Klaviyo Reports 13.5% Revenue Growth from Repeat Customers During BFCM 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 02 2025
0mins
Should l Buy KVYO?
Source: Businesswire
- Customer Loyalty Surge: Klaviyo's 2025 BFCM report indicates an 11% YoY increase in same-site sales, with repeat customer revenue rising 13.5%, demonstrating that brands achieved significant performance gains through loyalty strategies rather than discounts.
- Changing Consumer Behavior: Product views surged 41% YoY, and average selling prices increased by 4.8%, indicating that consumers are placing greater emphasis on trust and value when selecting brands, which has driven overall sales growth.
- Discount Strategy Adjustment: Despite a 10% YoY drop in e-commerce discount rates, brands offering smaller discounts achieved a 14% sales growth, suggesting that when consumers are intentional, brands can succeed without steep promotions.
- AI-Driven Personalization: The use of AI-driven product recommendations increased by 45% YoY, with related revenue surging 71%, highlighting how brands enhanced customer engagement and purchase intent through intelligent strategies across the shopping journey.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy KVYO?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on KVYO
Wall Street analysts forecast KVYO stock price to rise
17 Analyst Rating
17 Buy
0 Hold
0 Sell
Strong Buy
Current: 18.510
Low
35.00
Averages
42.40
High
46.00
Current: 18.510
Low
35.00
Averages
42.40
High
46.00
About KVYO
Klaviyo, Inc. provides a customer relationship management (CRM) platform for business-to-consumer (B2C) brands. The Company, through its built-in data platform and artificial intelligence (AI) insights, combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers. The Company’s marketing automation solution allows customers to orchestrate campaigns across multiple marketing channels including email, short message service and mobile push. Its platform solutions include Klaviyo B2C CRM, Klaviyo Marketing, Klaviyo Service, Klaviyo Analytics, Klaviyo Data Platform, and Klaviyo AI. The Klaviyo B2C CRM is a platform built for consumer brands. Its platform serves businesses of all sizes, across industries and geographies. Its platform solution also includes Gatsby, a social automation product that helps brands convert engagement over social channels into owned customer relationships.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Klaviyo Reports Strong Q4 Results with 30% Revenue Growth
- Significant Revenue Growth: Klaviyo's Q4 revenue reached $350 million, marking a 30% year-over-year increase, indicating strong market performance that is likely to attract further investor interest.
- Improved Operational Efficiency: The company reported a non-GAAP operating income of $51 million with a 15% operating margin, demonstrating significant progress in cost control that enhances overall profitability.
- Customer Base Expansion: Klaviyo now serves over 193,000 customers across more than 100 countries, particularly excelling in its enterprise customer segment and international markets, reflecting strong demand and market penetration for its products.
- Analyst Rating Adjustment: Although Jefferies lowered Klaviyo's price target from $35 to $29, it maintained a Buy rating, indicating continued market confidence in the company's growth potential despite some long-term uncertainties around AI.
See More
Klaviyo Reports Strong Q4 Earnings and Upbeat FY26 Guidance
- Strong Quarterly Performance: Klaviyo reported Q4 earnings of $0.19 per share, exceeding the analyst consensus of $0.17, indicating sustained profitability and bolstering market confidence.
- Sales Beat Expectations: The company achieved quarterly sales of $350.195 million, surpassing the analyst estimate of $333.954 million, demonstrating robust market demand that could drive future growth.
- Optimistic Guidance: Klaviyo projects FY2026 sales between $1.501 billion and $1.509 billion, above market expectations of $1.481 billion, reflecting confidence in future performance and market potential.
- Positive Stock Reaction: Following the earnings announcement, Klaviyo shares rose 5.6% to $22.30 in pre-market trading, indicating investor approval of the company's results and outlook, potentially attracting more investor interest.
See More
Klaviyo Reports Strong Q4 2025 Earnings with 32% Revenue Growth
- Significant Revenue Growth: Klaviyo reported $1.234 billion in revenue for FY 2025, marking a 32% year-over-year increase, with international revenue accelerating to 42%, highlighting strong performance in global markets, particularly in enterprise and international segments.
- Expanded Customer Base: The company now serves over 193,000 customers, with 349 new customers contributing over $50,000 in ARR, setting a new record that underscores Klaviyo's success in attracting high-value clients and solidifying its market position.
- New Product Momentum: Klaviyo's newly launched AI-driven product category is noted as the fastest-growing in its history, expected to provide additional revenue growth momentum, with management projecting 2026 revenue between $1.501 billion and $1.509 billion, reflecting confidence in new offerings.
- Strong Cash Flow: The company achieved a 61% year-over-year increase in free cash flow to $87 million, with cash reserves surpassing $1 billion for the first time, demonstrating significant improvements in financial health and operational efficiency, providing a solid foundation for future investments and expansion.
See More
Klaviyo Set to Announce Q4 Earnings on February 10th
- Earnings Announcement: Klaviyo (KVYO) is set to announce its Q4 earnings on February 10th after market close, with a consensus EPS estimate of $0.17, reflecting a substantial year-over-year growth of 142.9%, which could solidify its growth position in the market.
- Strong Revenue Expectations: Analysts project revenue to reach $333.98 million, representing a 23.6% year-over-year increase, indicating significant progress in expanding its customer base and market share.
- Record of Beating Estimates: Over the past year, Klaviyo has consistently beaten EPS and revenue estimates 100% of the time, showcasing its robust profitability and market adaptability, which enhances investor confidence.
- Estimates Revision Trend: In the last three months, EPS estimates have seen three upward revisions with no downward adjustments, while revenue estimates experienced four upward revisions and one downward, reflecting analysts' optimistic outlook on Klaviyo's future performance.
See More
Software Sector Faces Worst Drawdown in a Decade
- Severe Market Drawdown: The iShares Expanded Tech-Software Sector ETF (NYSE:IGV) has fallen for seven consecutive sessions, resulting in a 16% drop, marking the worst performance since the COVID panic in 2020, indicating immense pressure on the software sector.
- Widespread Negative Returns: Year to date, 100 out of 110 constituents in the software sector have posted negative returns, with over 20 stocks down more than 30%, reflecting growing concerns about the sustainability of software business models.
- Deteriorating Technical Indicators: A striking 97 of the IGV ETF's constituents are trading below their 200-day moving average, highlighting a broad breakdown in technical momentum, while the 14-day RSI has plummeted to 16, the lowest since September 2001, indicating extreme market pessimism.
- Pressure from Business Model Shifts: Macro strategists have noted that the rise of AI tools is replacing expensive SaaS platforms, leading to pricing pressures, slower renewals, and declining customer retention, prompting investors to rethink growth and value in the AI era.
See More
Klaviyo Launches ChatGPT App for Marketers
- New App Launch: Klaviyo announced the release of a new app integrated with OpenAI's ChatGPT, initially focusing on reporting, with plans for additional features to enhance marketing organizations' efficiency.
- Stock Price Reaction: Klaviyo's shares rose 1% in midday trading, reflecting positive market sentiment towards the new app, which may drive further growth in the marketing technology sector.
- Marketing Transformation: Co-founder and CEO Andrew Bialecki stated that the app will enable marketers to create, review, or prep campaigns directly within ChatGPT, streamlining workflows and enhancing decision-making efficiency.
- Strategic Significance: The app's launch marks a significant step for Klaviyo in integrating data with action, aiming to provide marketers with real-time customer insights and reduce reliance on separate dashboards, thereby boosting the company's competitiveness in the rapidly evolving AI market.
See More
Klaviyo Reports Strong Q4 Results with 30% Revenue Growth
- Significant Revenue Growth: Klaviyo's Q4 revenue reached $350 million, marking a 30% year-over-year increase, indicating strong market performance that is likely to attract further investor interest.
- Improved Operational Efficiency: The company reported a non-GAAP operating income of $51 million with a 15% operating margin, demonstrating significant progress in cost control that enhances overall profitability.
- Customer Base Expansion: Klaviyo now serves over 193,000 customers across more than 100 countries, particularly excelling in its enterprise customer segment and international markets, reflecting strong demand and market penetration for its products.
- Analyst Rating Adjustment: Although Jefferies lowered Klaviyo's price target from $35 to $29, it maintained a Buy rating, indicating continued market confidence in the company's growth potential despite some long-term uncertainties around AI.
See More
Klaviyo Reports Strong Q4 Earnings and Upbeat FY26 Guidance
- Strong Quarterly Performance: Klaviyo reported Q4 earnings of $0.19 per share, exceeding the analyst consensus of $0.17, indicating sustained profitability and bolstering market confidence.
- Sales Beat Expectations: The company achieved quarterly sales of $350.195 million, surpassing the analyst estimate of $333.954 million, demonstrating robust market demand that could drive future growth.
- Optimistic Guidance: Klaviyo projects FY2026 sales between $1.501 billion and $1.509 billion, above market expectations of $1.481 billion, reflecting confidence in future performance and market potential.
- Positive Stock Reaction: Following the earnings announcement, Klaviyo shares rose 5.6% to $22.30 in pre-market trading, indicating investor approval of the company's results and outlook, potentially attracting more investor interest.
See More
Klaviyo Reports Strong Q4 2025 Earnings with 32% Revenue Growth
- Significant Revenue Growth: Klaviyo reported $1.234 billion in revenue for FY 2025, marking a 32% year-over-year increase, with international revenue accelerating to 42%, highlighting strong performance in global markets, particularly in enterprise and international segments.
- Expanded Customer Base: The company now serves over 193,000 customers, with 349 new customers contributing over $50,000 in ARR, setting a new record that underscores Klaviyo's success in attracting high-value clients and solidifying its market position.
- New Product Momentum: Klaviyo's newly launched AI-driven product category is noted as the fastest-growing in its history, expected to provide additional revenue growth momentum, with management projecting 2026 revenue between $1.501 billion and $1.509 billion, reflecting confidence in new offerings.
- Strong Cash Flow: The company achieved a 61% year-over-year increase in free cash flow to $87 million, with cash reserves surpassing $1 billion for the first time, demonstrating significant improvements in financial health and operational efficiency, providing a solid foundation for future investments and expansion.
See More
Klaviyo Set to Announce Q4 Earnings on February 10th
- Earnings Announcement: Klaviyo (KVYO) is set to announce its Q4 earnings on February 10th after market close, with a consensus EPS estimate of $0.17, reflecting a substantial year-over-year growth of 142.9%, which could solidify its growth position in the market.
- Strong Revenue Expectations: Analysts project revenue to reach $333.98 million, representing a 23.6% year-over-year increase, indicating significant progress in expanding its customer base and market share.
- Record of Beating Estimates: Over the past year, Klaviyo has consistently beaten EPS and revenue estimates 100% of the time, showcasing its robust profitability and market adaptability, which enhances investor confidence.
- Estimates Revision Trend: In the last three months, EPS estimates have seen three upward revisions with no downward adjustments, while revenue estimates experienced four upward revisions and one downward, reflecting analysts' optimistic outlook on Klaviyo's future performance.
See More
Software Sector Faces Worst Drawdown in a Decade
- Severe Market Drawdown: The iShares Expanded Tech-Software Sector ETF (NYSE:IGV) has fallen for seven consecutive sessions, resulting in a 16% drop, marking the worst performance since the COVID panic in 2020, indicating immense pressure on the software sector.
- Widespread Negative Returns: Year to date, 100 out of 110 constituents in the software sector have posted negative returns, with over 20 stocks down more than 30%, reflecting growing concerns about the sustainability of software business models.
- Deteriorating Technical Indicators: A striking 97 of the IGV ETF's constituents are trading below their 200-day moving average, highlighting a broad breakdown in technical momentum, while the 14-day RSI has plummeted to 16, the lowest since September 2001, indicating extreme market pessimism.
- Pressure from Business Model Shifts: Macro strategists have noted that the rise of AI tools is replacing expensive SaaS platforms, leading to pricing pressures, slower renewals, and declining customer retention, prompting investors to rethink growth and value in the AI era.
See More
Klaviyo Launches ChatGPT App for Marketers
- New App Launch: Klaviyo announced the release of a new app integrated with OpenAI's ChatGPT, initially focusing on reporting, with plans for additional features to enhance marketing organizations' efficiency.
- Stock Price Reaction: Klaviyo's shares rose 1% in midday trading, reflecting positive market sentiment towards the new app, which may drive further growth in the marketing technology sector.
- Marketing Transformation: Co-founder and CEO Andrew Bialecki stated that the app will enable marketers to create, review, or prep campaigns directly within ChatGPT, streamlining workflows and enhancing decision-making efficiency.
- Strategic Significance: The app's launch marks a significant step for Klaviyo in integrating data with action, aiming to provide marketers with real-time customer insights and reduce reliance on separate dashboards, thereby boosting the company's competitiveness in the rapidly evolving AI market.
See More
