TruGolf announces acquisition of mlSpatial
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2025
0mins
Should l Buy TRUG?
Acquisition Announcement: TruGolf Holdings has finalized an agreement to acquire mlSpatial, an AI and machine learning firm, to enhance the integration of AI in its products like the Apogee Launch Monitor and E6 Apex.
Partnership Development: The acquisition builds on a prior licensing agreement initiated in March 2024, aimed at improving the accuracy of TruGolf's technology through advanced AI capabilities.
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Analyst Views on TRUG
About TRUG
TruGolf Holdings, Inc. is a golf technology company. The Company is engaged in creating indoor golf software and hardware and is focused on both the residential and commercial golf simulation industries. It designs, develops, manufactures and sells golf simulators for residential and commercial applications. It offers portable, professional, commercial and custom simulators. In addition to bundling its software with its simulators, it offers its E6 Connect and E6 Apex software as well as other gaming software on a standalone basis. Its indoor golf simulators include complete, permanent enclosures, including three high-speed cameras to capture ball flight with high accuracy. The Vista Series are portable indoor golf simulators. It offers commercial software and hardware solutions, working with its commercial customers to help design their facilities and find the right audio/video solutions for their customers. The Company also offers custom indoor golf simulation products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Demand Response: TruGolf CEO Nate Larsen highlighted that the positive feedback from the PGA Show indicates players' desire for immersive and social competitive experiences, and this partnership will further meet that demand and expand market reach.
- Stock Price Reaction: Although TruGolf (TRUG) shares rose following the announcement, they still failed to recover from a prior 8.6% drop, reflecting market caution regarding the company's future performance.
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- Innovative Experience: At the January PGA Golf Show, TruGolf debuted the TruGolf RANGE, capable of supporting seven players hitting indoors simultaneously, becoming a hot topic at the event and highlighting strong market demand for immersive and competitive golf experiences.
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- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and promoting repeat play.
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- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and driving revenue growth for facilities.
- AI Coaching Feature: The newly introduced TruGolf AI Coach analyzes player shot data to provide easy-to-follow improvement insights, helping golfers translate data into actionable enhancements more quickly, thereby increasing the product's market competitiveness.
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- Technology-Driven Innovation: TruGolf's golf simulators integrate advanced technology with realistic gameplay, aiming to attract more golf enthusiasts, enhance customer experience, and drive sales growth.
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- Strategic Collaboration Upgrade: TruGolf (TRUG) is set to launch its integration with D3 Sport Tech's digital wallet services in Q1, enabling real-money competition on a global scale, aimed at enhancing player engagement and competitive experiences.
- Market Demand Response: TruGolf CEO Nate Larsen highlighted that the positive feedback from the PGA Show indicates players' desire for immersive and social competitive experiences, and this partnership will further meet that demand and expand market reach.
- Stock Price Reaction: Although TruGolf (TRUG) shares rose following the announcement, they still failed to recover from a prior 8.6% drop, reflecting market caution regarding the company's future performance.
- Compliance Assurance: D3's digital wallet infrastructure will ensure the security and compliance of TruGolf's platform, allowing for legal real-money competitions globally, thereby enhancing user trust and platform attractiveness.
See More
TruGolf Partners with D3 Sports Tech for Major Platform Launch
- Platform Launch Plan: TruGolf is set to launch a collaborative platform with D3 Sports Tech in Q1 2026, marking a significant advancement in unifying indoor and outdoor golf experiences, which is expected to attract more players.
- Innovative Experience: At the January PGA Golf Show, TruGolf debuted the TruGolf RANGE, capable of supporting seven players hitting indoors simultaneously, becoming a hot topic at the event and highlighting strong market demand for immersive and competitive golf experiences.
- Digital Wallet Integration: The new platform will integrate D3 Sports Tech's digital wallet services, offering secure account creation, identity verification, and opportunities for real-money competition, which is anticipated to create new business models for players and operators alike.
- Industry Impact: TruGolf's CXO Nate Larsen stated that this integration will drive the evolution of competitive golf, further solidifying the company's market position at the intersection of golf, gaming, and technology, enhancing its global competitiveness.
See More
TruGolf Links Signs New Developer, Plans 70 Locations in Chicagoland
- Market Expansion Plan: TruGolf Links has signed a deal with local entrepreneur Sharif Ali to open 70 retail locations in the Chicagoland area, which is expected to significantly enhance the brand's visibility and influence in the market.
- Flagship Store Opening: Ali will establish a TruGolf Links flagship location in Tinley Park, driving rapid brand expansion in the Chicago area by recruiting franchisees and providing onsite support to meet the growing demand for golf.
- Community Engagement: With over a decade of experience in delivering data-driven solutions to small and mid-sized businesses, Ali's involvement will strengthen TruGolf Links' community ties and brand recognition in the local market.
- Diverse Experience Offerings: In addition to golf, TruGolf Links features various interactive sports and games, creating a safe and welcoming indoor environment that caters to diverse customer needs and further drives market penetration for the brand.
See More
TruGolf Holdings Inc. to Showcase New Technologies and AI Coach at 2026 PGA Show
- Event Participation: TruGolf will participate in the 2026 PGA Show from January 20-23, showcasing its latest golf simulator and commercial range technologies, which is expected to attract significant customer interest and drive sales growth.
- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and promoting repeat play.
- AI Coaching Feature: The newly introduced TruGolf AI Coach will analyze players' shot data to provide easy-to-follow improvement insights, helping golfers enhance their skills more quickly and strengthening market competitiveness.
- Share Repurchase Program: TruGolf has commenced open market purchases of Class A common stock under SEC rules, reflecting the company's strong capital position and confidence in its long-term strategy, which is expected to enhance shareholder value.
See More
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- Event Participation: TruGolf will participate in the 2026 PGA Show from January 20-23 in Orlando, Florida, showcasing its latest golf simulator and commercial range technologies, which is expected to generate significant customer interest.
- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and driving revenue growth for facilities.
- AI Coaching Feature: The newly introduced TruGolf AI Coach analyzes player shot data to provide easy-to-follow improvement insights, helping golfers translate data into actionable enhancements more quickly, thereby increasing the product's market competitiveness.
- Share Repurchase Program: TruGolf announced the commencement of open market purchases of Class A common stock under SEC Rule 10b-18, reflecting the company's strong capital position and confidence in its long-term strategy, which is expected to further enhance shareholder value.
See More
TruGolf Expands to Long Island with Plans for 50 Golf Simulator Locations
- Regional Developer Appointment: TruGolf has appointed Giovanni Dinsay as the Regional Developer for Long Island, with plans to open 50 golf simulator locations over the coming years, significantly enhancing the brand's market presence in the region.
- Diverse Business Model: Dinsay can not only open his own locations but also recruit independent franchisees, a flexible business model that will accelerate TruGolf's expansion in Long Island.
- Technology-Driven Innovation: TruGolf's golf simulators integrate advanced technology with realistic gameplay, aiming to attract more golf enthusiasts, enhance customer experience, and drive sales growth.
- Health and Golf Integration: Dinsay, as a healthcare professional, emphasizes the connection between golf and physical health, which is expected to attract a customer base interested in health and fitness, further expanding market potential.
See More
