Under Armour Stock Drops 9.3% Following Citigroup's 'Sell' Downgrade
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Should l Buy UAA?
Source: moomoo
- Under Armour Stock Decline: Under Armour shares fell by 9.3% following a downgrade from Citigroup.
- Impact of Downgrade: The downgrade has raised concerns among investors about the company's future performance and market position.
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Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 7.030
Low
4.00
Averages
5.69
High
9.00
Current: 7.030
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Earnings Beat Expectations: Under Armour (UA) reported better-than-expected profits in Q3, yet growing earnings in FY27 appears increasingly challenging due to fierce competition in the North American market.
- Rating Downgrade Impact: Citi Research downgraded Under Armour's stock from Neutral to Sell, resulting in a share price drop of up to 9.5% on Tuesday, reflecting market concerns about its future performance.
- Sales Growth Slowdown: Sales growth in the EMEA region for Under Armour decreased from high single digits in the first half of 2026 to just 2% in Q3, indicating that macroeconomic pressures are impacting its performance.
- Brand Competition Pressure: Competing against strong brands like Nike (NKE) and Adidas (ADDYY), Under Armour must demonstrate that its brand resonates with consumers to secure better market share with key retailers like DICK's Sporting Goods and JD Sports.
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- Under Armour Stock Decline: Under Armour shares fell by 9.3% following a downgrade from Citigroup.
- Impact of Downgrade: The downgrade has raised concerns among investors about the company's future performance and market position.
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