Sharpie Partners with Teddy Swims for Unforgettable Grammy Moments
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 02 2026
0mins
Should l Buy NWL?
Source: PRnewswire
- Brand Collaboration: Sharpie partnered with GRAMMY-nominated artist Teddy Swims for a unique red carpet activation at the 68th Annual GRAMMY Awards, showcasing the brand's significant presence in pop culture and enhancing its visibility.
- Red Carpet Impact: This activation not only garnered extensive media attention but also created a deep connection between Sharpie and the music industry, increasing the brand's appeal among younger consumers and driving innovative marketing strategies.
- Cultural Engagement Strategy: By participating in major cultural events, Sharpie demonstrated its influence in the arts and creative sectors, aiming to enhance its brand image and expand market share through collaborations with renowned artists.
- New Brand Positioning: This event marks a significant step in Sharpie's brand revitalization process, leveraging Teddy Swims' influence to attract more young consumers and enhance the brand's modernity and relevance.
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Analyst Views on NWL
Wall Street analysts forecast NWL stock price to rise
9 Analyst Rating
4 Buy
5 Hold
0 Sell
Moderate Buy
Current: 4.500
Low
3.75
Averages
4.81
High
7.00
Current: 4.500
Low
3.75
Averages
4.81
High
7.00
About NWL
Newell Brands Inc. is a global consumer goods company. The Company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The products offered under the Home and Commercial Solutions segment include commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; household products, including kitchen appliances; food and home storage products; vacuum sealing products; gourmet cookware, bakeware and cutlery and home fragrance products. The Learning and Development segment offers products in baby gear and infant care products; writing instruments, including markers and highlighters, pens and pencils; art products; activity-based products and labeling solutions. The Outdoor and Recreation segment offers products for outdoor and outdoor-related activities. Its brands include Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Yankee Candle, and Paper Mate, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Price Adjustments: PepsiCo has cut prices on snacks by up to 15% in response to consumer backlash against previous price hikes, indicating a decline in purchasing power among lower-income consumers and forcing companies to adapt their strategies to maintain market share.
- Wage Growth Disparity: Bank of America reports that wage growth for lower- and middle-income households is lagging at 0.9% and 1.6%, respectively, compared to 3.7% for higher-income households, exacerbating the divergence in consumer spending capabilities.
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- Yield Insight: The forward yield of 6.17% reflects the company's attractiveness in the current market environment, potentially drawing in more investors seeking stable income.
- Payment Schedule: The dividend will be payable on March 13, with a record date of February 27 and an ex-dividend date also set for February 27, providing shareholders with clear expectations for cash flow.
- Earnings Outlook: Newell Brands projects an EPS of $0.54 to $0.60 for 2026 and aims to expand operating margins through a productivity enhancement plan, demonstrating confidence in future growth and strategic planning.
See More
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- Strong Brand Portfolio: As a leading global consumer goods company, Newell Brands boasts a robust portfolio of well-known brands, including Rubbermaid, Sharpie, and Graco, showcasing its competitive edge and brand influence in the market.
- Consumer-Centric Strategy: The company focuses on delighting consumers by enhancing everyday moments, reflecting its strategic emphasis on product innovation and marketing to meet consumer needs.
- Transparent Investor Relations: Newell Brands provides detailed information through its website and press releases, ensuring that investors can stay informed about company developments, thereby enhancing communication and trust with stakeholders.
See More
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- Quarterly Cash Dividend: Newell Brands has declared a cash dividend of $0.07 per share, payable on March 13, 2026, to common stockholders of record as of February 27, 2026, demonstrating the company's commitment to returning value to shareholders.
- Shareholder Return Strategy: This dividend reflects Newell Brands' strong performance in maintaining stable cash flow and profitability, aimed at boosting investor confidence and attracting more long-term investors.
- Brand Portfolio Strength: As a leading global consumer goods company, Newell Brands boasts a strong portfolio of well-known brands, including Rubbermaid, Sharpie, and Graco, which continue to drive market share growth and enhance brand value.
- Market Positioning: Newell Brands focuses on delighting consumers by enhancing everyday experiences, aiming to meet consumer demands and strengthen market competitiveness through innovation and brand promotion.
See More
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- Market Challenges and Responses: CEO Christopher Peterson highlighted unexpected tariff interventions in 2025 that necessitated multiple pricing actions, significantly impacting consumer behavior and retail dynamics; however, the company demonstrated decisiveness by reducing China sourcing exposure to below 10% and launching a global productivity plan.
- Financial Performance Overview: Fourth quarter net sales reached $1.9 billion, down 2.7% year-over-year, with core sales declining 4.1%, yet exceeding revised expectations, while normalized gross margin improved to 33.9%, reflecting the company's resilience in adversity.
- Market Share Growth: The Baby segment reported a 160 basis point increase in market share for the full year, with Graco's market share up over 350 basis points in Q4, indicating significant progress in innovation and distribution that enhances competitive positioning.
- Future Outlook and Risks: Management anticipates overall sales for 2026 to decline by 1% to increase by 1%, with core sales expected to drop by 2%, alongside a projected $150 million tariff cost pressure; nevertheless, confidence in the innovation pipeline and market share growth remains strong.
See More
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- Core Sales Decline: Despite the overall sales beat, core sales fell 4.1% year-over-year, with the Home & Commercial Solutions segment generating $1.1 billion in sales, down 5.3%, reflecting challenges in market demand.
- Margin Changes: The adjusted gross margin was 33.9%, down from 34.6% year-over-year, while the operating margin decreased from positive 0.5% to negative 14.3%, highlighting increased cost pressures that impacted profitability.
- Outlook Forecast: Newell Brands forecasts a first-quarter adjusted loss per share between 12 and 8 cents, wider than the analyst expectation of a 3-cent loss, and projects fiscal 2026 sales between $7.132 billion and $7.276 billion, slightly below the analyst estimate of 60 cents.
See More
