NIQ Introduces New Brand Traction Score to Measure FMCG Brands' Success in Turning Shelf Presence into Actual Consumer Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Should l Buy NIQ?
Source: Newsfilter
Top FMCG Brands in Western Europe: Coca-Cola, Philadelphia, and Nutella are the leading FMCG brands in Western Europe, with Coca-Cola achieving the highest Brand Traction Score, indicating its effectiveness in converting shelf presence into sales.
Brand Traction Score Insights: The NIQ Brand Traction Score combines consumer buying frequency and retail distribution data, revealing that brands with higher scores tend to grow faster and convert visibility into sales more efficiently.
Growth Trends: A significant portion of brands that increased unit sales also improved their Brand Traction Scores, highlighting the importance of appealing to both shoppers and retailers for sustained growth.
Consumer Preferences: Brands that focus on affordability, healthier options, and sustainability are more successful in expanding their market presence, especially during economic uncertainty, by meeting the evolving needs of Western European consumers.
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Analyst Views on NIQ
Wall Street analysts forecast NIQ stock price to rise
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 10.670
Low
17.50
Averages
21.07
High
24.00
Current: 10.670
Low
17.50
Averages
21.07
High
24.00
About NIQ
NIQ Global Intelligence PLC is a global consumer intelligence company. The Company provides brands, retailers and other clients with a holistic view of consumer shopping behavior globally to drive strategic and operating decisions. It manages a comprehensive and integrated ecosystem - The NIQ Ecosystem - which combines proprietary data, technology, human intelligence, software applications, and analytics solutions. Its unified, artificial intelligence powered technology platform aggregates, harmonizes and enriches vast amounts of global consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides a global, omnichannel view of consumer shopping behavior - The Full View. Its solutions include market measurement, consumer behavior and insights, innovation, brands and media, analytics and activation, and product finder. Its industries include consumer packaged goods, financial services, media, public sector, retail, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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