Super Saturday on December 19 Marks the Start of the Holiday Shopping Rush
Super Saturday Shopping Trends: The National Retail Federation anticipates 158.9 million consumers will shop on the last Saturday before Christmas, surpassing last year's record, with 51% of holiday shopping already completed by early December.
Multi-Channel Shopping Preferences: Nearly 45% of shoppers plan to use both in-store and online channels, while 29% will shop exclusively in-store and 26% online only.
Rise of Experience Gifts: 31% of shoppers intend to give experience-based gifts this year, a significant increase from 22% in 2015, benefiting companies like StubHub and Live Nation.
Holiday Spending Forecast: The National Retail Federation projects holiday sales growth of 3.7% to 4.2%, aiming to exceed $1 trillion for the first time.
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Consumer Discretionary Performance: Consumer discretionary stocks have seen minimal growth, with only a 2% increase over the past year as indicated by the Consumer Discretionary Select Sector SPDR ETF.
Comparison with Other S&P Sectors: Among the 11 major S&P sectors, consumer discretionary stocks performed poorly, with only financials showing worse performance, remaining unchanged over the same period.
S&P 500 Growth: In contrast, the S&P 500 has experienced a more robust gain of 12% over the past year, highlighting the underperformance of consumer discretionary and financial sectors.
Market Trends: The overall market trends suggest a challenging environment for consumer discretionary stocks, reflecting broader economic conditions affecting consumer spending.
Market Performance: The bull run in the market continued, with both the S&P 500 and the Dow Jones Industrial Average reaching record highs.
Investor Sentiment: The ongoing upward trend indicates strong investor confidence and optimism in the market's future performance.
- Shift in Consumer Spending: People are expected to move their spending habits from services and experiences to physical goods.
- Focus on Physical Goods: There will be an increased emphasis on purchasing items such as houses and furniture.
Costco's Performance in 2025: Costco Wholesale faced challenges in 2025, impacting its overall performance.
Potential for Recovery: The company has the potential to rebound in the current year with the right catalysts.
Investor Sentiment: Despite recent difficulties, Costco remains a favorite among Wall Street investors.
Need for Catalysts: To regain momentum, Costco requires specific triggers to jumpstart its growth.
- Costco's Performance in 2025: Costco Wholesale faced challenges in 2025, impacting its overall performance.
- Potential for Recovery: The company has the potential to rebound in the current year with the right catalysts.
- Investor Sentiment: Despite difficulties, Costco remains a favorite among Wall Street investors.
- Need for Catalysts: To regain momentum, Costco requires specific triggers to jumpstart its growth.

Holiday Spending Increase: Consumers spent 3.9% more this holiday season compared to last year, driven by the convenience of online shopping, according to Mastercard's SpendingPulse retail sales study.
Online vs. In-Store Sales: Online sales rose by 7.4%, while in-store shopping saw a modest increase of 2.9%. The gap narrowed for clothing sales, with online apparel up 8.5% and in-store up 7.0%.
Dining Out Expenditure: Spending on dining out increased by 5.2% during the holiday shopping period, reflecting consumer confidence and flexibility in their spending habits.
Record Holiday Spending Forecast: The National Retail Federation forecasts U.S. consumers will spend a record $1 trillion during the holidays, translating to approximately $890 per person on gifts, food, and decorations.









