Kroger Appoints New CEO to Drive Growth Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy KR?
Source: Benzinga
- Leadership Change: Kroger has appointed Greg Foran as the new CEO, succeeding Ron Sargent, who served as interim CEO since March 2025, with this transition aimed at advancing the company's growth strategy amidst a slight decline in broader markets.
- CEO Background: Foran brings over 40 years of experience in leading large consumer businesses, having successfully implemented digital transformations at Walmart U.S., and most recently served as CEO of Air New Zealand, where he navigated challenges during the pandemic.
- Financial Outlook: Kroger is set to release its earnings report on March 5, 2026, with adjusted earnings guidance of $4.75 to $4.80 per share, slightly below the consensus estimate of $4.80, indicating a cautious approach to maintaining profitability.
- Market Performance: Kroger shares rose 6.81% in premarket trading to $72.09, trading 12.9% above its 20-day simple moving average, reflecting strong short-term momentum in the stock market.
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Analyst Views on KR
Wall Street analysts forecast KR stock price to rise
15 Analyst Rating
9 Buy
6 Hold
0 Sell
Moderate Buy
Current: 70.140
Low
68.00
Averages
75.00
High
85.00
Current: 70.140
Low
68.00
Averages
75.00
High
85.00
About KR
The Kroger Co. is a food and drug retailer. The Company operates supermarkets, multi-department stores and fulfillment centers throughout the United States. It operates approximately 2,731 supermarkets, 2,273 pharmacies and 1,702 fuel centers in over 35 states and the District of Columbia while also operating online through a digital ecosystem to offer customers an omnichannel shopping experience. The Company also manufactures and processes food for sale in its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick-up at the store services at approximately 2,412 of its supermarkets and provides delivery, which allows it to offer digital solutions to substantially all of its customers. Its delivery solutions include orders delivered to customers at retail store locations, customer fulfillment centers and orders placed through third-party platforms. The Company also offers customer-facing apps and interfaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Kroger's New CEO: Is a Comeback on the Horizon in Aisle 4?
Kroger's New CEO Appointment: Kroger has appointed Greg Foran as its new Chief Executive Officer, a move that has positively impacted the company's stock, which rose by approximately 7-8% following the announcement.
Strategic Shift: The hiring of Foran signals a shift from growth through acquisitions to a focus on operational excellence, as Kroger seeks to improve its market position against competitors like Walmart.
Financial Resilience: Kroger is implementing strategies to enhance its financial performance, including a significant share buyback program and a transition to a more flexible fulfillment model, which is expected to improve profitability.
Market Outlook: Analysts are optimistic about Kroger's future under Foran's leadership, citing his successful track record at Walmart and the potential for improved operational margins, which could lead to a rise in stock value.
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Kroger's New CEO Appointment: Kroger has appointed Greg Foran as its new Chief Executive Officer, a move that has positively impacted the company's stock, which rose by approximately 7-8% following the announcement.
Strategic Shift: The hiring of Foran signals a shift from growth through acquisitions to a focus on operational excellence, as Kroger seeks to improve its market position against competitors like Walmart.
Financial Resilience: Kroger is implementing strategies to enhance its financial performance, including a significant share buyback program and a transition to a more flexible fulfillment model, which is expected to improve profitability.
Market Outlook: Analysts are optimistic about Kroger's future under Foran's leadership, citing his successful track record at Walmart and the potential for improved operational margins, which could lead to a rise in stock value.
See More
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- AI Shopping Assistant Launch: Uber Eats has introduced the Cart Assistant, an AI tool that can automatically add items from handwritten shopping lists or recipe screenshots to online shopping baskets, displaying prices and promotions, thereby enhancing user shopping experience and customer loyalty.
- Intensified Market Competition: The launch of Cart Assistant intensifies competition between Uber Eats and Instacart, with Instacart's gross transaction value nearing $40 billion annually, while Uber's retail business is projected to reach a $12 billion annual run rate by 2025, highlighting the significant potential in the retail market for both companies.
- Technological Investment Edge: Uber's substantial investment in AI allows it to keep pace with Instacart technologically; while Cart Assistant may not be a game changer, it strengthens Uber's competitive position across its diversified platform, particularly in transportation and food delivery.
- Ongoing AI Applications: Uber is leveraging AI not only in the shopping assistant but also in driver matching, route optimization, and dynamic pricing, and is expected to continue investing in AI to better meet customer needs and drive business growth.
See More
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- Valentine's Dinner Promotion: Kroger introduces a romantic Surf and Turf dinner to help customers celebrate Valentine's Day at home, eliminating the hassle of dining out and enhancing the overall dining experience.
- Quality Ingredient Assurance: Kroger's meat and seafood counters offer premium cuts and fresh selections, ensuring customers can easily prepare restaurant-quality dinners, thereby increasing brand loyalty.
- Convenient Delivery Services: Customers can easily have special gifts and fresh flowers delivered to their homes via DoorDash and Uber Eats, enhancing shopping convenience and customer satisfaction.
- Cost-Saving Promotions: Kroger offers various promotional activities, including a $25 discount, encouraging customers to shop during Valentine's Day, which further drives sales growth.
See More
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- Valentine's Dinner Offers: Kroger introduces a romantic Surf and Turf dinner priced at $9.99 per pound for boneless strip steak, aimed at providing customers with a high-quality dining experience at home, thereby enhancing customer satisfaction by reducing the hassle of dining out.
- Seafood Selection Tips: Kroger's experts recommend selecting 4-6 oz. lobster tails for even cooking and tenderness, while snow crab is priced as low as $9.99 per pound, enticing customers to enjoy upscale seafood at home, which is expected to drive sales growth.
- Enhanced Delivery Services: Customers can enjoy convenient delivery of flowers and dinner through DoorDash and Uber Eats, with Kroger partnering with these platforms to offer delivery from over 1,700 locations, enhancing the shopping experience and convenience for customers.
- Promotional Appeal: Kroger also launches various digital deals, including a 20% discount on the purchase of six bottles of wine, further stimulating customer purchasing desires and is expected to significantly boost sales during the holiday period.
See More
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- Complete Exit: On February 4, 2026, Provident Investment Management liquidated its entire stake in Maplebear by selling 489,560 shares for approximately $18 million, indicating a complete exit and reflecting a pessimistic outlook on the company's future prospects.
- Significant Price Decline: As of February 3, 2026, Maplebear's stock was priced at $36.08, down 25% over the past year, significantly lagging the S&P 500 by 40.4 percentage points, highlighting the pressure it faces in a competitive market.
- Slowing Revenue Growth: The company's revenue growth rate has decreased from 19% in 2023 to 11% in 2024, further slowing to 10% in the first three quarters of 2025, indicating a diminished market appeal amid competition from Amazon and Kroger.
- Cautious Investor Sentiment: While Maplebear's net income grew by 18% over the trailing twelve months and it trades at a P/E ratio of 20 with a forward P/E around 9, investors may prefer more competitive delivery stocks like Kroger, Uber, and DoorDash, making Provident's decision to sell more understandable.
See More
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- Market Shift: There is a significant rotation from software stocks to safer investments like consumer staples.
- Investor Sentiment: Investors are concerned that advancements in AI, such as ChatGPT, may negatively impact service-oriented businesses while benefiting manufacturers of household products.
See More
