PENN Entertainment Rebrands Online Sports Betting Platform to theScore Bet and Launches in Missouri
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
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Should l Buy PENN?
Source: Newsfilter
- Brand Rebranding: PENN Entertainment has successfully rebranded its online sports betting platform to theScore Bet and launched it in Missouri, allowing existing customers to transition seamlessly while maintaining their account settings and open wagers, thereby enhancing user experience and brand recognition.
- Market Expansion: theScore Bet is now live in 21 U.S. jurisdictions, featuring a comprehensive menu of wagering options and innovative features, with fast load times and seamless navigation designed to attract more users and increase market share.
- User Connectivity: theScore Bet is natively integrated with theScore sports media app, providing real-time updates and personalized content, aiming to create a more connected media and betting experience for users, which will enhance customer loyalty.
- Retail Sports Betting: PENN is launching on-property retail sportsbooks at its three casinos in Missouri, further expanding its market coverage and enhancing overall competitiveness by integrating online and offline operations.
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Analyst Views on PENN
Wall Street analysts forecast PENN stock price to rise
15 Analyst Rating
9 Buy
5 Hold
1 Sell
Moderate Buy
Current: 12.410
Low
14.15
Averages
19.38
High
26.00
Current: 12.410
Low
14.15
Averages
19.38
High
26.00
About PENN
PENN Entertainment, Inc. is a provider of integrated entertainment, sports content, and casino gaming experiences. The Company operates in 28 jurisdictions throughout North America, with a broadly diversified portfolio of casinos, racetracks, and online sports betting and iCasino offerings under brands including Hollywood Casino, L’Auberge, ESPN BET, and theScore BET Sportsbook and Casino. Its segments include Northeast, South, West, Midwest, and Interactive. The Northeast segment includes Ameristar East Chicago, Hollywood Casino at Greektown, and Hollywood Casino Bangor. The South segment includes 1st Jackpot Casino, Ameristar Vicksburg, Boomtown New Orleans, and L’Auberge Baton Rouge. The West segment includes Ameristar Black Hawk, M Resort Spa Casino, and Zia Park Casino. The Midwest segment includes Ameristar Council Bluffs, Hollywood Casino Aurora, and River City Casino. Its Interactive segment includes online sports betting, online casino/iCasino, and social gaming operations.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Put Contract Yield: The current bid for the $14 put contract is 85 cents, and if an investor sells-to-open this contract, they commit to buying shares at $14, effectively lowering their cost basis to $13.15, which represents a 4% discount compared to the current stock price of $14.63, making it an attractive option for potential PENN investors.
- Expiration Risk Assessment: Current analytics suggest a 63% chance that the put contract will expire worthless, and if it does, the premium would yield a 6.07% return on cash commitment, equating to an annualized return of 36.93%, highlighting the potential appeal of this investment strategy.
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- Market Volatility Analysis: Both the put and call contracts exhibit an implied volatility of approximately 51%, while the actual trailing twelve-month volatility stands at 50%, indicating market expectations for price fluctuations in PENN stock, which investors should monitor to optimize their investment decisions.
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