Soho House Agrees to $2.7 Billion Buyout to Become a Private Company
Soho House Deal Announcement: Soho House & Co Inc. shares surged after announcing a $2.7 billion deal to go private, offering investors $9.00 per share in cash, led by MCR Investors and CEO Tyler Morse.
Investor Participation: Major shareholders like Ron Burkle and Yucaipa Companies will maintain control, while Ashton Kutcher will join the consortium and take a board seat post-deal closure.
Regulatory and Leadership Changes: The transaction requires regulatory approval and is expected to close by the end of 2025, with Neil Thomson appointed as CFO effective August 18, 2025.
Market Context: This buyout reflects a growing interest from private equity in hospitality brands, with comparable companies including Hilton and Hyatt, and broader market exposure through specific ETFs.
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Morgan Stanley's Price Target Update: Morgan Stanley raised its price target on Dutch Bros to $85 from $82, maintaining an overweight rating, while RBC Capital lowered its target to $75 from $80 but kept an outperform rating.
Strong Q4 Performance: Dutch Bros reported Q4 revenues of $443.6 million, exceeding expectations of $424.9 million, and demonstrated a 29.4% increase in revenue year-over-year.
Analyst Ratings and Market Sentiment: Analysts have varied ratings on Dutch Bros, with some maintaining buy ratings and others lowering price targets, reflecting a mix of optimism and caution in the market.
Future Projections: Dutch Bros announced plans for significant capital expenditures in 2026, projecting revenues between $2 billion and $2.03 billion, with same-store sales growth estimated at 3% to 5%.
Consumer Discretionary Performance: Consumer discretionary stocks have seen minimal growth, with only a 2% increase over the past year as indicated by the Consumer Discretionary Select Sector SPDR ETF.
Comparison with Other S&P Sectors: Among the 11 major S&P sectors, consumer discretionary stocks performed poorly, with only financials showing worse performance, remaining unchanged over the same period.
S&P 500 Growth: In contrast, the S&P 500 has experienced a more robust gain of 12% over the past year, highlighting the underperformance of consumer discretionary and financial sectors.
Market Trends: The overall market trends suggest a challenging environment for consumer discretionary stocks, reflecting broader economic conditions affecting consumer spending.

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