industry stability.
- Participating Companies: Other firms such as ByteDance's Douyin, Tencent, Meituan, and Taobao also took part in the discussions, highlighting the regulator's focus on the entire industry and the importance of compliance.
- Impact on Market Environment: This regulatory action may have profound implications for internet companies' operational models, prompting them to prioritize compliance and cooperation in their competitive strategies, thereby influencing the future market landscape.
See More
China's Tech Giants Unveil New AI Models
- Alibaba's RynnBrain: Alibaba's newly launched RynnBrain model is designed for 'physical AI', enabling robots to understand their environment and identify objects, showcasing its competitive edge in robotics against Nvidia and Google.
- ByteDance's Seedance 2.0: The Seedance 2.0 model can generate realistic videos from user text prompts, demonstrating significant advancements in controllability, speed, and production efficiency, although it faces challenges due to issues with voice generation.
- Kuaishou's Kling 3.0: Kuaishou's Kling 3.0 video generation model features major upgrades in consistency and photorealistic output, with video durations of up to 15 seconds and native audio generation, likely boosting user growth and market share.
- Other AI Model Releases: Zhipu AI and MiniMax launched the GLM-5 and M2.5 models with enhanced coding capabilities, respectively, leading to a significant stock price increase for MiniMax, reflecting strong market interest in new technologies.
See More
Alibaba and Chinese Tech Giants Unveil New AI Models
- Alibaba's Model Launch: Alibaba's DAMO Academy unveiled RynnBrain, an AI model designed to help robots understand the physical world, which enhances its competitiveness in robotics through built-in time and space awareness, making robots more reliable in complex environments.
- ByteDance's Seedance 2.0: ByteDance's Seedance 2.0 can generate realistic videos from user text prompts, and despite facing issues with its voice generation feature, its significant improvements in controllability and production efficiency mark a major advancement in video generation technology.
- Kuaishou's Kling 3.0 Release: Kuaishou launched Kling 3.0, featuring major upgrades in consistency, photorealistic output, and multilingual audio generation, which has contributed to a more than 50% rise in its stock price over the past year, despite being available only to paying subscribers for now.
- Other AI Model Developments: Zhipu AI and MiniMax introduced GLM-5 and M2.5 models respectively, with the former approaching Anthropic's Claude Opus 4.5 in coding capabilities and the latter enhancing AI agent tools, showcasing the rapid development and competitiveness of China's AI sector.
See More
2026 Chinese New Year Expected to Boost Consumer Spending
- Travel Volume Surge: The 2026 Chinese New Year holiday is expected to last nine days, with passenger traffic projected to increase by over 5% year-on-year, which will invigorate the tourism sector and related consumer spending in China.
- Government Spending Stimulus: The Chinese government has allocated approximately 2.05 billion yuan for 'New Year gift packages,' including consumption vouchers and cash red envelopes, which will directly stimulate household consumption and drive growth in sectors like dining, shopping, and tourism.
- Macau Casino Benefits: Macau casino operators such as Wynn Resorts and Las Vegas Sands are expected to benefit from increased holiday visitation and gaming revenue, with analysts forecasting strong performance for the 2026 CNY period, positively impacting quarterly earnings.
- Online Travel Agency Opportunities: Online travel agency Trip.com Group is anticipated to benefit from robust travel trends during the holiday, as improved booking patterns and a shift towards premium travel options support a positive outlook for overall travel spending.
See More
AI Progress Drives Performance in China's Internet Sector
- AI-Driven Performance: Analyst Robin Zhu from Bernstein noted that while the China Internet sector has had a lackluster start to 2026, AI advancements remain a key driver of relative performance, particularly with Alibaba's Qwen introducing agentic services that support the company's outperformance.
- Tencent's Challenges: Despite Tencent delivering solid AI ROI through its ads and gaming businesses, its chatbot development has faced scrutiny; Bernstein believes that Tencent's shares still offer a positive risk-reward profile as earnings compound and more AI-enabled services are introduced.
- Red Packet Incentives: Bernstein highlighted that leading platforms are using red packet promotions to stimulate user adoption, although this method is seen as a roundabout way to drive search behavior, leading investors to seek clearer evidence of AI's impact.
- Regulatory Environment Impact: Zhu pointed out that while Alibaba's AI optionality remains significant following the Qwen3-Max-Thinking launch, the complex regulatory backdrop and recent investigations may weigh on market sentiment, although recent pullbacks could improve the risk-reward profile.
See More
China's Gen Z Embraces Counterfeits, Leaving Luxury Brands Disappointed in Their Investment.
- Changing Consumer Landscape: The traditional Chinese luxury consumer, known for their brand obsession, is fading away.
- Emergence of a New Generation: A new group of savvy shoppers is rising, valuing shopping intelligence and experience over mere brand loyalty.
See More
China's Regulator Summons Internet Giants for Compliance
- Regulatory Compliance Demand: China's State Administration for Market Regulation summoned leading internet platforms like Alibaba, Baidu, and JD.com, mandating strict adherence to anti-unfair competition laws, e-commerce laws, consumer rights protection laws, and pricing laws to ensure fair market competition.
- Warning Against Cutthroat Competition: The regulator urged companies to eliminate 'involution-style competition,' which refers to cutthroat rivalry, and called for collaboration to maintain a healthy market environment, promoting sustainable development and industry stability.
- Participating Companies: Other firms such as ByteDance's Douyin, Tencent, Meituan, and Taobao also took part in the discussions, highlighting the regulator's focus on the entire industry and the importance of compliance.
- Impact on Market Environment: This regulatory action may have profound implications for internet companies' operational models, prompting them to prioritize compliance and cooperation in their competitive strategies, thereby influencing the future market landscape.
See More
China's Tech Giants Unveil New AI Models
- Alibaba's RynnBrain: Alibaba's newly launched RynnBrain model is designed for 'physical AI', enabling robots to understand their environment and identify objects, showcasing its competitive edge in robotics against Nvidia and Google.
- ByteDance's Seedance 2.0: The Seedance 2.0 model can generate realistic videos from user text prompts, demonstrating significant advancements in controllability, speed, and production efficiency, although it faces challenges due to issues with voice generation.
- Kuaishou's Kling 3.0: Kuaishou's Kling 3.0 video generation model features major upgrades in consistency and photorealistic output, with video durations of up to 15 seconds and native audio generation, likely boosting user growth and market share.
- Other AI Model Releases: Zhipu AI and MiniMax launched the GLM-5 and M2.5 models with enhanced coding capabilities, respectively, leading to a significant stock price increase for MiniMax, reflecting strong market interest in new technologies.
See More
Alibaba and Chinese Tech Giants Unveil New AI Models
- Alibaba's Model Launch: Alibaba's DAMO Academy unveiled RynnBrain, an AI model designed to help robots understand the physical world, which enhances its competitiveness in robotics through built-in time and space awareness, making robots more reliable in complex environments.
- ByteDance's Seedance 2.0: ByteDance's Seedance 2.0 can generate realistic videos from user text prompts, and despite facing issues with its voice generation feature, its significant improvements in controllability and production efficiency mark a major advancement in video generation technology.
- Kuaishou's Kling 3.0 Release: Kuaishou launched Kling 3.0, featuring major upgrades in consistency, photorealistic output, and multilingual audio generation, which has contributed to a more than 50% rise in its stock price over the past year, despite being available only to paying subscribers for now.
- Other AI Model Developments: Zhipu AI and MiniMax introduced GLM-5 and M2.5 models respectively, with the former approaching Anthropic's Claude Opus 4.5 in coding capabilities and the latter enhancing AI agent tools, showcasing the rapid development and competitiveness of China's AI sector.
See More
