Robinhood Sees Trading Volume Surge as Young Investors Engage More in Financial Markets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 09 2026
0mins
Should l Buy DEO?
Source: Yahoo Finance
- Changing Drinking Habits: As Gen Z and millennials curb their alcohol consumption, the alcoholic beverage industry faces challenges, leading to a nearly 30% decline in Diageo's stock over the past year, raising concerns about its long-term growth potential.
- Significant Trading Volume Growth: Robinhood's prediction market saw trading volume exceed 2.3 billion contracts in Q3 2023, more than doubling from the previous quarter, indicating strong interest from young investors in speculative assets, which further drives revenue growth for the company.
- Diversified Revenue Sources: Robinhood's transaction-based revenue increased by 129% year over year, with crypto-related revenue skyrocketing over 400%, demonstrating the company's ability to capture a larger market share among younger consumers.
- Increased Interest Income: With rising investment activity, Robinhood's interest income grew by 66% year over year, reflecting strong performance in financial markets and sustainable revenue sources despite lower short-term interest rates.
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Analyst Views on DEO
Wall Street analysts forecast DEO stock price to fall
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 100.050
Low
24.85
Averages
88.46
High
131.00
Current: 100.050
Low
24.85
Averages
88.46
High
131.00
About DEO
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Volume Growth and Consumer Shift: While overall volumes rose 1.9% to 318.1 million 9-liter cases, the revenue decline indicates a shift towards lower-priced spirits as consumers cut back on premium purchases, highlighting a significant change in market consumption patterns.
- Premixed Cocktails Surge: Sales of premixed cocktails increased over 16% year-on-year to $3.8 billion, indicating a consumer preference for lower-priced options, with this category more than doubling its market share since 2021.
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- Classic Cocktail Reinterpretation: Bartenders consistently returned to classic formats, with Sours as the most common starting point, followed by Highballs, Old Fashioneds, and Rob Roy-style cocktails, showcasing their ability to blend tradition with innovation.
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See More
