Walmart Expands Online Marketplace with Musical Instruments to Attract Musicians
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Should l Buy AMZN?
Source: Yahoo Finance
- Market Expansion Strategy: Walmart is adding thousands of musical instruments and audio products to its online marketplace, including guitars, keyboards, and amplifiers, aiming to attract musicians and creators, thereby enhancing customer loyalty and market share.
- Brand Collaborations: The expansion features direct participation from renowned brands like Fender, Roland, and Boss, while also offering pre-owned gear to strengthen competition against specialized music retailers like Guitar Center.
- Diversified Product Line: Walmart's online marketplace now offers over 500 million items, with US marketplace sales rising 17% in the latest quarter, indicating the growth potential of its third-party marketplace and appeal for higher-priced items.
- Strategic Investment Direction: This initiative reflects Walmart's focus on high-engagement retail categories and may align with potential collaborations with artists and creators to cater to consumers across various income levels.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 199.600
Low
250.00
Averages
294.69
High
340.00
Current: 199.600
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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