Synchrony Financial Reports Strong Q4 2025 Earnings with Strategic Growth Initiatives
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 27 2026
0mins
Should l Buy SYF?
Source: seekingalpha
- Earnings Performance: Synchrony Financial reported net earnings of $751 million for Q4 2025, translating to $2.04 per diluted share, despite a $0.14 restructuring charge, indicating robust profitability amidst market fluctuations.
- Record Purchase Volume: The company achieved a record purchase volume of $49 billion in Q4, a 3% year-over-year increase, with digital platform purchases rising by 6%, showcasing significant progress in digital transformation and enhancing competitive positioning.
- Partner Expansion: Synchrony added or renewed over 25 partners in the quarter, including Bob's Discount Furniture and RH, further solidifying its market position in co-branded partnerships and driving sales growth.
- Optimistic Outlook: Management projects net earnings per diluted share between $9.10 and $9.50 for 2026, reflecting confidence in new programs and technology investments while cautioning about potential regulatory risks, particularly concerning APR caps.
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Analyst Views on SYF
Wall Street analysts forecast SYF stock price to rise
15 Analyst Rating
10 Buy
5 Hold
0 Sell
Moderate Buy
Current: 71.110
Low
83.00
Averages
94.60
High
101.00
Current: 71.110
Low
83.00
Averages
94.60
High
101.00
About SYF
Synchrony Financial is a consumer financial services company focused on delivering digitally enabled product suites. The Company provides a range of credit products through financing programs it has established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. It offers private label, dual card, co-brand, and general-purpose credit cards, as well as short- and long-term installment loans, and savings products through Synchrony Bank (the Bank). The Company primarily manages its credit products through five sales platforms such as Home & Auto, Digital, Diversified & Value, Health & Wellness and Lifestyle. The Bank offers directly to retail, affinity relationships and commercial customers, a range of deposit products, including certificates of deposit, individual retirement accounts (IRAs), money market accounts, savings accounts and sweep and affinity deposits.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investment Advice: Jim Cramer explicitly stated he does not want to own Synchrony Financial (SYF) and prefers Capital One (COF), indicating a lack of confidence in SYF that may influence investor decisions.
- Stock Price Dynamics: Cramer noted Capital One's stock has pulled back from $259 to $225, showcasing its attractiveness, while SYF's stock has declined by 1.1% since the comments were made, reflecting market concerns about its outlook.
- Share Repurchase Situation: Synchrony Financial has been retiring 7% of its shares annually, which somewhat boosts earnings per share; however, Cramer believes this is insufficient to offset its lack of investment appeal, potentially leading investors to reassess its value.
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Share Sale Announcement: Howse Curtis intends to sell 52,556 shares of Synchrony Financial (SYF.U.S) on February 2, with a total market value of approximately $3.8 million.
Reduction in Holdings: Since November 3, 2025, Howse Curtis has reduced his shareholding in Synchrony Financial by 12,086 shares, valued at approximately $894.61K.
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