Planet Fitness reveals expedited share buyback initiative
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
0mins
Should l Buy PLNT?
Source: SeekingAlpha
Share Repurchase Agreement: Planet Fitness announced a $350M accelerated share repurchase agreement with Citibank, planning to buy approximately 2.5M shares, which is about 80% of the total repurchase agreement.
Future Repurchase Plans: Following the ASR, Planet Fitness intends to repurchase up to $500M in shares as part of a new 2025 share repurchase program, replacing the existing 2024 program.
Refinancing Transaction: The company completed a refinancing transaction involving $750M in new securitized notes, issued in two tranches with fixed interest rates of 5.274% and 5.649%.
Stock Performance: Planet Fitness shares rose by 2% in late trading following the announcements.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 88.660
Low
120.00
Averages
133.25
High
185.00
Current: 88.660
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Planet Fitness Appoints New Board Member
- New Board Member: Planet Fitness has appointed Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, which aims to enhance the board's diversity and expertise.
- Leadership in Education: Under Beard's leadership, Covista Inc. has become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Value Addition: Beard's extensive experience in healthcare, strategy, talent development, and corporate governance will provide crucial support for Planet Fitness's continued growth, especially as health and fitness gain increasing attention.
- Alignment with Brand Vision: Beard expressed that Planet Fitness's mission resonates deeply with his personal values, and he looks forward to leveraging his expertise to drive the execution of brand strategies and unlock value creation opportunities.
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Planet Fitness Appoints Steve Beard to Board of Directors
- New Board Member: Planet Fitness announces the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, aimed at enhancing board diversity and expertise.
- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
- Brand Value Enhancement: Beard expressed eagerness to leverage his expertise to support Planet Fitness's strategic execution, further driving brand value creation, especially as health and fitness become increasingly prioritized.
See More
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- Price Target: The analyst maintains a $130 price target, implying a 31% upside from Thursday's close, reflecting confidence in the company's future growth.
- User Potential: A study found that about 50% of new GLP-1 users are considering joining a gym, indicating that gym membership sign-ups could rise significantly as drug usage increases.
- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
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- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
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- New Club Openings: In 2025, Planet Fitness opened 181 new clubs, including 23 corporate-owned locations, bringing the total to 2,896, showcasing the successful implementation of its expansion strategy and increasing brand market coverage.
- Equipment Upgrades and Member Experience: The company has reached an agreement with franchisees to enhance strength training equipment in gyms, aimed at improving member experience while attracting more young consumers through the High School Summer Pass Program, reflecting its focus on the youth market.
- Marketing Optimization: Planet Fitness is shifting a portion of contributions from the Local Ad Fund to the National Ad Fund to optimize and accelerate new marketing opportunities, which is expected to drive future member growth and further solidify its leadership in the fitness industry.
See More
Planet Fitness Appoints New Board Member
- New Board Member: Planet Fitness has appointed Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, which aims to enhance the board's diversity and expertise.
- Leadership in Education: Under Beard's leadership, Covista Inc. has become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Value Addition: Beard's extensive experience in healthcare, strategy, talent development, and corporate governance will provide crucial support for Planet Fitness's continued growth, especially as health and fitness gain increasing attention.
- Alignment with Brand Vision: Beard expressed that Planet Fitness's mission resonates deeply with his personal values, and he looks forward to leveraging his expertise to drive the execution of brand strategies and unlock value creation opportunities.
See More
Planet Fitness Appoints Steve Beard to Board of Directors
- New Board Member: Planet Fitness announces the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, aimed at enhancing board diversity and expertise.
- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
- Brand Value Enhancement: Beard expressed eagerness to leverage his expertise to support Planet Fitness's strategic execution, further driving brand value creation, especially as health and fitness become increasingly prioritized.
See More
Planet Fitness Positioned for Growth Amid GLP-1 Boom with $130 Price Target
- Market Opportunity: Stifel reiterates its buy rating on Planet Fitness, believing that the popularity of GLP-1 drugs will attract more customers, with significant increases in gym memberships expected over the next few years.
- Price Target: The analyst maintains a $130 price target, implying a 31% upside from Thursday's close, reflecting confidence in the company's future growth.
- User Potential: A study found that about 50% of new GLP-1 users are considering joining a gym, indicating that gym membership sign-ups could rise significantly as drug usage increases.
- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
See More
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- Strong Industry Demand: The leisure and recreation industry is benefiting from robust bookings in North American and European sailings, driving overall demand growth and expected to enhance company profitability.
- Theme Parks and Live Entertainment: Theme park operators are gaining from increased visitation, with consumer spending at parks continuing to rise, indicating a strong recovery momentum in the industry.
- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
See More
Reasons Behind This Star Mid-Cap Fund's Favor for Ralph Lauren and Planet Fitness
Mid-Cap Companies: Mid-cap companies are often overlooked by investors who prefer large-cap or small-cap stocks for diversification.
Potential Growth in 2026: There is an expectation that 2026 may be a significant year for mid-cap companies, potentially leading to increased investor interest.
See More
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- Significant Membership Growth: Planet Fitness has grown its membership to approximately 20.8 million, with full-year same-club sales increasing by 6.7%, indicating a sustained demand in the fitness industry that enhances its competitive position.
- New Club Openings: In 2025, Planet Fitness opened 181 new clubs, including 23 corporate-owned locations, bringing the total to 2,896, showcasing the successful implementation of its expansion strategy and increasing brand market coverage.
- Equipment Upgrades and Member Experience: The company has reached an agreement with franchisees to enhance strength training equipment in gyms, aimed at improving member experience while attracting more young consumers through the High School Summer Pass Program, reflecting its focus on the youth market.
- Marketing Optimization: Planet Fitness is shifting a portion of contributions from the Local Ad Fund to the National Ad Fund to optimize and accelerate new marketing opportunities, which is expected to drive future member growth and further solidify its leadership in the fitness industry.
See More
